2. We are in a state of convergence.
CHANGEGREAT
People spends 2.7 hours per day in viewing video content on any device
In the third quarter of 2012 the americans have seen tv online seven hours a month, Nielsen
estimates, percentage still far from 148 hours per month watchingTV but that is the traditional
37% more than 2011
domenica 5 maggio 2013
3. WILL NOT BE TELEVISED
THE REVOLUTION
ConnectedTv reached in the past year, significant attention,
and it’s only set to continue
The BBC launched an updated version of its iPlayer for
web- connectedTVs, Sony and Opera teamed up to
provide web browsing capabilities on the platform.
domenica 5 maggio 2013
4. “ZeroTV Homes ” are lovers of television content but
adverse to theTV.
5% of homes don’t fit Nielsen’s standard definition of a tv home
67% of these cet their content on other devices
ZERO TV HOME
domenica 5 maggio 2013
6. WHY CONNECTEDTV
Online video has grown significantly in recent years.
YouTube has established a shared experience,
and now the video moves from the bedroom to the boardroom, raising the line of importance.
With so much video content now available online, particularly viaYouTube, and SEO for
video still in its infancy, video strategies have been slow to evolve
domenica 5 maggio 2013
7. MEDIA STRATEGY
VIDEO STORYMAKE
TO GET
The new technologies are forcing media agency to reconsider their business models because the
audience is migrating away from traditional channels.
The rapid growth of devices connected to the Internet is in fact adding a new dimension to advertising.
For brands, online video has become an integrated component of the marketing mix; strategies focus on the
easiest and most cost-effective route to engage with the consumer, and in most cases this is now video-led.
domenica 5 maggio 2013
8. ONLINE VIDEO INYOUR
CONTENT MARKETING MIX
Brands need to think like publishers to build effective content streams
to a leading marketing results.
domenica 5 maggio 2013
9. CONTENT MARKETING
BREAKTHE STRENGTH OF CONSUMER
Content Marketing is multi-faceted,
complicated to define, for this you need to go beyond the common strategies.
BLA BLA BLA
BLA BLA
BLA BLA
BLA BLA BLA
BLA BLA BLA
BLA BLA
BLA BLA
BLA BLA
BLA BLA
domenica 5 maggio 2013
10. WANTS STORIES
INTHE BROADEST SENSE
TODAY AUDIENCE
ABLE TO FEEDING DESIRES
Digital Omnivores share the stories that interest them, and thereby influence other consumers
to buy, share or interact with the content.
domenica 5 maggio 2013
11. IDEAS FOR A
EFFICACY CONTENT MARKETING
Loose your EGO Your brand and your products are not the real point
CreateValue Your consumer wants content
Be yourself Think about your values, your choices
Tell a story Build engagement, attract your audience
Choose the right channel That is not just social
Tratto da David Hallerman su eMarketer
domenica 5 maggio 2013
12. CONTENT ISTHE FUTURE
THE AD IS YESTERDAY
Attractive content are designed to complete, rather than replace offline advertising and
online. Ideally, the content can engage customers in a way that conventional ads can not,
thus promoting loyalty and brand enhancement.
domenica 5 maggio 2013
13. THINK FOR ALL
Web site are too busy doing advertising and miss opportunities to educate and enlighten potential
customers, but also to build a relationship with them that can pay off in the long run.
domenica 5 maggio 2013
14. DESIGN FOR DISTRIBUTION
The volume and the demographic profile of the people who access the online video
changes, organizations should experience a variety of online distribution strategies to suit
their marketing goals.
domenica 5 maggio 2013
15. VIRAL DISTRIBUTION
Allows viewers to publish content in any point of the network with the acquisition of a
code of publication, sharing via email, or by sending directly to a blog or social networking
sites like Facebook.
The advantage of this strategy is to increase the speed at which content is shared and
discovered by viewers, which can then be easily drawn back to your own website.
domenica 5 maggio 2013
16. UNION MANAGED
Create your own public network by selecting a set of trusted affiliates who push
your content inside of their site.
Relationship of associations of various kinds well managed can take many forms and
can range from small to important partner portals
domenica 5 maggio 2013
17. MOBILE DISTRIBUTION
It offers intelligent video content on three screens: personal computers, televisions and
mobile devices, as well as social networks and websites of third parties.
domenica 5 maggio 2013
18. IS NOT TV
On the web, the challenge has shifted to grab the attention to inform and
educate visitors through video content stimulating and effective
WEB
domenica 5 maggio 2013
19. One of the main reasons for the existence of the network is to distribute
content, and the best content is most widespread
NETWORK VS BROADCAST
domenica 5 maggio 2013
20. In the future, connectedTV could see the "gamification" of advertising.
TV in the house not only will supportTV content, but also support the gaming industry
very successful.
GAME OVER
domenica 5 maggio 2013
21. REALTIME
Change the dimension of time.
The contents can present two dimensions of time: a "real time" and
another "on demand"
This leads to an important value the instant when
the brand decides to talk and talk about something new.
domenica 5 maggio 2013
23. ATTHE END
No one knows what will happen, and it is still too early to guess who will win.
However, it is certain that the traditionalTV model will change.
domenica 5 maggio 2013
