Prism has been hired by IFFCO the leading FMCG company iin the MENA region to create and manage their branding guidelines for the group company as well as for all the subsidiaries as well. we also manage their social media and brand development strategies. for more of our work please visit www.prism-me.com

1. C O R P O R A T E I D E N T I T Y

2. THE FUTURE OF IFFCO INTRODUCING OUR
IFFCO constantly seeks to reach millions of consumers IDENTITY
around the world by developing well-integrated consumer The IFFCO Corporate Identity has been created to reflect
products that become an integral part of their lives. Since its our mission, brand values and marketing a promise to our
inception in 1975, IFFCO has grown from a local United investors and customers. Through our identity, we will
Arab Emirates-based business house into a dynamic group always strive to offer superior goods by way of a proactive
of international companies with worldwide facilities and approach involving interaction with our customers.
operations through its solid business paradigm. IFFCO
continues to invest in value-added brands and products that The design you will see have been crafted to visually express
propel the company forward. our branding structure and to provide a strategic direction
for applying the compulsory elements - from typefaces to
advertising guidelines. We have developed a comprehensive
guideline to ensure that all our communication remains
consistent thoughout.
The Preferred P eople GUIDELINE USAGE
Provider of I ntegrity Use the following guidelines as your route to applying
Essential and IFFCO identity across all means of communication. They set
Value Added Foods E xcellence
C onsumer the fundamentals as to how all IFFCO messages must be
for Everywhere
interpreted and adhered to at all times. If there are any
& Everyday E ntrepreneur
requirements that are not covered in this guideline, kindly
refer to IFFCO’s Marketing Department.
www.iffco.com

3. TABLE OF CONTENTS
• Horzontal / Vertical Templates
Chapter 1 • Envelope A3 Size - Shopping Bags - Plastic
• Memo Form / Fax Sheet - Shopping Bags - Paper • Promotional Horzontal / Vertical Templates
Basic Elements & Guidelines
- Corporate
• The Brandmark • Notepad / Invoice Chapter 6
• Cd Label And Cover - Corporate • Outdoor Hoarding
• Minimum Space & Size Signages and 3 D Applications
• Folder • Lamppost Banners
• English Typeface A. IFFCO Corporate Office
• Electronic Media • Wobblers
• Arabic Typeface • Delivery Vans Promotional
- Powerpoint Presentation • Poster
• Corporate Colors • Corporate Car Branding
• Grayscale - E-mail Signature
• Brandmark Misuse
Chapter 7 Chapter 10
• The IFFCO Chevron Chapter 4 Additional Guidelines
Signages and 3 D Applications
• Subsidiary Logo Construction Promotional Merchandise A. Administration
B. IFFCO Group Companies
• Subsidiary Logo Misuse A. IFFCO Corporate Office • Post Its - Memo Pad
• Wall Sign
• Subsidiary Logo Application • Uniforms • Laptop Bag
• Pole Sign
• Name Tags • Welcome Board
• Corporate Office Signage
• Reception Desk
Chapter 2 • Swipe Id Cards • Delivery Vans Promotional
• Promotional Merchandise • Office Signage
2 D Application Guidelines • Corporate Car Branding
• Caps • Visitors Logbook
A. IFFCO Corporate Office
• T-Shirt Give Away • Uniforms
• Printed Media / Business Cards Coroporate
• Gift Wrapper
Chapter 8
• Letterhead (A4) / Continuation Sheet
Advertising Guidelines
• Envelope A4 Size / Envelope DL Size • Mugs
A. IFFCO Corporate Office
Chapter 11
• Envelope A3 Size • Pens Additional Guidelines
• Press Ads / Sizes
• Memo Form / Fax Sheet • Shopping Bags - Plastic B. Factory
• Ads
• Notepad / Invoice • Shopping Bags - Paper • Office Signage
• CD Label And Cover - Corporate • Visitors Logbook
• Folder Chapter 5 Chapter 9 • Uniforms
• Electronic Media Promotional Merchandise Advertising Guidelines
- Powerpoint Presentation B. IFFCO Group Companies - BRANDS
B. IFFCO Group Companies
• Press Ads / Sizes
Chapter 12
- Web Banners • Uniforms Additional Guidelines
- E-mail Signature • Ads
• Name Tags C. Finance / Accounts
• Shelf Base
• Employee Swipe Ids • Invoice
Chapter 3 • Tent Card
• Promotional Merchandise • Daily Collection Report /
2 D Application Guidelines • Forex Sheets
- Caps Allocation Note / Receipt Vouche
B. IFFCO Group Companies • Bottle Sticker
- T-Shirt Give Away • Sales Invoice - Cash / Sales Order Form
• Business Cards Group • Banner
- Gift Wrapper • Goods Return Voucher / Receipt
• Letterhead (A4) / Continuation Sheet • Btl Flyer
- Mugs
• Envelope A4 Size / Envelope Dl Size • Buntings
- Pens
www.iffco.com

