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Product Lift Off: How to keep everyone on board!

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A Product Owner often face the challenge to create and maintain alignment among the product community. Here are a few tools that you can use.

Publié dans : Direction et management

Product Lift Off: How to keep everyone on board!

  1. 1. Lift-Off: keep everyone on board! Lorenzo Cassulo
 Product Owner @ lastminute.com Group Vimercate 11 February 2017@lorenzocassulo
  2. 2. A few things about me Hi, I’m Lorenzo I’m a Product Owner 2@lorenzocassulo
  3. 3. 3 What a Product Owner does @lorenzocassulo
  4. 4. 4 Challenges that a Product Owner face with a new product @lorenzocassulo
  5. 5. Product Owner’s tools 5 Powerful questions and discussions @lorenzocassulo
  6. 6. A long enough and moderate session where you discuss about scope, context and purpose using powerful questions and
 facilitation techniques
 because you want everyone on board 6 WHAT is a Lift-Off? @lorenzocassulo
  7. 7. SESSION SETUP 7
  8. 8. 8 Guest list setup @lorenzocassulo ● Invite the right people
 ● Face to face invitation
 ● Share the value of having a lift-off
  9. 9. 9 Agenda setup @lorenzocassulo ● Better in the morning
 ● When everyone is comfortable
 to invest his/her time in this activity ● It’s a rolling information
  10. 10. 10 Room setup @lorenzocassulo
  11. 11. 11@lorenzocassulo Room setup
  12. 12. 12@lorenzocassulo Room setup
  13. 13. 13@lorenzocassulo Room setup
  14. 14. 14@lorenzocassulo Room setup
  15. 15. 15 Setup tips & tricks @lorenzocassulo ● Arrive earlier ● Hang posters about topics, cover them and then uncover them when you discuss the topic (this keeps focus) ● Bring the right food and beverage ● Provide post-its and markers (people should not be afraid to use them) ● Divide participants using ice-breaker tecniques ● NO LAPTOPS ALLOWED
  16. 16. WHAT TO ASK? 16
  17. 17. 17 Why we build the product? Examples: ● Profit ● Cost saving ● Tech improvement ● Fun ● [...] @lorenzocassulo PURPOSE VISION WHAT TO ASK MUST HAVE
  18. 18. 18 Can you explain it in 30 sec? PURPOSE MISSION Build an Elevator Pitch:
 A sentence that explain your product effectively in the time of a short elevator ride. WHAT TO ASK @lorenzocassulo MUST HAVE
  19. 19. 19 Can you explain it in 30 sec? ● Who are your Customers and their needs? ● What your product is and does? ● What are the difference between
 you and your competitors? @lorenzocassulo PURPOSE MISSION WHAT TO ASK MUST HAVE
  20. 20. 20 Can you explain it in 30 sec? ● For [Users] ● Who [Needs] ● [Product name] ● Is [Category] ● That [Solution] ● Unlike [Competitor] ● Our product
 [competitive advantage] @lorenzocassulo PURPOSE MISSION WHAT TO ASK MUST HAVE
  21. 21. 21 Who are our neighbours? WHAT TO ASK CONTEXT @lorenzocassulo
  22. 22. 22 How do you sell it in a supermarket? SCOPE Build a product box to sell
 your product in a supermarket ● Logo ● Reason why ● Ingredients ● Warnings ● Best before CREATES A SHARED IMAGE OF THE PRODUCT WHAT TO ASK @lorenzocassulo
  23. 23. 23 What the News would say about your product? PURPOSE Pretend to provide the release news as a TV breaking news
 HIGHLIGHTS THE IMPACT OF YOUR PRODUCT WHAT TO ASK @lorenzocassulo
  24. 24. 24 What keep us awake at night? CONTEXT WHAT TO ASK @lorenzocassulo
  25. 25. 25 How we will build the solution? SCOPE WHAT TO ASK @lorenzocassulo
  26. 26. 26 What we will NOT build? SCOPE Build a NOT TO DO list
 Highlights what are you NOT going to do WHAT TO ASK @lorenzocassulo
  27. 27. 27 How long will it take? CONTEXT Try to run a simulation of the product development process NOT A GANTT WHAT TO ASK @lorenzocassulo
  28. 28. 28 How big is this? ALIGNMENT NOT AN ESTIMATE NOT A COMMITMENT WHAT TO ASK @lorenzocassulo
  29. 29. 29 What is more important? ALIGNMENT WHAT TO ASK @lorenzocassulo
  30. 30. AND AT THE END... 30
  31. 31. 31 ...always ask for feedback! @lorenzocassulo
  32. 32. AFTERMATH 32
  33. 33. Aftermath 33 ● Share the output using information refrigerator and information radiator ● Keep those content alive ● Iterate
  34. 34. KEY TAKEAWAYS... 34
  35. 35. 35 ● Questions and discussion are powerful tools @lorenzocassulo Key takeaways
  36. 36. 36 ● Lift-Off techniques are discussion tokens, discussions allow you to keep everyone on board @lorenzocassulo Key takeaways
  37. 37. 37 ● It’s a process of discovery and sharing @lorenzocassulo Key takeaways
  38. 38. 38 ● It’s an iterative living practice @lorenzocassulo Key takeaways
  39. 39. REAL PICTURES FROM REAL LIFT-OFFS 39
  40. 40. 40@lorenzocassulo
  41. 41. 41@lorenzocassulo
  42. 42. 42@lorenzocassulo
  43. 43. 43@lorenzocassulo
  44. 44. 44@lorenzocassulo
  45. 45. 45@lorenzocassulo
  46. 46. MORE INFO & HELPS 46
  47. 47. Lift-Off - Diana Larsen https://pragprog.com/book/liftoff/liftoff-second-edition https://www.infoq.com/interviews/larsen-agile-fluency Agile Samurai - Jonathan Rasmusson https://pragprog.com/titles/jtrap/the-agile-samurai Inception deck: https://agilewarrior.wordpress.com/2010/11/06/the-agile-inception-deck/ 47 Books & Links @lorenzocassulo
  48. 48. THANKS! Let’s keep in touch! lorenzocassulo Thanks to my awesome workmates at lastminute.com for their support and feedback! 48

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