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Effective Presentation Skills
- 1. PITCHING YOUR IDEAS Camrin Roberts
- 4. A story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience
- 6. Nancy Duarte
- 7. STORY TIME - Why are we here? What was the client ask? - Clearly articulate this again, so you are all aligned and on the same page of what was solved for. - What is the environment showing us - Make it real, bring in some very potent, relevant and insightful stats around the problem you are trying to solve. Include perhaps a quote of a reliable source to substantiate this. Look at producing a high level journey map, highlight some of the key challenges experienced. What is the impact of this along the value chain e.g. buyers, employee’s, advisers, the company
- 8. *Takenfrom social media on INSTAGRAM from Saturday 8th September 2018
- 9. “AS A FAN I CANNOT RELATE TO SA RUGBY, THE BRAND IS INVISIBLE AND LACKS EMOTIONAL CONNECTION.” “SA RUGBY IS AN INVISIBLE STRUCTURE AT THE BACK WE DON’T KNOW WHO THEY ARE AND WHAT THEY DO?” *From Interviews
- 10. STORY TIME - Why are we here? What was the client ask? - Clearly articulate this again, so you are all aligned and on the same page of what was solved for. - What are we seeing? - Make it real, bring in some very potent, relevant and insightful stats around the problem you are trying to solve. Include perhaps a quote of a reliable source to substantiate this. Look at producing a high level journey map, highlight some of the key challenges experienced. What is the impact of this along the value chain e.g. buyers, employee’s, advisers, the company - Bring the above back to what the client is trying to solve, frame it in the HMW. State the opportunity clearly.
- 11. HOW MIGHT SA RUGBY BECOME THE BIGGEST FAN OF RUGBY IN SOUTH AFRICA?
- 12. STORY TIME - Why are we here? What was the client ask? - Clearly articulate this again, so you are all aligned and on the same page of what was solved for. - What are we seeing? - Make it real, bring in some very potent, relevant and insightful stats around the problem you are trying to solve. Include perhaps a quote of a reliable source to substantiate this. Look at producing a high level journey map, highlight some of the key challenges experienced. What is the impact of this along the value chain e.g. buyers, employee’s, advisers, the company - Bring the above back to what the client is trying to solve, frame it in the HMW. State the opportunity clearly. - Take them through at a high level your approach of what you did
- 13. The Approach DISCOVER 10 Jun – 15 Jun 18 Jun – 22 Jun InsightsResearch Analysis & Synthesis Opportunity Areas Desktop Research Customer Interviews Stakeholder Interviews Activities Playback Reportt Key Findings Recommendations Research themesDeliverable s DESCRIBE We aimed to understand the business context and technological landscape around theX offering, before talking to customers about their experience withX. WEEK 1 WEEK 2 Stakeholders 1. X 2. X 3. X 4. X 5. X 6. X 7. X 8. X 9. X 10. X 11. X 12. X 13. X 14. X 15. X 16. X 17. x Customers - 18 Customers - Ages 20 - 45 - 6 x x - 6 x xyz - 6 x xzk Documentation - 2.0 Y Strategy - 2.0 Experience Definition - Information Architecture - Onboarding Process flows - User Testing Report - 2.0 Competitor Analysis - Platform Architecture - Analytics Dashboards
- 14. USER INTERVIEWS SOCIALAUDIT WEBANALYTICS BENCHMARKING INTERNATIONALAND LOCAL RESEARCH 28 100 FAN AND POTENTIALFAN SURVEY’S 6 UX TESTING FOR IA
- 15. AND A MILLION STICKIES
- 16. off the bench How might we help SA Rugby to become relevant, transparent and engaging to #1 WHO IS SARU? It’s tie to get INSIGHTS QUANTITIVE AND QUALITATIVE 16
- 17. STORY TIME - Why are we here? What was the client ask? - Clearly articulate this again, so you are all aligned and on the same page of what was solved for. - What are we seeing? - Make it real, bring in some very potent, relevant and insightful stats around the problem you are trying to solve. Include perhaps a quote of a reliable source to substantiate this. Look at producing a high level journey map, highlight some of the key challenges experienced. What is the impact of this along the value chain e.g. buyers, employee’s, advisers, the company - Bring the above back to what the client is trying to solve, frame it in the HMW. State the opportunity clearly. - Take them through at a high level your approach of what you did - Bring your insights to life – keep insights to a page, use quotes, remember the so what for the business or “what if question” - Showcase what you designed – keep it simple, highlight areas of focus and what that solved for, based on your insights. - Experience principles - Persona’s - Benchmarking practices - MAKE IT REAL
- 18. Make it real Bring in a clickable prototype, use service origami, make the client feel and live the experience of what you have designed. Art of imagery Bring your slide to life through captivating images. Use motion, gifs, humour. Less is more. Speak Human Avoid the jargon of the business and design world, speak to the client like you would on the weekend, make it human and personable. The art of persuasion lies within the simplicity of what you show and the message you convey. Don’t overcomplicate things. KEY TIPS
- 19. Service Design… Extra’s• Bringing the service into products
