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NOVABASEACADEMY
HOW GAMIFICATION IS
TURNING RECRUITMENT INTO
AN EPIC JOURNEY
Manuel Pimenta
Manuel Pimenta
Gamification Designer
SKILLS
DESIGN
THINKING
MAGIC CODING
CHOPS
GAMIFICATION
2012
2015
Lvl 1
Lvl 2
Lvl 3
Ad...
“It’s a dangerous business, Frodo, going out your
door. You step onto the Road, and if you don’t keep
your feet, there’s n...
the power of games
a path to mastery
5.93 Million Years
Total Amount of Hours Played
=
Average gamer age is 32
2 out of 5 gamers are women
why?
What’s it all about?
The Power of Games
How Games Make Us Grow
NETWORK
DO THINGS THE HARD WAY
THINK CREATIVELY
CHALLENGE YOURSELF
SEEK NOVELTY
blurred lines
gamification
“the smart use of game-like
concepts to improve people’s lives
and achieve business objectives”
• Human-centric Design
• Game Mechanics and Design
Techniques
• Behavioral Science
How is it done?
560% ROI 503% ROI 875% ROI
1st Year 2nd Year 3rd Year
• +47% total yearly published articles
• 5x more content by engineers on KCL
• +1M client reviews on published articles
• ...
“Football is gamified running.”
Roman Rackwitz
Gamification @ Novabase
Ideation
Contact Centers
Onboarding
Events
Gamification Design Framework
A Gamification Design Canvas
Gamification Inspiration Cards
gamification in recruitment
Main Challenges in Recruitment
For the Candidate…
 Overall lack of feedback during the recruitment process
 Understandin...
Main Challenges in Recruitment
For the Company…
 Removing the Diagnosis Bias
 Sorting out the best candidates
 Checking...
how are companies tackling those
challenges?
how can YOU turn recruitment
into an epic journey?
MISSION: Turning Your Recruitment Process
Into An Epic Journey
1.Define your Business Objectives
2.Identify your Target Pl...
MISSION: Turning Your Recruitment Process
Into An Epic Journey
 Don’t limit yourself to PBL
 Make them feel special, but...
Manuel Pimenta
@WhiskeyjackMP
GAME ON!
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
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How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016

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A presentation at Landing.Festival 2016 about gamification and its application to recruitment.

Publié dans : Business
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How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016

  1. 1. NOVABASEACADEMY HOW GAMIFICATION IS TURNING RECRUITMENT INTO AN EPIC JOURNEY Manuel Pimenta
  2. 2. Manuel Pimenta Gamification Designer SKILLS DESIGN THINKING MAGIC CODING CHOPS GAMIFICATION 2012 2015 Lvl 1 Lvl 2 Lvl 3 Advanced Workshop Design Thinking Gamification World Congress NOT THAT MAGIC GUITAR PLAYING CHOPS
  3. 3. “It’s a dangerous business, Frodo, going out your door. You step onto the Road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.” Bilbo Baggins
  4. 4. the power of games
  5. 5. a path to mastery
  6. 6. 5.93 Million Years Total Amount of Hours Played =
  7. 7. Average gamer age is 32 2 out of 5 gamers are women
  8. 8. why?
  9. 9. What’s it all about? The Power of Games
  10. 10. How Games Make Us Grow NETWORK DO THINGS THE HARD WAY THINK CREATIVELY CHALLENGE YOURSELF SEEK NOVELTY
  11. 11. blurred lines
  12. 12. gamification “the smart use of game-like concepts to improve people’s lives and achieve business objectives”
  13. 13. • Human-centric Design • Game Mechanics and Design Techniques • Behavioral Science How is it done?
  14. 14. 560% ROI 503% ROI 875% ROI 1st Year 2nd Year 3rd Year
  15. 15. • +47% total yearly published articles • 5x more content by engineers on KCL • +1M client reviews on published articles • $41.7M saved in case deflection
  16. 16. “Football is gamified running.” Roman Rackwitz
  17. 17. Gamification @ Novabase Ideation Contact Centers Onboarding Events
  18. 18. Gamification Design Framework A Gamification Design Canvas Gamification Inspiration Cards
  19. 19. gamification in recruitment
  20. 20. Main Challenges in Recruitment For the Candidate…  Overall lack of feedback during the recruitment process  Understanding what the company’s about and where would I fit in  Knowing what to do to stand out amongst others
  21. 21. Main Challenges in Recruitment For the Company…  Removing the Diagnosis Bias  Sorting out the best candidates  Checking if candidates fit into the company culture  Getting candidates to pick you out of the pool
  22. 22. how are companies tackling those challenges?
  23. 23. how can YOU turn recruitment into an epic journey?
  24. 24. MISSION: Turning Your Recruitment Process Into An Epic Journey 1.Define your Business Objectives 2.Identify your Target Players 3.List the Desired Behaviors 4.Define your Overall Experience 5.Set a Theme 6.Design your Players’ Journeys
  25. 25. MISSION: Turning Your Recruitment Process Into An Epic Journey  Don’t limit yourself to PBL  Make them feel special, but give them a challenge  Construct a cohesive Narrative  The Objetives are the end-game, but player motivations is how you get there
  26. 26. Manuel Pimenta @WhiskeyjackMP GAME ON!

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