1. PRODUCT ANALYSIS AND RECOMMENDATIONS FOR PRODUCT X
INTRODUCTION :
- Points you want to highlight
- Please make clear how strong you believe in the potential of the product…
I- DESCRIPTION OF THE TARGET
- Potential users:
- Potential purchasers:
- Secondary targets?
II- SWOT ANALYSIS FOR THE PRODUCT
- Main competitors’ information (description of their products, marketing tools, prices…)
- SWOT chart:
STRENGHTS WEAKNESSES
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2. OPPORTUNITIES THREATS
III- 4 P RECOMMENDATIONS
1) PRODUCT
Reminder: here is a list of aspects you can take into consideration when you are making product
recommendations.
- Appearance
- Functionality
- Quality
- Packaging
- (Warranty and service support)
About the product you have been presented
- Which are the aspects you appreciate?
- What are the features you would like to change or improve and how?
- In particular do you have any recommendations on the packaging?
2) PRICE
Reminder : Pricing decisions should take into account profit margins and the probable pricing response
of the competitors.
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3. 3) PLACE = DISTRIBUTION
Reminder: here is a list of aspects you can take into consideration when you are making place
recommendations.
- Channel members
- Channel motivation
- Market coverage
- Locations
- Logistics
If you are recommending about the product launch:
- Which channels do you recommend for the launch?
- Do you recommend extending the distribution to other channels in a second step?
In the stores, where do you recommend to display the product? In which area, which “shelves”?
3) PROMOTION
Reminder: here is a list of aspects you can take into consideration when you are making promotion
recommendations.
- Advertising
- Public relations
- Sales incentive
- Direct marketing
- Medias chosen
- Necessary Budget
What kind of tools do you recommend to implement?
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