2. Always growing, engaging, improvingAlways growing, engaging, improving
efficiency, and doing whatever we canefficiency, and doing whatever we can
to help our staff.to help our staff.
3. The Two Economy System
You have no control over THE economy;
therefore, concentrate your efforts on
things you can control in YOUR economy -
and stay in the bubble!
Insulate yourselves from negative
economic thoughts, and focus only on
what you CAN control.
5. Core Ideology
• Core Values: What We Stand For
• Core Purpose: Why We Exist?
Envisioned Future
• BHAG: What do we aspire to become?
6. Core Values
• Service to the Patient above all else.
• Honesty and Integrity
• Hard Work & Continuous Self-Improvement
• Never Being Satisfied- Always seek to do and be better!
• Excellence in Reputation, being part of something special.
7. Core Purpose
✴ To contribute to the success of our patient’s oral
health and self confidence by improving
function and by eliminating fear
8. BHAG: Big Hairy Audacious
Goal
To collect $20 Million Dollars in a single
year by 2022.
9. Human Capital:
hired another hygienist
hired full time marketing director
hired an associate dentist
hired 2 more upfront people
hired another sterilization person
and 2 more assistants.They are all attending the U
engagement is up
and staff bonuses have increased
(We still need to hire 4 more hygienists, 5 more upfront, 4 more associate doctors, and 8 more assistants to reach our goal.)
Marketing:
We hired a full time marketing director
started an internal marketing referral program
gifting the new patients
more direct mail pieces
more radio
Dex/Yellowbook
internet
social media
local events
billboards
word of mouth
Cause Marketing: Dentistry from the heart - 7 years in a row, and now doing a $10,000 smile giveaway. Also we added a discount savings
plan.We are going to tap into TV marketing very soon
Space and equipment: We built a new building going from 2800 square feet to 5800 square feet. Recently, we
remolded an office into another dental opertorary making us at 11 opps. We need 24 opps to reach our goal. We plan on buying the space next
door to accomplish this. We are also in plans of adding a new sign outdoors.
12. Quarterly Rocks
• 180 NP per month (Kim)
• Get Hygiene up to $80K a
month (Kris) and when we
do hire another hygiene
assist.
• Collect over $475K in a month
• Everyone Make
Arrangements for attending
the “U” for 2013 August is
next phoenix time (Leads)
• Implement new technology
E4D same day crowns
13. What To Expect in 2013
✴ You Get What You DESERVE!!!
✴ Our Focus is Simple: Improve quality of Patient Experience
✴ Year End Challenge: Pretend Dr. Harper is leaving. What do we do????
✴ Highest Expectations
✴ Highest Training-more than ever!
✴ Highest Rewards
✴ Don’t get lazy! Stay Engaged!
✴ Giving
