2. Innovation Methodology: Technology Scouting
Technology Sourcing includes the identification of technology developments and the facilitation of the
sourcing of technology.
Provisioning of Technology
Intelligence to facilitate the
Technology Management
Identification, assessment and
usage of information on Acquisition, development,
technological developments storage, usage and selling of
technological knowledge
Technology Technology
Intelligence Management
Scouts identify and assess
new technologies Technology Scouts facilitate the
sourcing of technology
Scouting
Building and using a
network of experts for
competitive advantage
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3. Innovation Methodology: Technology Scouting
Technology Scouting Process consists of five Technology Intelligence steps plus the step of Technology
Sourcing.
Usage of
Selection of information
Filtering,
information and sourcing
Definition of Collection of analyzing, Evaluation
sources and of
search areas Data interpreting and decision
methods to technologies
of data making
employ Collection of
data
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4. Innovation Methodology: Technology Scouting
Technology Sourcing supports the external sourcing of technology and the product
specification and development.
Innovation Management
Fuzzy-front-end of Product specification Prototype validation and
Market Launch
Innovation and development testing
Technology Management
Storage, Internal
External Technology generation and usage Technology selling or
Sourcing of technological licensing
knowledge
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5. Innovation Methodology: Technology Scouting
Framework for Empirical Research: PLS –path analysis will be used to analyze the success factors of
technology scouting and how to organize it best.
Factors Management Scouting
Factors
Areas Success
Defined Process
Functional interweavement
Organizational
Formalized connection to R&D Input for R&D projects
Characteristics
Formulized connection to Triggering of new R&D
Marketing projects
Methodological interweavement Stimulation of Triggering of new
Innovation business field
Boundary spanner capabilities
Network Size Characteristics of
Technological competence the Scouts
Internal Network Facilitation of Help in assessment of
Technology
technology
Scouting
Incentive System Contact to relevant sources
IT-Support Tools Sourcing needs identified
Management of
Balanced scout portfolio Support in acquisition of
Scouting Network
technology
Role Differentiation
Successful acquisition
of technology
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6. Innovation Methodology: Technology Scouting
Project Planning: PLS-path analysis and in-depth case studies will be used to study organization and
success factors of technology scouting.
Model Quantitative Model
Qualitative Writing of
Interviews/Case Valuation
Interviews Building Dissertation
Studies
In depth Modeling a Build on the Based on the The dissertation
interviews with framework for Hypothesis of the qualitative will discuss
10 multinational research on framework – 50 data, partial technology
companies success factors qualitative least-square scouting as of a
of technology Interviews are path analysis is method of
scouting conducted. used to technology
validate the intelligence and
In depth case hypothesis technology
studies will be management
conducted for six The case
companies. studies are
analyzed to
gain
knowledge of
best practices
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7. Innovation Methodology: Technology Scouting
Motivation and Research Question: Further research on Technology Scouting is needed to identify success
factors and to give recommendation on how to organize it.
Increase in technology complexity
Globalization of R&D
Motivation Shorter product life cycles
Increasing volatility of markets
No sufficient research on ….
…success factors and
Research …organization of technology scouting and
Gap ...interaction with other function of the organization
What are the aims of Technology Scouting?
What are important success factors of Technology Scouting?
Research How should Technology Scouting be interweaved within the
Questions company?
What organizational forms of Technology Scouting have proven
to be effective?
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