Using research conducted by Content Marketing Institute and MarketingProfs, we consolidated some of their awesome B2B content marketing statistics and charts into one slideshow! Take a look at how B2B content marketing has changed over the past few years. What do you think is next in content marketing?

1. Content Marketing: Then & Now
2010 – 2012
Data and research taken from:
B2B Content Marketing: 2010 Benchmarks, Budgets & Trends
B2B Content Marketing: 2012 Benchmarks, Budgets & Trends
Content Marketing Institute, MarketingProfs

2. Content
Marketing
Usage

3. 2010
2010 Top 6 Contenders
1. Social Media
2. Article Posting
3. In-Person Events
4. eNewsletters
5. Case Studies
6. Blogs

4. 2012
2012 Top 6 Contenders
1. Articles
2. Social Media
3. Blogs
4. eNewsletters
5. Case Studies
6. In-Person Events

5. 2010 - 2011
27%
Increase
19%
Increase
27%
Increase

6. Content
Marketing
Spending

7. 2010 2012

8. Content
Marketing
Challenges

9. 2010

10. 2012

11. What’s next in
content marketing?
B2B Content Marketing: 2010 Benchmarks, Budgets & Trends
http://www.contentmarketinginstitute.com/wp-content/uploads/2010/09/B2B_Trends_2010.pdf
B2B Content Marketing: 2012 Benchmarks, Budgets & Trends
http://www.contentmarketinginstitute.com/wp-content/uploads/2011/12/B2B_Content_Marketing_2012.pdf
Content Marketing Institute, MarketingProfs