Three content trends are exploding right now that every social media manager should be integrating into their strategy. In my 2016 Social Fresh Workshop, we spent 90 minutes discussing and creating Content that Moves, Sings and Smiles 

1. @LAURENTEE
MOVES, SINGS + SMILES
CREATING CONTENT THAT

2. @LAURENTEE
LETS ALL AGREE ON THESE POINTS
CONTENT TRENDS RIGHT NOW
1. SOCIAL CHANNELS AS CONTENT HUBS
2. TARGETED REACH TRUMPS MASS REACH
3. SOCIAL MEDIA IS NOT FREE

3. @LAURENTEE
MOVES, SINGS + SMILES
💃 🎤 😂

4. CONTENT THAT MOVES

5. VIDEO ON THE SMALL SCREEN
Cisco predicts mobile video will make up 69% of the
world’s internet traffic by 2018.

6. @LAURENTEE
CONTENT THAT MOVES
VIDEO IS KEY IN EVERY SOCIAL CHANNEL
▸ Social channels optimize for video that
is posted directly into their channel,
natively,
▸ Video links from YouTube, etc. are not
rewarded in news feed algorithms
▸ Will continue to see social channels
building out video functionality to
capture and keep audience attention.

7. @LAURENTEE
2.8X
A VIDEO UPLOADED DIRECTLY TO
TWITTER IS 2.8 TIMES MORE LIKELY
TO BE AMPLIFIED THAN VIDEO
SHARED FROM ANOTHER PLATFORM

8. @LAURENTEE
CONTENT THAT MOVES
KEYS TO PRODUCING SUCCESSFUL VIDEO FOR SOCIAL
▸ Lead with the take-home message or
call to action in the first 5 seconds
▸ Audiences won't stop scrolling to watch
through the end of every video
▸ Facebook counts a view after 3 seconds,
YouTube counts at 30 seconds

9. @LAURENTEE
CONTENT THAT MOVES
MAKE VIDEOS THAT SPEAK VOLUMES (WITHOUT SOUND)
▸ Assume your video is
watched on mute when
viewed in social media.
▸ Use captions, graphics, and
animation effectively to
present the full message,
or get users to click on the
video to hear the audio.

10. @LAURENTEE
MAKE CONTENT MOVE
USING GIFS IN TWEETS

11. @LAURENTEE
CONTENT THAT MOVES
VIRAL VIDEOS OF THE OLYMPICS

12. @LAURENTEE
CONTENT THAT MOVES
SEVERAL OPTIONS TO CREATE AND PRODUCE EFFECTIVE VIDEOS:
▸ GIFs, Cinemagraphs and Animations
▸ Under 10 seconds: Vine, Snapchat
▸ up to 140 seconds: Instagram, Twitter
▸ Longform and series
▸ Live: Periscope, Facebook Live, YouTube Live
▸ New Perspectives: 360* and Virtual Reality

13. @LAURENTEE

15. @LAURENTEE

16. @LAURENTEE
9.7” IPAD PRO 32GB: $729
OCULUS RIFT: $599
360FLY CAMERA: $400
GOPRO HERO4 SILVER: $400
IPAD MINI 2 16GB: $399
SAMSUNG GEAR VR: $99
GOOGLE CARDBOARD VIEWER $15
VR IN YOUR POCKET

17. @LAURENTEE
CONTENT THAT MOVES
BUILDING THE TOOLKIT: ACCESSORIES
Lens: OLLOCLIP ($79) Tripod: GORILLA ($20) Mics: RODE ($59+)

18. @LAURENTEE
CONTENT THAT MOVES
BUILDING THE TOOLKIT: MOBILE APPS
iOS
▸ Splice (free)
▸ Gravie ($1.99)
▸ Videoshop ($1.99)
▸ Vont (in-app purchases)
▸ Magisto (in-app purchases)
ANDROID
▸ Quik (free)
▸ Power Director Video Editor
▸ VideoShow (free)
▸ Magisto (in-app purchases)

19. CONTENT THAT SINGS

20. PODCASTS ARE BIG BUSINESS
THE SAME NUMBER OF PEOPLE LISTEN TO PODCASTS
AS USE TWITTER

21. @LAURENTEE
IN 2014, MOST
PODCASTS WERE
LISTENED TO ON THE
COMPUTER.
NOT ANYMORE.

