Louis Fernandes

acxiom marketing segmentation single customer view multi-channel marketing aida crm sas institute customer experience business strategy business planning cdi cmo retail lse data data analytics data visualisation predictive analytics analytics big data marketing analysis marketing optimisation multi-channel customer lifetime value customer journey business process re-engineering customer insight data mining consumer attitudes data analysis social media scv digital marketing data integration customer lifecycle management integrated marketing acquisition sas merchandising the internet of things big data analytics content marketing contextual marketing inbound marketing sap customer relationship management cem roi tactics strategy management campaign digital planning business targeting cross-sell up-sell marketing strategy media optimisation fsa compliance financial services compensation scheme financial services fsf financial services authority financial services forum fscs customer lifecycle telecommunications marketing efficiency marketing effectiveness telcos clv cmo marketing management process master data management customer control marketing enablement marketing intelligence consumer choice mdm cio infobase knowledge management consumer behaviours information management marketing management social crm recession credit crunch consumer behaviour economic climate behavioural targeting consumer personicx business intelligence data management email education online marketing london school of economics scrm marketing technology retention growth multi-variate segmentation data insight lifetime value strategy development