2. Introduction
Social media is one of such technology which touched people from all walks of
the life all around the world.
Today not only rich but poor, educated and illiterate, urban and rural everybody
is using social media in one or another form.
3. What is social media ?
Social media is the technology which mimics this social interaction with help
of the internet.
Various platforms like Facebook, Google Plus, Instagram, Snapchat, Myspace,
LinkedIn, Twitter and much more known as social media or social networking
platforms.
Each platform has own set of features, facilities and flair. Different social
networks are used by different demographics in different ways for different
reasons.
Facebook is preliminary used for making friends, Instagram is used for sharing
photographs, LinkedIn is best for making a professional network.
4. Is Social Media a Good
Thing or a Bad Thing?
Social media is a good thing or a bad thing?
That is the most frequently asked question today. Well, there are always two
sides of everything; it depends on your perspective on how you perceive it.
The same goes for social media, most people admire it as a revolutionary
invention and some seem to take it as a negative impact on the society.
7. Instant
communication
Friends and relation:
Social network started as a place to
connect with your friends in an easy
as convenient way
With Social media network, you can contact
with people instantly.
You no more need to use ISD, STD to connect
with people.
You can use Skype, Google hangout,
WhatsApp to do audio, video calls.
There are a plethora of chat apps out there.
8. Business
Businesses also use social media for product awareness, digital marketing and
customer relationship.
Social media networks like Facebook can be used to connect with product or
services fan base, to have a conversion with them. Some companies even use
Twitter as customer support platform.
They use YouTube and other video broadcasting services to share their
message, ads, products info, how to guide and what not. Video social
marketing is the best tool for businesses to connect with the consumer.
Digital marketing is much cost effective and efficient platform than
traditional ways.
9. Job Hunt :social media provide jobs also
Professional social networks like LinkedIn helps professionals to connect other
professionals based on their school, colleges, companies, the area of work or
interest.
It is the best way for a job seeker to connect with HR, CEOs and other hiring-
related individuals and agencies.
You can build your profile in LinkedIn where you can show your credentials,
work experience and achievement.
You can share your knowledge in form of blog post on LinkedIn, which is the
best way to showcase your strengths and a way to give back to society in form
of knowledge
11. Fake Accounts
There are millions of fake accounts there on social media. They simply use
random photos and data to wear the identity of the given person. This kind of
goons can lead one to dangerous situations.
12. Cyber Stalking and bullying –
blackmailing
Over exposure of personal data, photos, location, check-ins, videos are
hampering our privacy.
Yes, you may counter that there are privacy setting and all but do you think
all those teenagers understands all intricate settings. Not all people on
Facebook are tech-savvy.
Cyberstalker and bullies use this information to harass and blackmail the
users. They threaten user to make their private, photos, videos on social
network sites and ask then to do things which user don’t want to do. This is
one of the biggest concerns of parent nowadays.
13. FOMO (Fear of Mission Out / Social
Anxiety)
Too much exposure to each other life on social media sites sometimes leads to
Fear of Missing Out.
Sometimes we start comparing us with other’s achievement and feel
underachieved.
Some can take it as a positive thing and build our own achievement but in
most of the cases we envy their achievement and undervalue ourselves.
Now things which used make you happy will no more make you happy. You
constantly want more and more. And if someone not able to achieve it then
they go into depression, harm themselves or sometimes even kill themselves.
14. Conclusion
Yes, technology solves problems, brings new opportunities but there is a dark
side to it too.
Like any other technology, social media network is also exploited by bad people.
You will always find two types of people good and bad. They are there in the real
world too. Then should we blame technology or we should blame bad human
intentions? These sites don’t force us to join them, we do it voluntarily, we agree
to tot their terms and conditions without reading them. We don’t setup the
correct privacy setting, we put each small detail on social media on own no one
force us to do that. I will conclude that, it’s up to us why and how to social
media platforms to our advantage and the same time be safe from bad guys.