4. Chapter 1
Basic Elements
www.iffco.com

5. GRAPHIC ELEMENTS
www.iffco.com 4mm
THE IFFCO CHEVRON
Graphical Elements of the Chevron THE BARRE’
The new brand structure of IFFCO has two main graphical elements:
1. The graphical element of the brand mark is the Chevron which is the corner The Barre appears on all new IFFCO branding as the new
stone of all our branding requirements. addition to the graphical structure of the brand space. It must
2. The typical structural drawing of the chevron always sit on the bottom far right and extend towards the left
where it tapers and culminates where the website is mentioned
on the left. The Barre will be red in color in the same pantone
TYPICAL STRUCTURAL DRAWING of the chevron.
OF THE CHEVRON (In a 10 x 10 grid) The Barre will always have the www.iffco.com logo on it far left
and depending on its usage other key elements which will be
Height = 10 cm, Width = 10 cm.
highlighted in the following pages.
Space between the parallelograms = 0.8 cm
Angles A and C are 45º, Angles B and D are 135º
www.iffco.com

6. THE BRANDMARK
IFFCO is a leading FMCG player in the Middle East and in the
world in general. We therefore required a Brand Mark which
will be uniquely ours. This brand mark would need to be
reflective of the core values of the company and will have the
longevity to establish itself and the companies that come
under it. The shape and the symbolism of the logo represents
the growth and dynamism which is so uniquely IFFCO.
www.iffco.com

7. Minimum Size:
0.7cm
H: 3cm. W: 0.7cm
3 cm
MINIMUM SPACE & SIZE
Since our image and visibility is very important we need to
ensure that the IFFCO brand mark should always
communicate clearly so that it can be identifiable with the
consumer. For maximum impact the minimum size of the logo
has been set at a width of 3.0 cm and a height of 0.7 cm. This
gives the logo enough clearance to distinguish itself from the
rest of the background.
The minimum size of the logo should be maintained though
there are exceptions where the logo can be used into smaller
proportions than the recommended size. Kindly refer to
IFFCO and Allana Marketing department for approval.
Under no circumstances should the corporate logo be used
below this level as it will interfere with the core function of the
brand mark which is to communicate lucidly and with
minimum distortion.
www.iffco.com

8. Gill Sans Light Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
Gill Sans Regular MT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
Gill Sans Italic MT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
Gill Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
Gill Sans Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
Gill Sans Ultra Bold
ENGLISH TYPEFACE ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
The typeface chosen for the IFFCO is the Gill Sans Family 01234567890
which is available in a wide range of weights and styles to
allow consistency and flexibility. It has been selected to
reflect the IFFCO qualities of dependability and trust with a
modern look and feel.
Please maintain the elements by following the rules set
there forth. This type face should be altered or condensed
and no other Roman Typefaces are to be used either.
For Electronic Usage we recommend the usage of Gill Sans
MT this will also be used solely for email correspondence,
and power point presentations.
www.iffco.com

9. GE SS TWO LIGHT LIGHT
234567890
GE SS TWO BOLD BOLD
234567890
ARABIC TYPEFACE
We have chosen GE SS Two Light Light and GE SS Bold
Bold to be the Arabic type simply because it shares the
same vales and complements the English Typeface, which
symbolizes the core of our identity.
For electronic use we suggest the use of GE SS Two Light
Light as the main font in all email correspondences and
power point presentation.
www.iffco.com

