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Pulsar Vs Activa
Submitted By-
Lovekshitij Suryavanshi
Sub:Marketing Management
Q. You are a young sales person running 100kms
daily on 2 wheeler for visiting your customer for
sale. A young man and young woman have to
choose between Pulsar 150 and Honda Activa.
From the given parameters CDV, TCB and TCC for
pulsar 150 and activa for young man and young
woman(for both vehicle).
Find out who will buy which vehicle by giving
respective points across each parameter.
A Normal Man Pulsar 180 Activa
Price 8 6
Km run per day 7 6
Expected life of machine
8 7
Resale Value 7 5
Fuel Economy 7 5
Petrol Price (Include Lubricant)
7 7
Max Speed
8 6
Acceleration 9 6
Time Cost 8 5
Image Benefit 9 6
Psychic Cost
9 5
Maintainance Cost (5 Year)
8 6
A Normal Woman Pulsar 180 Activa
Price 8 6
Km run per day 4 8
Expected life of machine
8 7
Resale Value 7 5
Fuel Economy
5 7
Petrol Price (Include Lubricant)
7 7
Max Speed 4 7
Acceleration 5 6
Time Cost 3 8
Image Benefit 1 9
Psychic Cost
1 9
Maintainance Cost (5 Year)
5 6

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Pulsar vs activa

  • 1. Pulsar Vs Activa Submitted By- Lovekshitij Suryavanshi Sub:Marketing Management
  • 2. Q. You are a young sales person running 100kms daily on 2 wheeler for visiting your customer for sale. A young man and young woman have to choose between Pulsar 150 and Honda Activa. From the given parameters CDV, TCB and TCC for pulsar 150 and activa for young man and young woman(for both vehicle). Find out who will buy which vehicle by giving respective points across each parameter.
  • 3. A Normal Man Pulsar 180 Activa Price 8 6 Km run per day 7 6 Expected life of machine 8 7 Resale Value 7 5 Fuel Economy 7 5 Petrol Price (Include Lubricant) 7 7 Max Speed 8 6 Acceleration 9 6 Time Cost 8 5 Image Benefit 9 6 Psychic Cost 9 5 Maintainance Cost (5 Year) 8 6
  • 4. A Normal Woman Pulsar 180 Activa Price 8 6 Km run per day 4 8 Expected life of machine 8 7 Resale Value 7 5 Fuel Economy 5 7 Petrol Price (Include Lubricant) 7 7 Max Speed 4 7 Acceleration 5 6 Time Cost 3 8 Image Benefit 1 9 Psychic Cost 1 9 Maintainance Cost (5 Year) 5 6