Emmett & Smith provide BMT Group with valuable support at DSEI following on from the success at last year's show.

1. accountable
effective
evocative
exhibition support

2. accountable
effective
evocative
requirement
Following on from the success of the media outreach for DSEI
2013, Emmett & Smith was again tasked with providing BMT with
exhibition support for this prestigious, world leading defence &
security event, held in London. BMT recognised Emmett &
Smith’s skills and expertise in engaging with the media and
requested their support to help further build relationships with key
defence journalists.

3. accountable
effective
evocative
outcomes
1. Pre-show attendance coverage secured in trade press titles
2. Significant interest in the unmanned thought leadership idea
3. In-depth interviews with key journalists including:
– Paul Elliot, Defence Contracts Bulletin
– Dr Lee Willett, Jane’s Navy International
– Richard Thomas, Unmanned Vehicles
– Trevor Thomas, Australian Defence Business Review

4. accountable
effective
evocative
verdict
Johanna Probert, Marketing Manager at BMT Defence
Services: “Emmett & Smith always demonstrate a real
understanding of the constraints we often face when
looking to communicate with the media. They do this by
thinking outside of the box and developing ideas based on
their in-depth knowledge of what journalists want. The
team has made excellent use of the relationships it has with
the media to further the business interests of BMT.”

5. accountable
effective
evocative
contact
Lorraine.emmett@emmettandsmith.com
www.emmettandsmith.com
@emmettandsmith
0207 384 7110