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Technology Scouting Overview
Innovation Methodology: Technology Scouting
 Technology Sourcing includes the identification of technology developments and the facilitation of the
 sourcing of technology.
                                        Provisioning of Technology
                                        Intelligence to facilitate the
                                         Technology Management
     Identification, assessment and
        usage of information on                                              Acquisition, development,
      technological developments                                            storage, usage and selling of
                                                                              technological knowledge
                               Technology                      Technology
                               Intelligence                    Management



      Scouts identify and assess
         new technologies                   Technology                         Scouts facilitate the
                                                                             sourcing of technology
                                             Scouting

                                              Building and using a
                                             network of experts for
                                             competitive advantage



                                                                                                            2
Innovation Methodology: Technology Scouting

Technology Scouting Process consists of five Technology Intelligence steps plus the step of Technology
Sourcing.




                                                                                             Usage of
                              Selection of                                                 information
                                                               Filtering,
                              information                                                  and sourcing
              Definition of                  Collection of    analyzing,     Evaluation
                              sources and                                                       of
              search areas                       Data        interpreting   and decision
                              methods to                                                   technologies
                                                                of data       making
                                employ                                                     Collection of
                                                                                               data




                                                                                                           3
Innovation Methodology: Technology Scouting

Technology Sourcing supports the external sourcing of technology and the product
specification and development.


 Innovation Management

  Fuzzy-front-end of         Product specification     Prototype validation and
                                                                                         Market Launch
   Innovation                  and development                 testing




 Technology Management

                                               Storage, Internal
               External Technology           generation and usage          Technology selling or
                    Sourcing                   of technological                 licensing
                                               knowledge




                                                                                                         4
Innovation Methodology: Technology Scouting

Framework for Empirical Research: PLS –path analysis will be used to analyze the success factors of
technology scouting and how to organize it best.


              Factors                 Management              Scouting
                                                                                          Factors
                                        Areas                 Success

     Defined Process
     Functional interweavement
                                       Organizational
     Formalized connection to R&D                                                  Input for R&D projects
                                       Characteristics
     Formulized connection to                                                      Triggering of new R&D
      Marketing                                                                      projects
     Methodological interweavement                            Stimulation of       Triggering of new
                                                                Innovation           business field
     Boundary spanner capabilities
     Network Size                    Characteristics of
     Technological competence           the Scouts
     Internal Network                                        Facilitation of       Help in assessment of
                                                               Technology
                                                                                     technology
                                                                Scouting
     Incentive System                                                              Contact to relevant sources
     IT-Support Tools                                                              Sourcing needs identified
                                       Management of
     Balanced scout portfolio                                                      Support in acquisition of
                                      Scouting Network
                                                                                     technology
     Role Differentiation
                                                                                    Successful acquisition
                                                                                      of technology




                                                                                                               5
Innovation Methodology: Technology Scouting

 Project Planning: PLS-path analysis and in-depth case studies will be used to study organization and
                              success factors of technology scouting.


                          Model              Quantitative             Model
    Qualitative                                                                        Writing of
                                           Interviews/Case           Valuation
    Interviews           Building                                                      Dissertation
                                                Studies



 In depth            Modeling a          Build on the             Based on the       The dissertation
 interviews with     framework for       Hypothesis of the        qualitative        will discuss
 10 multinational    research on         framework – 50           data, partial      technology
 companies           success factors     qualitative              least-square       scouting as of a
                     of technology       Interviews are           path analysis is   method of
                     scouting            conducted.               used to            technology
                                                                  validate the       intelligence and
                                         In depth case            hypothesis         technology
                                         studies will be                             management
                                         conducted for six        The case
                                         companies.               studies are
                                                                  analyzed to
                                                                  gain
                                                                  knowledge of
                                                                  best practices



                                                                                                        6
Innovation Methodology: Technology Scouting

Motivation and Research Question: Further research on Technology Scouting is needed to identify success
                      factors and to give recommendation on how to organize it.


