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PART 2 The integration of IT into daily hotel operations: Using technology as one aspect of managing staff Lukas Ritzel Prasena
Sample of Scale
Position Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Position Requirements Step 2
Sample of Position Profile
Competency Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competency Evaluation Step 3
Sample of Person Evaluation Questionnaire
Competency Evaluation Approach ,[object Object],360° means that the viewpoint of people all around the person (above, below, sideways) as well as the person’s own are considered
Sample of Person Profile
Gap Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gap Analysis Step 4
Sample of Gap Analysis
Organization-Wide Gap Analysis
System’s Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample of Promotion Planning Process
From people back to the Web: or how to promote your website .. And therefore your hotel
The Internet and Travel Consumer Perceptions   Direct vs. Indirect Online Distribution
Corporate Site vs Portal
Indirect Online Distribution
Get your Hotel listed – step 1
Work on better deals - Step 2 ,[object Object],[object Object],[object Object],[object Object]
Get your metatags right!
How are YOU doing?
Behavioral Marketing:
Use the WWW to do better marketing What can the web tell you about the needs of your (potential) clients
Digital Footprints ,[object Object]
 
Long Tail Concentrate on niche markets
Long Tail
New markets BUT as well new competitors
Web3.0? Future websites will become 3D rooms to visit
 
 
The Otto 3D experience ,[object Object]
 
 
 
 
 
 
Tips to do be better LEADERS through ICT and the Web
Best ICT practices for successful hoteliers
Invest in Webmarketing ,[object Object],[object Object],[object Object],[object Object]
Free Internet access ,[object Object],[object Object],[object Object],[object Object]
Watch new Web2 trends
Follow digital footprints ,[object Object],[object Object],[object Object],[object Object],[object Object]
www.trendblend.co.uk www.wired.com www.hotelchatter.com
 

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Intergration Of Ict for Hotels and tourismPart 2