10. CORPORATE COLORS (Pantone)
PANTONE 485C PANTONE 6C
CORPORATE COLORS (CMYK)
C=0 M=100 Y=100 K=0 C=0 M=0 Y=0 K=100
CORPORATE COLORS (RGB)
CORPORATE COLORS
The corporate colors of the IFFCO brand are Red and Black.
These corporate colors of the brand can be used for typography,
duotones, single color images and backgrounds as well. Tints of
the corporate colors can only be used for backgrounds and
information graphics. These are the only applicable colors of the
R=237 G=33 B=32 R=35 G=31 B=32
brand so please do not use any other color combinations.
Shown here are the various values of each color from different
color combinations namely 2 color (CMYK+Pantone Color
485C).
www.iffco.com

11. 60% Black 100% Black
100% Black
GRAYSCALE
In cases where there are no color printing capabilities these are
the values of the grey usage for the brand mark with its references
shown on the right. For spot color processes when limited to one
color like on Fax Forms the brand mark must appear as black.
www.iffco.com

12. BRANDMARK MISUSE
Our Brand Mark is the face of IFFCO and the most
important part of our communication to customers. It must
therefore follow the earlier guidelines at all times. Under no
circumstances, must the scale size be altered and the colors
must always remain the same. Avoid distorting the image or
trying to give it an outline or shadow.
If positioned on self colored backgrounds like red or black,
the brand mark will be reflected in white or complete black,
depending on what the color of the background.
www.iffco.com

13. GRAPHIC ELEMENTS OF THE CHEVRON ( SIZES AND POSITIONS )
Ver. 1
Ver. 2 Ver. 3
VERSIONS OF THE IFFCO LOGO
Ver. 1: The Chevron is flanked by the English and Arabic logo typefaces.
Ver 2: The logo can also be stacked vertically and centrally with the Chevron above the English or Arabic versions.
The space between the Chevron and the type face should be 25% of the height of the Chevron.
Ver 3: The logo can also be left aligned in the English version and right aligned in the Arabic Version. The space again must be 25% of the height of the Chevron.
www.iffco.com

14. EMIRATES REFINING CO. LTD.
AN IFFCO GROUP COMPANY
P.O. Box 6906, Sharjah, UAE
Ver. 1
EMIRATES REFINING CO. LTD.
AN IFFCO GROUP COMPANY
Ver. 2
EMIRATES REFINING CO. LTD.
AN IFFCO GROUP COMPANY
Ver. 3
SUBSIDIARY LOGO CONSTRUCTION VERSIONS OF THE SUBSIDIARIES LOGO:
IFFCO is defined by its subsidiaries and group companies. Each Ver. 1 : The Chevron is flanked by the English and Arabic logo typefaces.
subsidiary has its own unique activity but the brand must be Ver2 : The logo can also be left aligned in the English version as follows.
uniform with the branding of other group companies. We have
Here also space between the Chevron and the Logotype
created this guideline to prevent the misuse of the IFFCO brand
in the construction of the logo of the subsidiary companies. must be 25% of the height of the Chevron.
Please note this is also applicable to all the subsidiaries of the Ver 3 : The logo is right aligned in the arabic version as the space
IFFCO Group. again must be 25% of the height of the Chevron.
www.iffco.com

15. AN IFFCO GROUP COMPANY
P.O. Box 6906, Sharjah, UAE
AN IFFCO GROUP COMPANY
P.O. Box 6906, Sharjah, UAE
AN IFFCO GROUP COMPANY
P.O. Box 6906, Sharjah, UAE
SUBSIDIARY LOGO USAGE
These are examples of the correct usage of the subsidiary logo in
different applications currently. To achieve the best clarity please avoid
distorting the image and ensure there are no changes or alterations to
the proportion of each unit.
www.iffco.com

16. www.iffco.com AN IFFCO GROUP COMPANY
AN IFFCO GROUP COMPANY
www.iffco.com AN IFFCO GROUP COMPANY
SUBSIDIARY LOGO APPLICATION
We have created a sample of advertising and point of sale materials for a
sample subsidiary to demonstrate the usage of the master brand and the key
message as a part of the advertisement structure.
www.iffco.com

