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Building “sexy” real-time analytics systems
AdGear is full-stack ad platform for publishers and advertisers, with advanced
analytics, attribution measurement, ad serving, and real-time bidding technology.
Real-time bidding (RTB)
Real-time reporting... why?

•
•
•

help clients to make informed decisions	


•
•

should I increase the bid price?	

should I bid on exchange X?	


inventory control (brand safety)	

debugging (bots detection, creatives audits)
“Sexy” real-time analytics systems
“Sexy”?

•
•

elegant backend	

beautiful user interface
Architecture #1	

(3 years ago)

•
•
•

ssh	

node.js	

socket.io
Problems

•
•
•
•
•

no SMP support	


•
•

each process needs to be monitored	

requires load-balancing (nginx)	


duplicated state (per process)	

duplicated work (de-serialization)	

bad error handling (event loop explodes)	

callbacks...
* promise construct
Architecture #2	

(1.5 years ago)

•
•
•
•

ssh_channel *	

gproc (pub sub)	

ETS counters	

bullet (cowboy)

* https://gist.github.com/lpgauth/6529807
Architecture #2
1. receive buffered events, split
and de-serialize	

2. each event is sent to a
collector process (3) using
gproc (pubsub) for filtering	

3. collector (gen_server)
aggregates message using ETS
counters and flush every
second	

4. bullet handler serializes the
aggregates (tab2list to json)
Problems

•

ssh_channel process and collector process are
bottlenecks	


•

number of messages increases with the number of
clients	


•
•

requires lots of bandwidth for large streams	

limited filtering (match specs)
Improvements...
(6 months ago)

•
•

optimize collector’s msg loop (gen_server to proc_lib)	

use ssh compression	


•
•

added support for openssh zlib compression *	

R16B02

* https://github.com/lpgauth/otp/tree/openssh_zlib
This worked for a while...
“Hey man, it would be very cool if you could show in
real-time the number of bid requests per domain for
Friday’s demo... Can you do it?” - boss
Sure.
What did I just agree too...

•
•

I only have 3 days to build this...	

bid requests stream is too large to aggregate in a
central location (1+ Gbit/s - 80K+/s)
Strategy for demo
1. move aggregation upstream	

2. use ETS match select to find table ids (filtering)	

3. increment counters in process (no message!)	

4. periodically flush aggregates via message to
collector node	

5. collector node increments local counters and
periodically flush aggregates to bullet handler
Success!
Introducing swirl!	


“lightweight distributed stream processor”
Swirl components

•
•

“dynamic” streams (swirl_stream)	


•
•

powerful filtering language (swirl_ql)	


simple behavior that implements a map-reduce like
interface (swirl_flow)	

process registry (swirl_tracker)
Streams
Flows

* application:start(swirl).
swirl_flow behavior
Mapper Node
1. process “emits” event	

2. lookup in ETS if there’s a
flow that matches the
stream name and filter	

3. if there’s a match, call
flow_mod:map/4	

4. if map returns counters,
increment in ETS	

5. swirl_mapper periodically
flush aggregates to
reducer node
Reducer Node

1. swirl_tracker receives
mapper aggregates and
forwards it to reducer	

2. reducer increments
counters in ets	

3. reducer flushes counters
to flow_mod:reduce/4
Swirl-ql

•
•

sql where clause like syntax	

supported operators:	


•
•
•
•

AND / OR	

<, <=, =, >, <>	

IN (x, y) / NOT IN (x, y, z)	

IS NULL / IS NOT NULL (undefined)

* https://github.com/lpgauth/swirl-ql
Swirl-ql

•

examples:	


•
•
•

“event IN (‘impression’, ‘click’)”!
“buyer_id IS NOT NULL AND buyer_id <> 3”!
“event = ‘impressions’ AND (buyer_id IN (3, 5) OR
buyer_id IS NULL)
Swirl-ql

•
•
•
•

leex / yecc for parsing (use lex / yacc doc)	

pattern match ftw!	

use hipe (~200% speed gain in micro benchmarks)	


•

0.286 vs 0.097 microseconds *	


experimenting with dynamic compilation

* http://theory.stanford.edu/~sergei/papers/sigmod10-index.pdf
Swirl limitations

•
•

best-effort (hard problem!)	


•
•

netsplits	

crash	


in-memory only
Todo

•
•
•
•

node discovery	

code distribution	

resource limitation	

better documentation!
Architecture #3	

(now!)

•
•

swirl	

bullet (cowboy)
Demo!

* https://github.com/lpgauth/swirl-demo
Thank You!

pssst: we’re hiring!

twitter: lpgauth	

github: lpgauth

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