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so the
GREATEST ROI for
Social Business is

Remember
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IBM Connections

ibm. com/ social 4.  

ir/ 

it can be the

Oxytocin drip if 

your people &
your company
is looking for
Thank you! 

louis richardson creotivitycrisiscom $7
storyteller & enthusiast richardl@us. ibm. corrE
social smarter work ...
The Geatest ROI for Social Business
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While we often look for the obvious ROI candidates, let's look at where and how Social Business behaviors and technologies can really bring long lasting benefit.

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The Geatest ROI for Social Business

  1. IIIeeIIEArEsTI2oI 75 E: of 3~QCi0f1 usinesss 4. I‘; C . v Q . ;qz ‘_, ._ ,9 _ _ _ O ‘ . ‘ .5 f . . Louis Richardson Storyteller & Enthus' Social Smarter Work, I
  2. O Q O. . O 0 A ~ You have oomputers that I have circuits that fire and arecfonnected to networks.
  3. * is A You have computers that I ‘ "_ have circuits that firesand . y areconnected to networks. “sf . _-What it to tell you how . . ~ 1 . to leverage those circuits and ' networks to increase your 3;; business results. .. ' I would you be interested? . I Q
  4. Allow me to introduce you to the most powerful computer in your company
  5. We're going to discuss the wiring, tiring 8c networking of this amazing ‘* cognitive machine
  6. We're going to discuss the wiring, tiring 8c networking of this amazing cognitive machine and I'll share the GREATEST ROI you get from Social Business
  7. Credit is due to: Simon Sinek “Why Leaders Eat Last" ‘I’ I'll! = _/ ’.’V ~ . I; :/'! I 5 HI! ’ 3:" I I I
  8. ENDORPHINS “mask pain"
  9. DOPAMINE “seeks rewards" W4’ 7 7 I 5 V 5 IA.
  10. ENDORPHINS 8c DOPAMINE “very addictive" ‘w"“~ _« _-g}:7s-, E,'. :". "‘r. _5 . ¥‘-L -, — —, r . -r. —,_. ~ ‘Ms . :L. s"§v; «4{-It , » 3*, -.. _D . ; r. .. Es‘ ‘_‘v_' : 2 I’f'i* . _u k‘ --g— I _. ._. ... _.
  11. CORTISOL “the stress hormone" C. ‘ "" I - ; , * .0,-3 '_n 4 III _ J
  12. CORTISOL “inhibits creativity, immunity & growth"
  13. SEROTONIN “leadership chemical" 0 i ‘A )1‘ {,5 ) I 5 . -4 ' ’ ‘
  14. OXYTOCIN “trust, kind 8c protected" *3 y I II‘_ <(l‘I‘ ‘V
  15. OXYTOCIN “inhibits addiction, boosts immunity 8c increases creativity" I -.3. «:41 <f§>’/ " ~ _‘ . ., i K 5 *‘- rd 0/V r/ J. K ‘ /
  16. OXYTOCIN “can't be bought 8c builds up over time"
  17. Here's where the ROI of Social Business I A makes this " interesting ‘
  18. Patterns: Customer Engagement - Recruiting & Onboarding . Expertise 8c Knowledge - Workplace & Public Safety - Mergers 8c Acquisitions Supply Chain
  19. needed to fill a position 0/ reduction in time day reduction in time in onboarding a new employee ‘ reduction in 0 customer or agent cost needed to create reduction in man-hours 0 new product release
  20. @ Fill a position Get new employee working @ ® Cut cost Release products taster ®
  21. Fill a position Get new employee working I II: f3ID II/ l_I, l Zf Release products taster
  22. To be successful, it is critical for our employees to be collaborative, communicative, creative & flexible . .I I” g ‘ IBM 2012 Global CEO Stud
