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Blogging effectively for your business

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Blog more effectively for your business with these blogging tips.

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Blogging effectively for your business

  1. 1. Blogging Effectively For Your Business Lorna Sixsmith Write On Track Write On Track
  2. 2. What is a Blog? • A blog is a page on your website • Similar to diary entries as they permit frequent updates. • Blogs can be standalone websites • Blogs can be used to tell your customers what your product/service can do for them Write On Track
  3. 3. Why Blog? Benefits of Blogging • To improve SEO • To drive more traffic to your website & increase sales • Communicate with customers • To increase brand awareness • More PR and media attention • Credibility • Trustworthiness • Core of online presence Write On Track
  4. 4. More Reasons To Blog• B2B companies that blog generate 67% more leads each month• B2C companies that blog generate 88% more leads per month• Companies that blog have 55% more visitors• Source Hubspot Write On Track
  5. 5. How to Blog Effectively • Writing good titles • Effective opening paragraphs • Adding Images to posts • How to hyperlink • Increasing backlinks • Using the Keyword Tool • Using the All in One SEO plug in • Effective Calls to Action Write On Track
  6. 6. A.I.D.A• Attract attention with a great title• Interest them in your topic• Desire – arouse desire for your product or service but don’t give away all the informtion• Action – always end with a call to action Write On Track
  7. 7. Hook Readers with a Great Title• List Titles – 10 Ways to ......, 9 Secrets of ....• Keyword comes first in a statement – Wallpaper Wednesday: 3 Nautical Wallpapers• ‘How to’ – How to write a blog post a day• Promises – e.g. The Best Way To ..., The Ultimate Guide to ....• Rhetorical Questions with personal pronouns – e.g. Do you know how to upholster a chair?• Benefits – e.g. Free, Create ... in minutes,• Part of a club – e.g. What Everybody Knows ...’, Join Us For....’, Write On Track
  8. 8. Opening Lines for your Blog Post• Start with a question that either makes them answer ‘yes’ and read on or will make them want to find out the answer.• Start with a statistic• Start with a reader’s question• Begin with a quotation• Tell the readers what benefits they will achieve by reading the post• State a common problem• Make a controversial statement• Begin a story Write On Track
  9. 9. Google Keyword Research Tool • Free • Need a gmail email account • Type in your word/phrase • Select country/language • Aim for low competition and high search results • Look at the suggestions too • Use 3 or 4 keywords per post Write On Track
  10. 10. How to get good traffic to your blog• Highly searched keywords into blog post• Use keyword analysis tool• Comment on other blogs – community• Tweet links to your blog posts• Use Stumbleupon or similar• Offer sneak peeks, giveaways, contests,• Be original, topical or slightly controversial Write On Track
  11. 11. Calls to Action• Always ask your readers to do something• Like your facebook page / follow you on twitter• Ask them to share the post with their friends if they enjoyed it• Ask them to sign up for your newsletter• Ask a question and ask them to let you know their opinion in the comment box• Ask them to check out the product you were writing about Write On Track
  12. 12. Tags for Your Blog• Tags will be picked up by Wordpress / Searchers• Tags are keywords that people may search for• Ensure the tags are used in the body of the post too• Max of 8 tags• You might have 20 categories but thousands of tags for your blog• Tag Cloud Write On Track
  13. 13. Blog Categories • Good for Navigation • Readers can tell at a glance what your blog is about • Good for SEO • Choose a Max of 5 categories • Ensure they are relevant Write On Track
  14. 14. Inbound Links• Inbound links – links from other websites/blogs• Calibre of link depends on where it comes from• Commenting on other blogs = ‘no follow’ now• Guest post on other blogs or directories• Exchange links with complimentary businesses e.g florist/wedding cars• Ask suppliers/customers/networks to list you on their website• Write great content – others will link to your post Write On Track
  15. 15. Cross Links• Cross links are links within your own website and blog (or websites owned by you)• Linking to other blog posts on related content• Include highly searched keywords within the hyperlink• Don’t use ‘click here’ for the link, web users now understand they need to click when they see the highlighted text. Write On Track
  16. 16. Why Add Images to Blog Posts? • Images break up the text • Add visual interest • Draw the reader’s eye • Make it look more appealing • Make your posts more memorable • Loading Time – reduce pixels of photos • Credit images Write On Track
  17. 17. Adding Images to Posts • Place cursor where you want image to go • Click icon and browser upload • Upload photo • Insert Title, description etc • Choose size and position for the image • Click insert into post Write On Track
  18. 18. Creating Hyperlinks • Highlight the link (use descriptive language rather than ‘click here’) • Click the link icon • Paste in the link address • Click for ‘open in new window’ • All these instructions can be found on the Write on Track blog in ‘For Beginners’ Write On Track
  19. 19. All in One SEO PlugIn • Free with wordpress.org • Has to be a self hosted blog • On the ‘new post’ page at the bottom • This will show up on the search page • Include keywords • Call to action in the opening 160 characters Write On Track
  20. 20. Preventing Bloggers Block • Be consistent • Schedule posts • Keep a list and note any ideas as they strike • Have a regular focus once or twice a week e.g. Wallpaper Wednesday • Do something different if there is a busy time e.g. A-Z • Guest posts / interviews • Brainstorm with colleagues • Refer to another blog post and add your own spin on it. Write On Track
  21. 21. KLCK Bloggers Network• Join the KLCK Bloggers Network• www.facebook.com/klckbloggersnetwork• Monthly meetings – free• Kildare, Laois, Carlow and Kilkenny• Next Meetings – Mon 12th March in Bennettsbridge, Mon 16th April in Silken Thomas in Kildare, Mon 14th May in Carlow Write On Track
  22. 22. Find Lorna At:• www.facebook.com/writeontrackresults• http://write-on-track.com• http://ie.linkedin.com/in/lornasixsmith Write On Track