It can be an exciting thing, starting your own business. But like many others who have begun their own startup companies, it soon becomes apparent how daunting it can be to make the company a success, or even just to keep it going. For those that do have startup companies, it can be a tricky thing to market the business and make it grow. That can be said of any new business, but particularly of small startup businesses. To help, here are a few top tips in digital marketing to help you to grow your startup.

1. HOW START-UP’S CAN GROW ONLINE
DIGITAL MARKETING SOLUTIONS FOR START-UPS

2.  Digital Marketing Challenges for Start-ups
 Digital Skills Gap For Start-up Businesses
 Digital Marketing Solutions For Start-up’s Businesses
 Digital Marketing Approach
 Digital Marketing Benefits
 Market Price Analysis
 Out Of Scope
Table of contents
Index

3. DIGITAL MARKETING CHALLENGES FOR START-UP’S
 Not having enough user Awareness to generate adequate online searches (impacts both SEO and SEM)
 Having TOO much user awareness of your category (makes it hard Compete spending-wise)
 Not having Enough Time /runway to test digital strategies that might take months/years to play out
(social, content marketing, etc.)
 Not having Enough Capital to test digital channels at scale (display, mobile, native, SEM, paid social, etc.)
 Producing enough Quality Content and Integrating those across Channels
Digital marketing can be a great friend to cash-strapped start-ups, but for it to work companies will need a clear focus on their
audience and goal.

4. DIGITAL SKILLS GAP FOR START-
UP BUSINESSES
Source: BamGoogled: Digital skills among newly
registered businesses,
90% 5% 49%90%
Over 90% do not
have any budget
allocated for SEO
or Social Media
Marketing
More than 90%
do not know
what SEO
professionals do
Less than 5% had
an
understanding of
any ranking
factors other
than keywords.
49% of start-ups
are willing to pay
someone to
setup social
media accounts
for them
71% 55%
71% of start-ups
are prepared to
copy content
directly from
their
competitor’s
websites
55% of start-ups
are willing to pay
to have website
content written
for them

5. DIGITAL MARKETING SOLUTIONS FOR START-
UP’S
SOLUTIONS
Email MarketingPay Per Click Marketing
Display Advertising
Online Reputation Management
Social MediaMarketing
Search EngineOptimization
.
The customer-acquisition costs of social media
marketing is much less than traditional outbound
methods, such as cold calling, print, radio, and television
commercials. According to Hubspot
The Results are Low Cost (In Comparison to PPC) O When you
are listed at the top, you don't need to pay per click or allocate
a budget for advertising, one of the main benefits of SEO is
that it is the gift that keeps on giving.
Pay per click advertising results are immediate and
deliver highly targeted, motivated traffic. ...
Measurable ROI – This is one of the major advantages
of pay per click advertising.
A comprehensive online reputation management (ORM)
strategy not only highlights the strengths of a business,
but also effectively counters any negative propaganda by
its competitors.
One of the most obvious benefits of email marketing is its
lower cost. Email marketing is one of the only channels
that consumers ask to receive. Segmentation. Calls to
action. Easy to create. Easy to track. Easy to share. Global.
Display advertising provides many benefits that other
marketing channels do not, such as faster brand
building, effective targeting and real time conversion
measuring

6. APPROACH IN DIGITAL MARKETING
Create Content, Select Platforms
SEO, Social Media, Content
Marketing
Website, Blogs,
Landing Pages
Call to
Actions
Plan
Reach
Act
Convert
Results
Leads

7. HOW DIGITAL MARKETING WILL
ADD VALUE
Together, all of these aspects of digital marketing have the potential to
add up to more sales.
Benefits
Increase in
reach
Cost-
Effectiveness
Brand
Development
Increase in
engagement
 Global reach - a website will allows you to find
new markets and trade globally for only a small
investment.
 Lower cost - a properly planned and effectively
targeted digital marketing campaign can reach the
right customers at a much lower cost than
traditional marketing methods.
 Openness - by getting involved with social media
and managing it carefully, you can build customer
loyalty and create a reputation for being easy to
engage with
 Trackable, measurable results - measuring your
online marketing with web analytics and other
online metric tools makes it easier to establish how
effective your campaign has been.

8. How much does Digital Marketing Solution cost? How much should Start-ups be
expecting to pay for DM Solution?
I did a little bit of research across a number of companies
offering SEO services and found that the pricing varied
enormously.

9. Note: Search engine optimization or SEO is an ongoing process.
It’s not a one-time event. It’s a process because the market, the
competition, and the companies that set the rules – search engines
– are constantly changing and evolving.
Matt Cutts, Google’s official “search” spokesperson, has stated
“… we tend to make a change to our core search algorithms at
least once a day… 350 to 400 times a year”. Moz, a respected
search engine optimization tool maker and thought leader,
believes Google changes its search algorithm 500-600 times a
year. Whether it’s 350 or 600.
Google changes its algorithm daily because people are always
going to try to game the system, and because they’re a publicly
traded company. Google pays an army of engineers to
continuously fine tune their ranking algorithms. It’s in their best
interest to ensure customers continue to get the best results
possible, shareholders earn a good return on investment, and
employees are challenged and proud of their accomplishments.
“SEO is a process because what works today, won’t necessarily
work tomorrow.”
IMP NOTE
Matthew "Matt" Cutts - American software engineer. He is
the former head of the web spam team at Google

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