17. Chapter 2
2 D Application Guidelines
A. IFFCO Corporate Office
www.iffco.com

18. 20 mm x 20 mm x
6 mm
23 mm
7 mm
9.5pt Waleed Abbas 7.5pt
4 mm Director
9pt International Business Development 7pt
P.O. Box 6906, Sharjah, UAE
Tel. Dir + 971 (06) 5 0 2 9 0 7 9
Tel. Gen + 971 (06) 5 0 2 9 0 0 0
8.5pt Mobile + 971 (50) 6 5 4 0 2 3 5
6.5pt
Fax + 971 (06) 5 0 2 9 3 2 9
e-mail: wabbas@iffco.com@iffco.com e-mail: wabbas@iffco.com
3 mm www.iffco.com www.iffco.com
3 mm
3 mm 8pt 70 mm 3 mm 8pt 70 mm
0.5 mm
PRINTED MEDIA
Each piece of printed stationery from letters, compliment slips, BUSINESS CARDS CORPORATE
business cards and other media should consistently and
distinctively have the IFFCO look. This section of the brand We have devised a new specification of the card for all aspects of
guideline book shows how to effectively use the IFFCO identity. print production based on the new look and personality of the brand.
The IFFCO Card will be printed on both sides English on one side and
Font : The GILL Sans Family of Font will only be used in every
Arabic on the other.
piece of corporate stationary as specified in Chapter I. Size : 90 mm 50 mm
Color : Only the specified color combination will be allowed to Paper Stock : Ivory Paper 250gsm
be used in every aspect of the brand application. Color : 2 Color (Pantone 485 C + Black)
An electronic copy of the stationary formats can be taken from Finish : Matte Laminated
the CD enclosed in the book.
www.iffco.com

19. 16 mm 16 mm
10pt P.O. Box 6906, Sharjah, UAE 12pt
Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188
5 mm
www.iffco.com www.iffco.com
5 mm 5 mm
5 mm 177 mm 5 mm 177 mm
13 mm
LETTERHEAD (A4) CONTINUATION SHEET
Size : 210 mm X 297 mm Size : 210 mm X 297 mm
Paper Stock : Ivory Paper 130gsm Paper Stock : Ivory Paper 130gsm
Color : 2 Color (Pantone 485 C + Black) Color : 2 Color (Pantone 485 C + Black)
www.iffco.com

20. 12 mm
10 mm
323 mm
12pt P.O. Box 6906, Sharjah, UAE 10pt
Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188
6 mm
10 pt www.iffco.com 6 mm
15mm 195 mm
9.5 mm
14pt P.O. Box 6906, Sharjah, UAE 12 pt
Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188
7 mm
10pt www.iffco.com
5 mm
177 mm
230 mm
ENVELOPE A4 SIZE ENVELOPE DL SIZE
Size : 323 mm X 230 mm Size : 220 mm X 160 mm
Paper Stock : Ivory Paper 130gsm Paper Stock : Ivory Paper 170gsm
Color : 2 Color (Pantone 485 C + Black) Color : 2 Color (Pantone 485 C + Black)
www.iffco.com

21. 195 mm
220 mm
324 mm
16pt P.O. Box 6906, Sharjah, UAE 14pt
Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188
9 mm
www.iffco.com
7 mm
372 mm
458 mm
12pt
ENVELOPE A3 SIZE
Size : 458 mm X 324 mm
Paper Stock : Ivory Paper 130gsm
Color : 2 Color (Pantone 485 C + Black)
www.iffco.com

22. 16 mm 16 mm 20 mm 20 mm
12.5 mm 22 mm
45 mm
46.5 mm
FAX
MEMO
To :
To : From :
From: Pages :
Company :
Date:
Fax : Date :
Re.: Phone : CC :
Subject :
Comments :
14 pt P.O. Box 6906, Sharjah, UAE 12 pt 14 pt P.O. Box 6906, Sharjah, UAE 12 pt
Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188
5 mm 5 mm
www.iffco.com www.iffco.com
5 mm 5 mm
177 mm 177 mm
MEMO FORM FAX SHEET
Size : 210 mm X 297 mm Size : 210 mm X 297 mm
Paper Stock : Ivory Paper130gsm Paper Stock : Ivory Paper130gsm
Color : 2 Color (Pantone 485 C + Black) Color : Black
www.iffco.com

23. NOTE PAD: IFFCO CORPORATE
30 mm
45 mm
8 mm
5 mm www.iffco.com
166 mm
5 mm www.iffco.com
166 mm
NOTEPAD
Size : 148 mm X 210 mm
Paper Stock : Ivory Paper 130gsm
Color : 2 Color (Pantone 485 C + Black)
www.iffco.com

