An introductory look at Twitter before a practical workshop on the computers with a class studying Social Media in Business

1. TWITTER FOR BUSINESS, STUDY OR PLEASURE
A workshop with Louise Stansfield on 25 Sept 2013
Senior Lecturer, Business Communication
Metropolia Business School, Finland
TO TWEET OR NOT TO TWEET?

2. FOR BUSINESS
Events
Customer engagement
Customer service
News
Jobs

3. FOR CONNECTING WITH PROFESSIONAL EVENTS

4. TWITTER WALL

5. . FOR CUSTOMER ENGAGEMENT

8. #Possibilities

10. Promoted tweets

14. PROMOTING CONTESTS

15. Free Cone Day photo comp – engagement with website

17. FOR JOB SEARCH
#rekry

18. Follow @Finnfield List: Career Orientation

19. HS
3 Aug
2013

20. FOR STUDY
Following your research interest

21. #custserv

23. Following your interests, joining the conversation
FOR PLEASURE

26. NEWS IN REAL TIME / CONNECTING WITH REAL TIME EVENTS
Case Boston
Image courtesy of
http://www.boston.com/business/innovation/blogs/inside-the-hive/2013/07/10/twitter-highlights-globe-boston-marathon-character-
coverage/Gw0x9JKTNPwJAfJgihSSmO/blog.html
21 Sept 2013 = #Westgate

27. For fun

28. Joining the fun

29. CONTESTS

30. FOR NETWORKING

31. INTERACTION WITH TV
PROGRAMMES IN REAL TIME

34. Try #docventures tonight (25 Sept 2013)

35. DANGERS
http://www.mediabistro.com/alltwitter/dangers-twitter-under-the-
influence_b49197
http://www.bbc.co.uk/news/uk-wales-17515992

36. TO TWEET OR NOT TO TWEET ???
• Check Twitter accounts are verified
• Filter carefully
• Wait for confirmation of news items
• Use common sense