Nu exista platforma de comert electronic perfecta. Dar exista una potrivita pentru fiecare comerciant online, viitor comerciant online. Haideti sa aflam impreuna intrebarile necesare pentru descoperirea platformei de comert electronic sexy - Prezentare sustinuta la Iasi e-Commerce 2018, 27 martie 2018 - Camera de Comert Iasi, organizator MB Event.

1. Platforma de Comerț Electronic Perfectă

2. În căutarea Platformei de Comerț Electronic Sexy
Liviu TALOI, liviu.taloi@ECOMpedia.ro, Iasi, 27 martie 2018

3. În 1994-1995 am descoperit Internet-ul...

4. În 2001-2002 am făcut prima mea evaluare pe usability...

5. În 2004-2006 m-am alăturat acestei minunate echipe...

6. Începând cu 2005 am consiliat peste 100 magazine online...

7. 2012 ECOMpedia – portal despre e-commerce & marketing digital

9. Voi la ce v-ati uitat cand ati ales platforma de
comert electronic?
Sondaj adhoc pe grupul de FB “Comert Electronic”

10. Confidential and Proprietary

11. Benchmark 1 – Costul unei Platforme
Sondaj in randul comunitatii ECOMpedia – Comert Electronic
aproximativ 130 respondenti
ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html

12. Confidential and Proprietary
Care a fost costul programarii in primele 12 luni de zile?
ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html

13. Confidential and Proprietary
Care a fost costul programarii in primele 12 luni de zile?
ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html

14. Confidential and Proprietary
Care a fost costul programarii in primele 12 luni de zile?
ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html

15. Confidential and Proprietary
Bebelusi, Copii, Jucarii
ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html

16. Confidential and Proprietary
Casa, Gradina si Unelte
ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html

17. Confidential and Proprietary
IT&C, Electronice, Electrocasnice
ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html

18. Benchmark 2 – Ce Platorme Folositi?
Sondaj in randul comunitatii ECOMpedia – Comert Electronic
aproximativ 250 respondenti
ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html

19. Confidential and Proprietary
Ce Platforme de Comert Electronic ati folosit? Folositi?
ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html

20. Confidential and Proprietary
Ce Platforme de Comert Electronic ati folosit? Folositi?
ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html

21. Confidential and Proprietary
Ce Platforme de Comert Electronic ati folosit? Folositi?
ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html

22. Confidential and Proprietary
WooCommerce + WordPress
ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html

23. Confidential and Proprietary
PrestaShop
ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html

24. Confidential and Proprietary
Magento
ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html

25. Cum Alegem o Platforma de Comert Electronic?
Ce intrebari ne punem?

26. Confidential and Proprietary

27. Confidential and Proprietary
Discutii libere pe marginea intrebarilor
Natura produselor vandute
• Tangibile / Intangibile (digitale)
• Cu variatii/optiuni (marime, culoare) / fara variatii
• Vanzare recurenta / one time only
Numarul produselor afisate
• 1-5 produse
• 100 – 1000 de produse
• +100.000 de produse
Produse?

28. Confidential and Proprietary
Discutii libere pe marginea intrebarilor
Unde se tine gestiunea stocului si/sau preturile?
• In platforma (multi-furnizor vs 1-furnizor)?
• In ERP?
Rotatia produselor
• Cate produse noi intra in oferta lunar?
• Cate produse pot sa documentez pe zi?
• In cate “click-uri” pot sa schimb pretul la..
Pretul, Stocul?

29. Confidential and Proprietary
Discutii libere pe marginea intrebarilor
Unde se tine gestiunea clientilor /comenzilor?
• In platforma?
• In CRM?
• Black Friday? 1000/5000/10.000 cmzi/zi?
Unde se stabilesc promotiile?
• In platforma de ecommerce
• In ERP (reguli si politici de discount)
Procesarea Comenzilor, Promotiilor?

30. Confidential and Proprietary
Discutii libere pe marginea intrebarilor
Cati oameni vor lucra in magazinul online?
• Sot + Sotie?
• 3-5 oameni? 6-12 oameni?
• 40 - 100, organizati in departamente?
Vrei doar sa incerci modelul de business?
Vrei doar sa probezi “vandabilitatea” unei game de produse noi?
• SAAS? MarketPlace?
Multi-store, multi-currency, multi-language?
• TVA international?
• Traduceri si localizare?
Oameni, Model Business, Global?

31. Confidential and Proprietary
Discutii libere pe marginea intrebarilor
Cati oameni au angajati in companie?
• Programatori, Seniori, Juniori?
• Cati Account Manageri au? Sau Project Manageri?
• Au tarife diferentiate fctie de rolul in proiect?
Cati clienti activi au in acest moment?
• O lista, Portofoliu 100+, 50+, 25+?
• Referinte de la clienti, verbal, scris?
Ce tarif au pe ora POST IMPLEMENTARE? Mentenanta?
• Nu conteaza costul implementarii, dar mai ales costul de dupa
• Cum trateaza BUG-urile? Critice, Ne Critice, Features?
Compania de Dezvoltare/Programare?

32. Multumesc
Voucher 20% PRO & DIAMOND ANALYTICS
valabil azi, 27 martie 2018
ECOMpedia.ro/sexy-analytics
3 MAI 2018 - IASI
Liviu TALOI
liviu.taloi@ECOMpedia.ro

33. Confidential and Proprietary
Intra acum pe ECOMpedia.ro
si pune intrebarea la care vrei raspuns
usability, marketing, analytics, e-commerce

34. Liviu TALOI
Senior Consultant in e-commerce, usability, analytics, conversion rate optimization and online
marketing @ECOMpedia
Liviu is Co-Founder of the ECOMpedia.ro project and Community Manager for GPeC (Gala Premiilor e-
Commerce - Romanian e-Commerce Award Gala). He has over 15 years of experience in online
marketing and 10 years in e-commerce. He was, among other past jobs, PR Manager at eMAG. In 2005,
he founded a web consulting company specialized in e-commerce and sites evaluation, Web Audit.
He is also speaker at conferences and seminars, especially dedicated to electronic commerce, he write
articles and market analysis. Skills: e-commerce, site audit, UX, CRO, Analytics, Online Marketing.
Taloi has been selected by Cardinal Path to be a regional trainer of Google Partner Academy
Programme in Google Analytics. Taloi has also GAIQ - Google Analytics Individual Qualification
certification.
Liviu TALOI has worked with online shops as eMAG, MarketOnline, SigmaNET, F64, FashionUP,
TAMOS, Kurtmann, ZorileStore, Vexio.ro, MetaphoraBijoux, Gutuie.ro, eMenAtWork, e-commerce
platforms & full digital agencies as Content Speed, Shopmania BIZ, Retargeting.biz, online tourism sites
as EXIMTUR, Veltravel, he did usability & conversion rate optmization projects as for BCR - sIT
Solutions AT Spardat Gmbh, Bitdefender (USA site), SKIN media, he delivered Google Analytics
closed&open trainings as for BrainArt, Siniat, ING NN Asigurari de Viata, Google Partner Academy.
In recent years, Liviu Taloi provided expert advice to more than 100 Romanian online stores in e-
commerce, usability, analytics, conversion rate optimization and online marketing. Many of these online
companies are now market leaders in their niche.