24. THE ULTIMATE LUXURY SOAP
The Preferred P eople
Provider of I ntegrity
Essential and P.O. Box 6906, Sharjah, UAE
Value Added Foods E xcellence
Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188
for Everywhere C onsumer
& Everyday E ntrepreneur
www.iffco.com www.iffco.com
www.iffco.com www.iffco.com
efil ot sdnarb gnignirB
The Preferred P eople
Provider of I ntegrity
Essential and
Value Added Foods E xcellence
for Everywhere C onsumer
& Everyday E ntrepreneur
www.iffco.com
CD LABEL, STICKER AND COVER - CORPORATE
Paper Stock : Art Matte 250gsm
Color : 5 Color Process (CMYK+Pantone Color 485 C)
Finish : Matte Lamination
www.iffco.com

25. Embossing
THE ULTIMATE LUXURY SOAP
P.O. Box 6906, Sharjah, UAE
Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188
www.iffco.com www.iffco.com
www.iffco.com
The Preferred P eople
Provider of I ntegrity
Essential and
Value Added Foods E xcellence
for Everywhere C onsumer
& Everyday E ntrepreneur
www.iffco.com
FOLDER
Paper Stock : Art Matte 250gsm
Color : 5 Color Process (CMYK+Pantone Color 485 C)
Finish : Matte Lamination
www.iffco.com

26. Slide Title Page
Slide Inside Page
Title Goes Here 36 pt
Sub Title Goes Here 22 pt
Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc
dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est.
Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla.
Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. ultrices. lacs.
Aliquam erat volutpat. Proin sagittis ante eget est. Aliquam bibendum,
orci id sagittis tristique, pede est mattis nulla.
Image
www.iffco.com Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc
dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est.
Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla.
Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc
dictum ultrices. lacs. Aliquam erat volutpat. Eget est. Aliquam
bibendum, orci id sagittis tristique, pede est mattis nulla.
Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc
dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est.
Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla.
Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc
dictum ultrices. lacs. Aliquam erat volutpat. Eget est. Aliquam
bibendum, orci id sagittis tristique, pede est mattis nulla.
Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc
dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est.
Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla.
www.iffco.com
Slide Last Page
Thank You
ELECTRONIC MEDIA
POWERPOINT PRESENTATION
Sample template shows how to make an effective slide.
Gill Sans Family is used in the presentation. www.iffco.com
www.iffco.com

27. Lorem
Lorem ipusm dolor sit amet ipusm
www.iffco.com
dolor
sit amet
www.iffco.com
WEB BANNERS
These sample templates are made to show the usage of the brand in web banner formats.
Gill Sans Family is used in the all web related banners and collateral.
www.iffco.com

28. Waleed Abbas
Director
International Business Development
P.O. Box 6906, Sharjah, UAE
Tel. Dir + 971 (06) 5029079, Tel. Gen + 971 (06) 5029000
Mobile + 971 (50) 6540235, Fax + 971 (06) 5029329
e-mail: sgupta@iffco.com
______________________________________DISCLAIMER _____________________________________
This email and any files transmitted with it are confidential and contain privileged or copyright information. If you are not the intended
recipient you must not copy, distribute or use this email or the information contained in it for any purpose other than to notify us of the
receipt thereof. If you have received this message in error, please notify the sender immediately, and delete thisemail from your system.
Please note that e-mails are susceptible to change.The sender shall not be liable for the improper or incomplete transmission of the
information contained in this communication,nor for any delay in its receipt or damage to your system.The sender does not guarantee
that this material is free from viruses or any other defects although due care has been taken to minimise the risk.
www.iffco.com
E-MAIL SIGNATURE
www.iffco.com

29. 120 mm
120 mm
120 mm
40 mm 40 mm
IFFCO Staff 40 mm 40 mm
120 mm 120 mm
www.iffco.com www.iffco.com
Retail Sales / Customer Care Field
UNIFORMS
www.iffco.com

30. Joe Public
Customer Care
www.iffco.com
Waleed Abbas
Sales Executive
www.iffco.com
VISITOR
Waleed Abbas www.iffco.com
Technician
www.iffco.com
NAME TAGS
www.iffco.com

31. This Card is the property of IFFCO and should only
Name be used by the authorised
person if found return to the following address
Abdul Hameed Al Sunaid
Job Title
CEO
Department
Management
www.iffco.com www.iffco.com
Corporate Name Tag (Front) Corporate Name Tag (Back)
SWIPE ID CARDS
www.iffco.com

