Effective blogging for your business june 2012

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How to blog effectively for your business What makes a good business blog post? Tips for creating effective calls to action. Traffic to expect from a new blog

Technology Design

Blogging Effectively for your
Business
Lorna Sixsmith

What is a Blog?
• Weblog = diary for
business or
personal
• Inform, educate, e
ntertain, promote,
enjoy....
• Hosted by
wordpress /
blogger or self
hosted and
integrated

What a Blog Can Do
• Show you are open for
business
• Demonstrate the
presence of other
customers
• Demonstrate your
customer service

• Showcase your products
• Announce new
brands/products/services
• Cost Effective
• Promotions
• Tell your story
• Benefits to Customers

How Much Time? How Many Words?
• Consistency is the key – decide how often and
stick to it
• 10-90 mins per post
• Images / Links / Research / Quotes
• Average 400 words

What Makes A Good Business Post?
• Title
• Images
• Hyperlinks
• Research/Knowledge
• Well written / Engaging
• Clear Presentation
• Call to Action
• Keywords / Tags/ Categories

Calls to Action
• Short
• Simple
• Friendly tone
• Clear
• Only one request/question/command
• Try to include a keyword in the clickable link

Examples of Calls to Action
• Invite interaction – ask for comments
• Prompt action with news of Special Offers
• Encourage return visits
• Ask for shares / facebook likes / twitter follows
• Encourage sales
• Building communities

How to Prevent Bloggers’ Block
• Have clear aims & objectives
• Idea pad / mind map
• Brainstorm
• Interviews
• Guest posts
• Showcasing
• Regular slots e.g. Wallpaper
Wednesday
• Consistency

What Can You Expect With A
New Blog
Traffic / Sales / Community

Keyword Google Tool
• Google – keyword research tool (set up gmail
account)
• 2 or 3 terms – then look for number of
searches
• It will also give you ideas for key terms
• Tick the ‘broad’ and then the ‘exact’ boxes.

Irish Farmerette Blog

• Personal blog
• Once a week
• Enjoyment
• Small community
• No use of Keyword tool
• No calls to action
• Recipes

Wallpaper Review Blog

• Experimental Blog
• No community
• No interaction
• No requests for comments
• Keyword Research Tool
• Strong calls to action
• Consistent?!
• Delivers sales

How to Get Free PR
• Newsworthy Topics
• New products/exclusivity
• Report on important events
• Be Interesting – slightly controversial
• Use Good Images
• Answer questions
• Contact Information
• Be helpful, be friendly and say Thank You

What Next?
• A wordpress/blogger/tumblr hosted blog?
• Self hosted blog?
• Integrated blog?

• Don’t waste time deciding – ask for advice and
Start Blogging for Your Business

• Lorna Sixsmith 086 1051007
• www.write-on-track.com

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