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© 2009 Nokia Gian Luca Cioletti Head, Business Development EMEA Forum Nokia & Developer Community Corporate Development Working with Forum Nokia

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Who I am originally from Florence, Italy been living for 25 years in Finland degree in Electronic Engineering degree in Internation Business Management over 16 years of experiences in international business an executive and professional in the Telecom industry, a strategic thinker, a visionary and inspiring Leader, a consumer, a human being more about me www.linkedin.com/in/gianlucacioletti

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Our Vision Forum Nokia the preferred partner for mobile developers communities

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Importance of the developer to Nokia <ul><li>Forum Nokia </li></ul><ul><li>Accelerates the development and delivery of 3rd party applications and services on Nokia devices. </li></ul><ul><li>Provides developers with technical support </li></ul><ul><li>Creates business opportunities for mobile developers </li></ul>Only through 3 rd party innovation will Nokia succeed with it’s solution strategy

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Who & Where are the Forum Nokia developers EMEA 48.4% Americas 16.2% Rest of Asia 20.3% China 7.9% India 7.1% Source: Forum Nokia Registration Database, August 2009 <ul><li>Forum Nokia has 4.4 million active members; talented people with various backgrounds and skill sets: </li></ul><ul><li>Prosumers </li></ul><ul><li>Creative Professionals </li></ul><ul><li>Students </li></ul><ul><li>Operators </li></ul><ul><li>Mobile & Web Developers </li></ul><ul><li>Flash Developers </li></ul><ul><li>Open Source Community </li></ul>

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<ul><li>“ Nokia is the benchmark for all developer programs in nearly every category, is unsurpassed in content and traffic, and has the strongest collection of training options, including in-person courses.” </li></ul><ul><li>- Evans Data Corporation </li></ul>Nokia Tiered Developer Programs For all companies - fast track to success – 300€ annual fee Individual developer Recognition and reward program Invitation-only program for top innovative companies - Invitation Premium program for VC (NGP) approved developers forum.nokia.com – Free developer portal with technical, marketing and business information

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© 2009 Nokia

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Ovi by Nokia Brand Messaging Music Games Maps Media Operator 3rd Party System © 2009 Nokia Web PC / Mac Device

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The Cross-Platform Promise S40 / S60 /Maemo Services Level Apps Level Platform Level Qt (native) WRT (web) Embedded Mobile Desktop

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Ovi Store © 2009 Nokia

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What is Ovi Store? <ul><li>Powerful channel with content from a global developer base </li></ul><ul><li>Free and premium content </li></ul><ul><li>Content available by category, device and market </li></ul><ul><li>Wide coverage of content: </li></ul><ul><ul><li>Applications </li></ul></ul><ul><ul><li>WRT Widgets </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>Games </li></ul></ul><ul><ul><li>Audio </li></ul></ul> © 2009 Nokia

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Ovi Store – back to basics <ul><li>70/30 revenue share* </li></ul><ul><li>Payment via credit card and premium SMS* </li></ul><ul><li>Supported by 100 device models </li></ul><ul><li>Active users from over 180 countries </li></ul><ul><li>Developers from 65 countries </li></ul><ul><li>Over 5500 items for most popular devices </li></ul><ul><li>Approving 500 content items a week </li></ul><ul><li>More than 20 markets will have local content, local language support and mobile billing by end of Q1 2010 ( Australia, Germany, Italy, Ireland, Russia, Singapore, Spain, UK now, US and France Q4-09) </li></ul> © 2009 Nokia <ul><ul><li>* For credit card: Less applicable taxes. </li></ul></ul><ul><ul><li>*For mobile billing: Less applicable taxes and fixed billing charges. 27 Operators in 8 countries covered to date </li></ul></ul>

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HOW DO I START ?? WHERE DO I START ?? © 2009 Nokia

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What are you waiting for? Get started now! www.forum.nokia.com Apply for Launchpad membership at the following link: www.forum.nokia.com/Premium_Services/Forum_Nokia_Launchpad.xhtml For support regarding the Launchpad membership: [email_address] Register yourself and start to submit your content to OVI Store www.publish.ovi.com For support regarding the OVI Store: [email_address] for any other information, contact me ;-) [email_address] Mob: +358503423554

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Thank you and hope to see you soon again! © 2009 Nokia