32. Chapter 3
2 D Application Guidelines
B. IFFCO Group Companies
www.iffco.com

33. 20 mm x 20 mm
x
15 mm
23 mm
9.5pt Waleed Abbas 7.5pt
4 mm Director
8.5pt International Business Development 7pt
P.O. Box 6906, Sharjah, UAE
Tel. Dir + 971 (06) 5 0 2 9 0 7 9
8.5pt Tel. Gen + 971 (06) 5 0 2 9 0 0 0
Mobile + 971 (50) 6 5 4 0 2 3 5 6.5pt
Fax + 971 (06) 5 0 2 9 3 2 9
e-mail: wabbas@iffco.com e-mail: wabbas@iffco.com
3 mm www.iffco.com AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE 3 mm
3 mm 7 cm 3 mm 60 mm
5 mm
BUSINESS CARDS (Group Companies)
We have devised a new specification of the IFFCO group companies card for
all aspects of print production based on the new look and personality of the brand.
All IFFCO Group Cards will be printed on both sides.
Size : 90 mm 50 mm
Paper Stock : Ivory Paper 250gsm
Color : 2 Color Pantone 485 C + Black)
Finish : Matte Laminated
www.iffco.com

34. 16 mm 16 mm
10pt P.O. Box 6906, Sharjah, UAE 12pt
Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188
5 mm 5 mm
AN IFFCO GROUP COMPANY www.iffco.com AN IFFCO GROUP COMPANY www.iffco.com
INVESTING IN THE FUTURE 5 mm INVESTING IN THE FUTURE 5 mm
155 mm 155 mm
5 mm 13 mm 5 mm
LETTERHEAD (Bi Lingual ) (A4) CONTINUATION SHEET
Size : 210 mm X 297 mm Size : 210 mm X 297 mm
Paper Stock : Ivory Paper 130gsm Paper Stock : Ivory Paper 130gsm
Color : 2 Color (Pantone 485 C + Black) Color : 2 Color (Pantone 485 C + Black)
www.iffco.com

35. www.iffco.com 7 mm
18.1 mm
www.iffco.com 7 mm
8 mm
323 mm
P.O. Box 6906, Sharjah, UAE 10pt
12 pt Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188
6 mm
10pt AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com 6 mm
58 mm 190 mm
9pt 12pt
9.5 mm
14 pt P.O. Box 6906, Sharjah, UAE 12 pt
Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188
7 mm
10pt AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com 5 mm
153.5 mm
10 pt 12 pt
230 mm
ENVELOPE (Bi Lingual ) A4 SIZE ENVELOPE DL SIZE
Size : 230 mm X 323 mm Size : 220 mm X 160 mm
Paper Stock : Ivory Paper 130gsm Paper Stock : Ivory Paper 170gsm
Color : 2 Color (Pantone 485 C + Black) Color : 2 Color (Pantone 485 C + Black)
www.iffco.com

36. 7 mm
273 mm
www.iffco.com
324 mm
16pt P.O. Box 6906, Sharjah, UAE 14pt
Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188
9 mm
AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com 7 mm
372 mm
ENVELOPE A3 SIZE
Size : 458 mm X 324 mm
Paper Stock : Ivory Paper 130gsm
Color : 2 Color (Pantone 485 C + Black)
www.iffco.com

37. 16 mm 16 mm 20 mm 20 mm
22 mm 22 mm
46.5 mm 45 mm
MEMO FAX
To :
From: To : From :
Date: Company : Pages :
Re.: Fax : Date :
Phone : CC :
Subject :
Comments :
14 pt P.O. Box 6906, Sharjah, UAE 12 pt 14 pt P.O. Box 6906, Sharjah, UAE 12 pt
Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188
5 mm 5 mm
AN IFFCO GROUP COMPANY www.iffco.com
INVESTING IN THE FUTURE 5 mm AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com 5 mm
151mm 151mm
10 pt 9 pt 12 pt 10 pt 9 pt 12 pt
MEMO FORM FAX SHEET
Size : 210 mm X 297 mm Size : 458 mm X 324 mm
Paper Stock : Ivory Paper 130gsm Paper Stock : Ivory Paper 130gsm
Color : 2 Color (Pantone 485 C + Black) Color : Black
www.iffco.com

