3. Social Media Blah, Blah, Blah Learn the Landscape I have experience , and a resume , and I’m not a Kid . So Why Should I Care? Click Here to See Why!
4. Job Search / Career Change Social Media Process Find Your Target Determine which Social Media resources are important, and learn how to use them Manage and Monitor relevant resources using tools that will minimize time and maximize reach Establish Your Expertise BEFORE Applying for Job Setup and Maintain Profiles on relevant social media resources Identify relevant Jobs Establish Surveillance IMPRESS then APPLY Plant Your Flag Learn the Landscape Establish Surveillance
7. Setup & Maintain Profiles on Relevant Social Media Resources Brand Management R - Who do the contacts in your professional network know? R - How can you benefit by knowing them? R - What jobs are available in your market / at target companies? UVP - Access to the real decision makers in the hiring process. UVP - Insight into career history and path of current employees. 1 2 3 4 5 6 AI - Profile focus on major achievements (NOT online resume). 7 AI - Recommendations are critical / Get new ones a regular basis 8 AI - “Connect” with Hiring Managers and Key Influencers. Plant Your Flag
8. Setup & Maintain Profiles on Relevant Social Media Resources Brand Management R - What does the target company’s culture look and feel like? R - What projects and initiatives are ongoing / technologies used? R - What jobs / opportunities are available? UVP - Info on what the real decision makers care about. UVP - Chance to identify interpersonal areas of commonality. 1 2 3 4 5 6 AI - “Like” Influencers and Pages / Groups of target companies 7 AI - Identify and “Attend” relevant target company Events. 8 AI - Keep your Page professional / mainstream while job hunting. Plant Your Flag
9. Setup & Maintain Profiles on Relevant Social Media Resources Brand Management R - What’s going on in the market and inside target companies? R - What’s the industry buzz about relevant technologies? R - What jobs are available in the market and at target companies? UVP - Insight on what the real decision makers care about. UVP - Info Companies consider important enough to share. 1 2 3 4 5 6 AI - Retweet relevant messages from targets. 7 AI - Keep your Tweets mainstream while job hunting. 8 AI - “Follow” the Accounts of target companies and contacts. Plant Your Flag
10. Setup & Maintain Profiles on Relevant Social Media Resources Brand Management R - What locations does your target contact / company frequent? R - What industry events does target contact / company frequent? R - What career / job fairs are happening in the market? UVP - Insight into where decision makers are and what they do. UVP - Opportunities to meet influencers at target companies. 1 2 3 4 5 6 AI - CheckIn from industry events and professional activities. 7 AI - Keep your CheckIns mainstream while job hunting. 8 AI - “Friend” the Accounts of target companies and contacts. Plant Your Flag
11. Setup & Maintain Profiles on Relevant Social Media Resources Brand Management R - What do target companies have to say about themselves? R - Which videos do Industry Influencers consider important? R - Who’s hiring / what’s happening in your marketplace? UVP - Insight into what is going on in your industry. UVP - Highly effective way to demonstrate your insider knowledge. 1 2 3 4 5 6 AI - Share / Favorite videos from targets companies / influencers. 7 AI - Keep your Videos mainstream while job hunting. 8 AI - “Subscribe” the Accounts of target companies and contacts. Plant Your Flag
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13. Identify Relevant Jobs 1 Setup Search Agents via Indeed and Review Agents Daily to Find Potential Jobs Locate / Connect with Managers and Influencers Review Mgrs / Influencers Social Media Profiles Review Mgrs / Influencers Social Media Network Pare Down Potentials to Develop Target List 2 3 4 5 6 Find Your Target
14. Mgrs / Influencers Join Groups “ Fan” Pages “ Friend” Follow Feeds Distribute Relevant Content thru Social Media Network Articles, Videos, Blogs, Comments Customize Resume to Position using keywords, and terms from Social Media Mgrs / Influencers Relevant Content “ Like” / “Share” ReTweet Check-In Favorite Notify Connection of Interest in Position Establish Your Expertise BEFORE Applying for Job IMPRESS then APPLY Apply to Job via Listed Process
![About the Presenter Loren King Shields 15 years in Human Capital Space ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)