  23. *5: What's th"e ROI and its clients I, . A '15“ - * am . on peopéldefikindly Or do you 7 . lust Indicate that the _ Vmfimn’ : :': i.‘: I:: ::Ii". ,‘: ::: .c~I gNJnQ, QSSi§tGnge without being asked? network ca n help me answer th -1A°'23 1; LI: «.e Show all 7 comments Aor23 ' ' Like Q-. I ‘ Thank you both very much for weighing in on this So It sounds like all assets that were posted In a public forum are always kept. but the person‘s profile will or can be deleted upon termination Does that mean that person's files are also gone as well (assuming they are not using SharePoint)? Apr 23 Like h 3C F les ofthat person except . I ‘ll man on t e w I I L Hi ‘. no. the files wont be de| et: d Tcljrey t'hemU$"h the persons profile but Waugh Search or . t m Irec ' that You wont be able ‘O access 8 be there still the files will all d. But the content. files or the tags use
  24. '-’ WhCI’['S th'é ROI Of Y0u. IflP. 'S ‘I KATRINA TFDUGHON commented Sea 2 ThankS, l? Thanks for your sharmg Lows ' Cc'*.1'“e"tPev"Ta "- RED)‘ r-3.3:‘ ‘ : --uCZ-I-'‘3 > O
  25. . liked a fIle_ ‘D1! IDuL f‘ % C 4-, IT , ‘. I’ ' .2 D| $<0Vt-rm5'_ a New Way To wogk mu, .~. . . , ... ’ NVFI'W Keynote 7 the perfect storm — remix, ppt ‘= . R: »’, ‘r'arC1E-: -“ Tags '. -/atsor‘ soca Co"r‘ec: Ion5 c. .. 2 H-zes
  26. mentioned you in a message W. 7, 4', J r" fl‘ 3 “ ,1} >2 What an excellent talk by @Richar<son LOUIS (LOUIS) on "TP"ir<vi'1g in the niiust oi a perfeIL. s1iir‘ '; I;cc; //em work" - "-12,)» . 'H“~, ’Ti cim 1 ; .:1E. .1E "M i< ' '- w i ’ Very useful to talk to especially wnitespace customers ‘ L 14.1: . Cnrnrncnt - Louis Richardson — Thriving in the midst of a perfect storm: discovering a new w. .. wits: .ii-*zn_-i: - W ': ‘ Papa"-1
  27. WEBB ©>XYT©©IiN oii work
  28. Before you go all “squishy ieely”. . . __
  29. Before you go all “squishy ieely”. . . __ ‘L — allow me to remind xy you of the eiiects‘'~rj_*~ ‘ Oi Oxvtocin i . §Vy: ;¥,
  30. ‘ To be successful, it is critical for our employees to be I colloboroiive, A 3 communicative, st creoiive « & flexible
  31. * To be successful, if is crificol for our employees fo be colloborofive, “ communicofive, I <3: crecifive in s « & flexible oX; igToc~: IN Boosts CREATIVITY
  32. * To be successful, if is crificol for our employees fo be collciborofive, . egg. communicofive, ‘ <2» crecifive & flexible oX; i§Toc-: IN ’ Boosts CREATIVITY
  33. To be successful, it is critical for our employees to be e . collaborative, . —, communicative, ‘ creative OXYTOCIN 2; flexible Boosts CREATIVITY Encourages SI-IARING Facilitates OPEN COMMUNICATION .
  34. To be successful, it is critical for our employees to be e . collaborative, {V . —, communicative, ‘ creative & flexible OXYTOCIN Boosts CREATIVITY Encourages SI-IARING Facilitates OPEN COMMUNICATION Supports AGILE ENGAGEMENT .
  35. W4 -an. OXYTOCIN . also boosts your IMMUNE system: but that's for another time . .. I ’ , ‘ 7 l_. I ‘ i l. ,~. .
  36. so the an GREATEST ROI for Social Business is
  37. so the GREATEST ROI for Social Business is Remember OXytocin’s Impact
  38. IBM Connections ibm. com/ social 4. ir/ it can be the Oxytocin drip if your people & your company is looking for
  39. Thank you! louis richardson creotivitycrisiscom $7 storyteller & enthusiast richardl@us. ibm. corrE social smarter work twitter. com/ inter_vivos W aboutme/ louisrichardson me slideshare. net/ louisrichardson Q linkedin. com/ in/ louisrichordson in © 2ol5 IBM Corporation youtube. com/ user/ louisricholrdsonjr
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While we often look for the obvious ROI candidates, let's look at where and how Social Business behaviors and technologies can really bring long lasting benefit.

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