                                           Increase in technology complexity
                                           Globalization of R&D
         Motivation                        Shorter product life cycles
                                           Increasing volatility of markets

                                        No sufficient research on ….
                                                  …success factors and
          Research                                …organization of technology scouting and
            Gap                                   ...interaction with other function of the organization


                                            What are the aims of Technology Scouting?
                                            What are important success factors of Technology Scouting?
         Research                           How should Technology Scouting be interweaved within the
         Questions                          company?
                                            What organizational forms of Technology Scouting have proven
                                            to be effective?


                                                                                                           7
www.harrisonhayes.com



Phone: 704.972.2412
Email: plewis@harrisonhayes.com




                                  8

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Technology Scouting Overview

  • 2. Innovation Methodology: Technology Scouting Technology Sourcing includes the identification of technology developments and the facilitation of the sourcing of technology. Provisioning of Technology Intelligence to facilitate the Technology Management Identification, assessment and usage of information on Acquisition, development, technological developments storage, usage and selling of technological knowledge Technology Technology Intelligence Management Scouts identify and assess new technologies Technology Scouts facilitate the sourcing of technology Scouting Building and using a network of experts for competitive advantage 2
  • 3. Innovation Methodology: Technology Scouting Technology Scouting Process consists of five Technology Intelligence steps plus the step of Technology Sourcing. Usage of Selection of information Filtering, information and sourcing Definition of Collection of analyzing, Evaluation sources and of search areas Data interpreting and decision methods to technologies of data making employ Collection of data 3
  • 4. Innovation Methodology: Technology Scouting Technology Sourcing supports the external sourcing of technology and the product specification and development. Innovation Management Fuzzy-front-end of Product specification Prototype validation and Market Launch Innovation and development testing Technology Management Storage, Internal External Technology generation and usage Technology selling or Sourcing of technological licensing knowledge 4
  • 5. Innovation Methodology: Technology Scouting Framework for Empirical Research: PLS –path analysis will be used to analyze the success factors of technology scouting and how to organize it best. Factors Management Scouting Factors Areas Success  Defined Process  Functional interweavement Organizational  Formalized connection to R&D  Input for R&D projects Characteristics  Formulized connection to  Triggering of new R&D Marketing projects  Methodological interweavement Stimulation of  Triggering of new Innovation business field  Boundary spanner capabilities  Network Size Characteristics of  Technological competence the Scouts  Internal Network Facilitation of  Help in assessment of Technology technology Scouting  Incentive System  Contact to relevant sources  IT-Support Tools  Sourcing needs identified Management of  Balanced scout portfolio  Support in acquisition of Scouting Network technology  Role Differentiation  Successful acquisition of technology 5
  • 6. Innovation Methodology: Technology Scouting Project Planning: PLS-path analysis and in-depth case studies will be used to study organization and success factors of technology scouting. Model Quantitative Model Qualitative Writing of Interviews/Case Valuation Interviews Building Dissertation Studies In depth Modeling a Build on the Based on the The dissertation interviews with framework for Hypothesis of the qualitative will discuss 10 multinational research on framework – 50 data, partial technology companies success factors qualitative least-square scouting as of a of technology Interviews are path analysis is method of scouting conducted. used to technology validate the intelligence and In depth case hypothesis technology studies will be management conducted for six The case companies. studies are analyzed to gain knowledge of best practices 6
  • 7. Innovation Methodology: Technology Scouting Motivation and Research Question: Further research on Technology Scouting is needed to identify success factors and to give recommendation on how to organize it. Increase in technology complexity Globalization of R&D Motivation Shorter product life cycles Increasing volatility of markets No sufficient research on …. …success factors and Research …organization of technology scouting and Gap ...interaction with other function of the organization What are the aims of Technology Scouting? What are important success factors of Technology Scouting? Research How should Technology Scouting be interweaved within the Questions company? What organizational forms of Technology Scouting have proven to be effective? 7