38. 20 mm
45 mm
8 mm
5 mm AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com
10 pt 9 pt 150 mm 12 pt
5 mm AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com
10 pt 9 pt 12 pt
150 mm
NOTEPAD
Size : 148 mm X 210 mm
Paper Stock : Ivory Paper 130gsm
Color : 2 Color (Pantone 485 C + Black)
www.iffco.com

39. THE ULTIMATE LUXURY SOAP
The Preferred P eople
Provider of I ntegrity
Essential and
Value Added Foods E xcellence P.O. Box 6906, Sharjah, UAE
for Everywhere C onsumer Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188
& Everyday E ntrepreneur
AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY
INVESTING IN THE FUTURE www.iffco.com INVESTING IN THE FUTURE www.iffco.com
www.iffco.com
www.iffco.com
efil ot sdnarb gnignirB
The Preferred P eople
Provider of I ntegrity
Essential and
Value Added Foods E xcellence
for Everywhere C onsumer
& Everyday E ntrepreneur
AN IFFCO GROUP COMPANY
INVESTING IN THE FUTURE www.iffco.com
CD LABEL AND COVER - (Group Companies)
Paper Stock : Art Matte 250gsm
Color : 5 Color (CMYK+Pantone Color 485 C)
Finish : Matte Lamination
www.iffco.com

40. THE ULTIMATE LUXURY SOAP
P.O. Box 6906, Sharjah, UAE
Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188
AN IFFCO GROUP COMPANY www.iffco.com AN IFFCO GROUP COMPANY www.iffco.com
www.iffco.com
The Preferred P eople
Provider of I ntegrity
Essential and
Value Added Foods E xcellence
for Everywhere C onsumer
& Everyday E ntrepreneur
AN IFFCO GROUP COMPANY www.iffco.com
FOLDER - GROUP
Paper Stock : Art matte 250gsm
Color : 5 Color Process (CMYK+Pantone Color 485 C)
Finish : Matte Lamination
www.iffco.com

41. Slede Title Page
Slede Inside Page
Title Goes Here 36 pt
Sub Title Goes Here 22 pt
Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc
dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est.
Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla.
Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. ultrices. lacs.
Aliquam erat volutpat. Proin sagittis ante eget est. Aliquam bibendum,
orci id sagittis tristique, pede est mattis nulla.
Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc
Image dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est.
AN IFFCO GROUP COMPANY
Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla.
www.iffco.com
Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc
dictum ultrices. lacs. Aliquam erat volutpat. Eget est. Aliquam
bibendum, orci id sagittis tristique, pede est mattis nulla.
Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc
dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est.
Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla.
Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc
dictum ultrices. lacs. Aliquam erat volutpat. Eget est. Aliquam
bibendum, orci id sagittis tristique, pede est mattis nulla.
Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc
dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est.
Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla.
AN IFFCO GROUP COMPANY www.iffco.com
Slide Last Page
Thank You
ELECTRONIC MEDIA
POWERPOINT PRESENTATION
Sample template shows how to make an effective slide.
Gill Sans is the font used in a presentation. AN IFFCO GROUP COMPANY www.iffco.com
www.iffco.com

42. Waleed Abbas
Director
International Business Development
P.O. Box 6906, Sharjah, UAE
Tel. Dir + 971 (06) 5029079, Tel. Gen + 971 (06) 5029000
Mobile + 971 (50) 6540235, Fax + 971 (06) 5029329
e-mail: sgupta@iffco.com
______________________________________DISCLAIMER _____________________________________
This email and any files transmitted with it are confidential and contain privileged or copyright information. If you are not the intended
recipient you must not copy, distribute or use this email or the information contained in it for any purpose other than to notify us of the
receipt thereof. If you have received this message in error, please notify the sender immediately, and delete thisemail from your system.
Please note that e-mails are susceptible to change.The sender shall not be liable for the improper or incomplete transmission of the
information contained in this communication,nor for any delay in its receipt or damage to your system.The sender does not guarantee
that this material is free from viruses or any other defects although due care has been taken to minimise the risk.
AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com
E-MAIL SIGNATURE
www.iffco.com

43. 130 mm
130 mm
130 mm
90 mm
40 mm 40 mm
IFFCO Staff 40 mm 40 mm
90 mm
90 mm
AN IFFCO GROUP COMPANY
120 mm 120 mm
280 mm
www.iffco.com www.iffco.com
Retail Sales / Customer Care Field
120 mm
www.iffco.com
UNIFORMS
www.iffco.com