- 21. Rehearse Rehearse your pitch a few times, timing yourself, as well as recording. You will soon start to notice things that are bad habits, which you can rectify to ensure a smooth execution. Tonality Be energetic, yet controlled. Your pitch should follow the journey of your story in order to convey the message. Speak up and be clear. Stance Be triangular in shape, to show confidence. Half the presentation is in your own body language, if you portray that you are insecure that will come through in their trust of what you are deliver (body language) The success of your pitch lies within the confidence you portray and deliver. Believe in what you are showcasing and this will come through Be weary of your internal habits as these will come through. Confidence RULES
- 22. BELIEF: IT’S A MINDSET • Basing your insights on what has been and what you have done for other clients • Telling clients • Time spent focused on your response to the challenge • Addressing the perceived immediate client ask without questioning or probing on the underlying issues or client objectives. • Only pushing the work you are comfortable with • Proactively engaging clients about the broader challenges and disruptions, enlarging their vision to reframe with the client • Focusing and aligning work to target the right client objectives for the longer term benefit • Collaboratively ideating with the client • Create a sense of partnership and alignment behind a common, long term vision and shared value proposition • What you did for others • PowerPoint-led presentations • Offering cookie cutter solutions • 'Closing the deal' and then negotiating contract terms • Keeping your cards close • Combining your experience with quantitative and qualitative insights, using market and client data to form recommendations • What you will do for the client (and with them) • Innovative solutioning, rapid prototyping and demonstrations • Telling a well thought-out, highly customized story, through an immersive and engaging experience • Creating a perfect pitch, depicting clear client-specific value • Be open throughout the process around pricing, timelines, resourcing • Be adaptable (agile) and co-create the delivery with the client. TOFROM
- 23. CLOSE IT • Showcase your proposed approach / roadmap • Show the team • The rand value • The timeline • Raise the assumptions
- 24. THANK YOU
Notes de l'éditeur
- We got them to imagine what their north star looks like. It was our hook. You need a hook – you need to inspire them, set their vision clear at the fore front of their minds – then bring it back to reality, to position where they are. You show them the art of the possible North star ultimate vision of where the company wants to be, wjhat experience they are going to derive and what they will deliver. We set the stage to tell them their story
- https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains Reasonate with the audience. It connects us, makes us feel. In the connection, as we route for the ‘hero’ – we are changed.
- http://thebettermanprojects.com/?attachment_id=3937 “Trivial told brilliantly is better than profound told badly.” “Change is fundamental in story – life is never static” “Life is conditional”
- Moral, values, emotional connection. Demonstrates transformation. Remind people of the status quo, then revealing the path to a better way. Tension helps persuade the audience to adaopt a new mindset. Follow aritstoles 3 part story structure (beginning, middle, end), easy to digest, remember and retell. Start by telling them why we are here, cerates a bond between you and them and opens them up to hear your ideas for change. After you have set the baseline intropduce your vision of what could be. The ghap between the two will throw the audience off balance, and thst a good thing. It jars them out of complacenecy. Develop the Middle Now that people in your audience realize their world is off-kilter, keep playing up the contrast between what is and what could be.As you move back and forth between what is and what could be, the audience will find the latter more and more alluring. Make the Ending Powerful You don’t want to end with a burdensome list of to-dos. Definitely include a call to action — but make it inspiring so people will want to act. Describe what I call the new bliss: how much better their world will be when they adopt your ideas. Call to action: It will take extra work from all departments to make Q4 numbers, but we can deliver products to our important new clients on time and with no errors.
- Why is telling stories important? Humans are emotional creatures. My impression is that storytelling allows us to digest information more easily because it connects that information to emotions. ... Storytelling is important because it is effective at teaching in a way that people can easily remember, and at helping people relate to one another
- Why is telling stories important? Humans are emotional creatures. My impression is that storytelling allows us to digest information more easily because it connects that information to emotions. ... Storytelling is important because it is effective at teaching in a way that people can easily remember, and at helping people relate to one another
- Why is telling stories important? Humans are emotional creatures. My impression is that storytelling allows us to digest information more easily because it connects that information to emotions. ... Storytelling is important because it is effective at teaching in a way that people can easily remember, and at helping people relate to one another
- Life health care
- Use sign posts - state what your going to cover and for how long
- PLAIN BACKGROUND SECTION DIVIDER (White) How to change the colour of the title Select the Text Box On the Home tab select font colour Select another colour from the Fjord palette
- Dress properly Google the people prior to going into the talk, know your audience.