4.  In persuasive or argumentative writing, we try to convince
others to agree with our facts, share our values, accept our
argument or conclusions, and adopt our way of thinking.
 Whilst for this task you will be presenting the differing
viewpoints on a specific topic for each of the characters /
speakers in your Radio Transcript, you will still need to
incorporate persuasive language techniques throughout as
each outlines their personal ideas.
 In essence you will be writing three separate persuasive
arguments / points of view that are intertwined in the form of a
discussion to be broadcast over a radio station.

5.  In order to create a persuasive viewpoint for each character / speaker you
should aim to do the following:
 Use facts (and / or opinions) as well logical reasoning to strengthen a
particular viewpoint
to support and reinforce their argument
 Refute (argue against) opposing views on a topic
to undermine other points of view and therefore strengthen their own
 Clarify relevant / important values connected to their proposal
try to establish an ethical line of argument to persuade listeners
 prioritise and sequence the main points found within each character’s
argument
to build the argument one step at a time

6.  It is also essential that you select a variety of persuasive language techniques
for each of your characters as they deliver their views on the chosen topic.
 You might like to use some of the following:
 Emotive Language - words that make a direct appeal to the listeners’ emotions
 Questions that appeal to reader – Wouldn’t you agree?
 Repetition – to highlight or reinforce key ideas and phrases
 Exaggeration or hyperbole – to highlight the importance or impact something
may have
 A call for action – to stress the importance / need for something in the listener…
must / need to
 Conditional sentences – If something is not done about the problem …could /
should / would
 Personal pronouns – “I”, “you”, “we”, “our” and “us” to personalise the message
and connect with the listener
 Posing a problem and suggesting a solution – to show that you have thought
about the topic / issue carefully
 Rhetorical Questions and statements