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PRODUCT ANALYSIS AND RECOMMENDATIONS FOR PRODUCT X


INTRODUCTION :

   -   Points you want to highlight
   -   Please make clear how strong you believe in the potential of the product…




I- DESCRIPTION OF THE TARGET

- Potential users:




- Potential purchasers:




- Secondary targets?




II- SWOT ANALYSIS FOR THE PRODUCT

- Main competitors’ information (description of their products, marketing tools, prices…)




- SWOT chart:

                     STRENGHTS                                         WEAKNESSES




                                                                                            1
OPPORTUNITIES                                            THREATS




III- 4 P RECOMMENDATIONS

1) PRODUCT

 Reminder: here is a list of aspects you can take into consideration when you are making product
recommendations.
    - Appearance
    - Functionality
    - Quality
    - Packaging
    - (Warranty and service support)

 About the product you have been presented
   - Which are the aspects you appreciate?
   - What are the features you would like to change or improve and how?
   - In particular do you have any recommendations on the packaging?




2) PRICE

 Reminder : Pricing decisions should take into account profit margins and the probable pricing response
of the competitors.




                                                                                                       2
3) PLACE = DISTRIBUTION

 Reminder: here is a list of aspects you can take into consideration when you are making place
recommendations.
    - Channel members
    - Channel motivation
    - Market coverage
    - Locations
    - Logistics

 If you are recommending about the product launch:

- Which channels do you recommend for the launch?
- Do you recommend extending the distribution to other channels in a second step?




In the stores, where do you recommend to display the product? In which area, which “shelves”?




3) PROMOTION

 Reminder: here is a list of aspects you can take into consideration when you are making promotion
recommendations.
    - Advertising
    - Public relations
    - Sales incentive
    - Direct marketing
    - Medias chosen
    - Necessary Budget

 What kind of tools do you recommend to implement?




                                                                                                      3
CONCLUSION:




Louis Pinto




              4

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Model Product Analysis

  • 1. PRODUCT ANALYSIS AND RECOMMENDATIONS FOR PRODUCT X INTRODUCTION : - Points you want to highlight - Please make clear how strong you believe in the potential of the product… I- DESCRIPTION OF THE TARGET - Potential users: - Potential purchasers: - Secondary targets? II- SWOT ANALYSIS FOR THE PRODUCT - Main competitors’ information (description of their products, marketing tools, prices…) - SWOT chart: STRENGHTS WEAKNESSES 1
  • 2. OPPORTUNITIES THREATS III- 4 P RECOMMENDATIONS 1) PRODUCT  Reminder: here is a list of aspects you can take into consideration when you are making product recommendations. - Appearance - Functionality - Quality - Packaging - (Warranty and service support)  About the product you have been presented - Which are the aspects you appreciate? - What are the features you would like to change or improve and how? - In particular do you have any recommendations on the packaging? 2) PRICE  Reminder : Pricing decisions should take into account profit margins and the probable pricing response of the competitors. 2
  • 3. 3) PLACE = DISTRIBUTION  Reminder: here is a list of aspects you can take into consideration when you are making place recommendations. - Channel members - Channel motivation - Market coverage - Locations - Logistics  If you are recommending about the product launch: - Which channels do you recommend for the launch? - Do you recommend extending the distribution to other channels in a second step? In the stores, where do you recommend to display the product? In which area, which “shelves”? 3) PROMOTION  Reminder: here is a list of aspects you can take into consideration when you are making promotion recommendations. - Advertising - Public relations - Sales incentive - Direct marketing - Medias chosen - Necessary Budget  What kind of tools do you recommend to implement? 3