22. CONVINCEANDCONVERT.COM

23. @LAURENTEE
REINVENT THE MIXTAPE
“GOD IS A DJ,
LIFE IS A DANCE FLOOR
LOVE IS A RHYTHM
YOU ARE THE MUSIC”

26. @LAURENTEE
#POTUSPLAYLIST

27. @LAURENTEE
CONTENT THAT SINGS
USING AUDIO IN YOUR MARKETING MIX
▸ Podcasts and podcast interviews
▸ Soundcloud audio bites (tweetable)
▸ Mixtapes
▸ Playlists
▸ Contests
▸ Giveaways

28. @LAURENTEE
CONTENT THAT SMILES
😂

29. @LAURENTEE
EMOJIS 😎
EMOJI WAS NAMED
WORD OF THE YEAR IN
2015 BY OXFORD
DICTIONARY, SIGNALING
A MAJOR SHIFT IN
CONSUMER BEHAVIOR

30. @LAURENTEE
EMOJIS AREN’T FILLER
FOUR IN 10 MILLENNIALS
SAID THEY WOULD
RATHER COMMUNICATE
WITH PICTURES THAN
WITH WORDS
Source: Deep Focus - The Cassandra Report

31. @LAURENTEE
EVERYONE USES EMOJI
LESS THAN 8% OF
ONLINE POPULATION
USES EMOJI LESS
THAN ONCE A YEAR
Source: Deep Focus - The Cassandra Report
Source: 2015 Emogi report

32. @LAURENTEE
CONTENT THAT SMILES
INTEGRATE EMOJI INTO YOUR MARKETING
▸ Email subject lines
▸ Mobile push notifications
▸ Traditional print / display advertising
▸ Replies and comments in social media
▸ Calls to action

34. @LAURENTEE
CONTENT THAT SMILES
EMOJI AS EDUCATIONAL TOOLS

35. @LAURENTEE
CONTENT THAT SMILES
EMOJI IN EMAIL
Source: Mailchimp, 2015

36. @LAURENTEE
CONTENT THAT SMILES
EMOJI AS NEWS

37. @LAURENTEE
CONTENT THAT SMILES
EMOJI AS ART

38. @LAURENTEE
CONTENT THAT SMILES
CUSTOM EMOJI
KEYBOARDS

39. @LAURENTEE
CONTENT THAT SMILES
PERSONALIZED EMOJI

40. @LAURENTEE
CONTENT THAT SMILES
ADOPTING EMOJI
▸ More than 120K characters are available for adoption
▸ Bronze: $100
▸ Silver: $1,000 (limited to five silver sponsors)
▸ Gold: $5,000 (exclusivity at gold level)
▸ Details at http://unicode.org/consortium/adopt-a-character.html

41. @LAURENTEE
CONTENT THAT SMILES
WHO ADOPTED THIS?
🚘 🚗(FORD MOTOR)

42. @LAURENTEE
CONTENT THAT SMILES
WHO ADOPTED THIS?
☁IBM

43. @LAURENTEE
CONTENT THAT SMILES
WHO ADOPTED THIS?
⚽(SAN JOSE EARTHQUAKES)

44. @LAURENTEE
CONTENT THAT SMILES
TWITTER’S CUSTOMIZED EMOJI

45. @LAURENTEE
CONTENT THAT SMILES
NEW! TWITTER STICKERS

46. @LAURENTEE
CONTENT THAT SMILES
NEW! TWITTER STICKERS
‣ Stickers behave like
hashtags, are clickable within
the Twitter image.
‣ Allows Twitter to aggregate
tweets with images that have
the same sticker.
‣ See how and why other
people are using stickers in
their images

47. @LAURENTEE
BE CREATORS
GROUP ACTIVITY

48. @LAURENTEE
???QUESTIONS

49. NOW@CONVINCEANDCONVERT.COM
602.616.1895
WWW.CONVINCEANDCONVERT.COM