44. AN IFFCO GROUP COMPANY
Waleed Abbas
Customer Care
www.iffco.com
AN IFFCO GROUP COMPANY
AN IFFCO GROUP COMPANY
Waleed Abbas
Sales Executive
www.iffco.com
AN IFFCO GROUP COMPANY
VISITOR
www.iffco.com
Waleed Abbas
Technician
www.iffco.com
NAME TAGS
www.iffco.com

45. This Card is the property of IFFCO and should only
Name be used by the authorised
person if found return to the following address
Absul Hameed AL Sunaid
Job Title
CEO
Department
Management
AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY
www.iffco.com www.iffco.com
Group Name Tag (Front) Group Name Tag (Back)
EMPLOYEE SWIPE IDS
www.iffco.com

46. Chapter 4
Promotional Merchandise
A. IFFCO Corporate Office
www.iffco.com

47. 130 mm
120 mm
www.iffco.com
80 mm
PROMOTIONAL MERCHANDISE
CAPS
www.iffco.com

48. www.iffco.com 40pt
40pt www.iffco.com 200 mm
100 mm
200 mm
120 mm
www.iffco.com 25pt 40pt www.iffco.com
T-SHIRT GIVE AWAY
www.iffco.com

49. GIFT WRAPPER
www.iffco.com

50. 18pt www.iffco.com
www.iffco.com
60 mm
MUGS
www.iffco.com

51. 60 mm
60 mm
PENS
www.iffco.com

52. www.iffco.com www.iffco.com
www.iffco.com
Plastic Bag Paper Bag
SHOPPING BAGS - PAPER
www.iffco.com

53. Chapter 5
Promotional Merchandise
B. IFFCO Group Companies
www.iffco.com

54. AN IF
FCO G
ROUP
COMPA
NY
AN IFFCO GROUP COMPANY
90 mm
www.iffco.com
80 mm
PROMOTIONAL MERCHANDISE
CAPS
www.iffco.com

55. AN IFFCO GROUP COMPANY
www.iffco.com 40pt
www.iffco.com 40pt
80 mm 200 mm
120 mm 200 mm
www.iffco.com 40pt
www.iffco.com 20pt
T-SHIRT GIVE AWAY
www.iffco.com

56. AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY
AN IFFCO GROUP COMPANY
AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY
AN IFFCO GROUP COMPANY
AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY
AN IFFCO GROUP COMPANY
AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY
AN IFFCO GROUP COMPANY
AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY
AN IFFCO GROUP COMPANY
AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY
AN IFFCO GROUP COMPANY
GIFT WRAPPER
www.iffco.com

57. AN IFFCO GROUP COMPANY
www.iffco.c
www.iffco.comom 18pt wwww.iffco.com
ww.iffco.com 18pt
90 mm
90 mm
MUGS
www.iffco.com

58. AN IF
FCO
GROU
P COMP
ANY
80 mm
AN IF
FCO
GROU
P COMP
ANY
80 mm
PENS
www.iffco.com

59. Plastic Bag
AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY
www.iffco.com www.iffco.com
www.iffco.com www.iffco.com
GROUP COMPANY
Paper Bag
AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY
www.iffco.com www.iffco.com
SHOPPING BAGS - PAPER
www.iffco.com

60. Chapter 6
Signages and 3 D Applications
A. IFFCO Corporate Office
www.iffco.com

61. WALL SIGN
The relived version of this is placed on the walls and is lit by
spotlights from up downwards.
The Fabricator must observe minimum clear space between the
letters and the Chevron, as pecified the space between the
Chevron and the last typeform must be 25% of the height of the
Chevron. This must be maintained and observed for both
English and Arabic forms.
www.iffco.com

62. ADMINISTRATION
www.iffco.com
CORPORATE OFFICE SIGNAGE
The relived version of the diagram is placed above every main
entrance of the group offices. Preferable material is Panaflex and must be used whenever possible.
www.iffco.com

63. www.iffco.com
CORPORATE CAR BRANDING
www.iffco.com

64. Chapter 7
Signages and 3 D Applications
B. IFFCO Group Companies
www.iffco.com