Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Intersailclub pitch deck

29 vues

Publié le

Curated experiences are the next big travel trend

Publié dans : Voyages
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Intersailclub pitch deck

  1. 1. NEW WAY TO TRAVEL
  2. 2. “▷ Curated experiences are the next big travel trend 2
  3. 3. Market Technology: Online travel brands are evolving from booking engines to experience platforms 3 Consumer behavior: Peer-to-peer marketplaces for travel are on the rise and here to stay Supply: Excess inventory is available to be monetized Demand: Exclusivity & Experience Competitive forces: Competitors do not offer Cabin Cruises
  4. 4. Problem Customer Putting together a travel group is frustrating Market Messy offer / Overflow of charter companies Awareness Common myth that a sailing trip is expensive and complicate to book 4 “With lots of enthusiasm I typed in Google ‘sailing in Greece’. After spending a couple of hours I got completely overwhelmed by the information. Seriously, my eyes were hurting, I got stressed, and had nightmares that I’ll spend all my summer in the rainy Netherlands! “ Loucas Papantoniou
  5. 5. Solution Customer Cabin Cruises for single travelers, couples and groups Market Transparent multi-sided platform connecting travelers with charter companies and boat owners Awareness Price flexibility / cabin cruise or full boat booking from affordable to luxury 5 "New friendships made on Intersailclub. Homeward bound and still smiling I couldn't have wished for a nicer crew. We will have to meet up again! ” Vanessa Farleigh, Australia
  6. 6. Search Home page 6 How it works ? Booking Platform & Travel Network 6
  7. 7. Home page 7
  8. 8. Itinerary page Mobile friendly for the best user experience 8
  9. 9. Who’s on board Travelers can view each other’s profiles and chat 9
  10. 10. Place your screenshot here 10 Place your screenshot here Maps
  11. 11. Business Model 11 Source: Intersailclub sales analysis 2015/2018
  12. 12. $693 bln Online travel market expecting 12% CAGR during the forecast period (2018-2023) source: alliedmarketresearch.com $1.3 bln Adventure travel market $23 bln Peer to peer market Growth rate is estimated at 31% by 2026 source: insights.com 12 With an expected CAGR of 5.4% forecast 2018-2026 source: businesswire.com $10 bln Yacht charter industry Registering a CAGR of 17.4 % from 2017 to 2023 source: alliedmarketresearch.com Market size
  13. 13. Competition 13 Experiences Day Cruises Entire Boat Cruises Cabin Cruises Small Ship Cruises
  14. 14. Key Differentiator Curated experiences worldwide 1414 Themed cruises collection “Who's on board” feature Search engine to match travelers by preferences Messaging system between travelers “Rate your Trip Organizer” feature
  15. 15. Core Team Season mix of background and talents 15 Luca Lianza CEO Yacht & charter management (17+ years) Captain and Yacht owner (20+ years) Tara Nolan Advisor Media & Advertising NYC (10 years) Kasper Kowalski CTO IT Expert (10+ years) Letizia Lianza COO Sales, Finance (20+ years) Manu Bellver CMO Inbound Marketing (19 years) Nila Megna Suppliers and sales (9 years)
  16. 16. 16 Customers Source: Intersailclub sales analysis 2015/2018
  17. 17. 17 Customers Source: Intersailclub sales analysis 2015/2018
  18. 18. 18 Road Map without investor 2014 2015 2016 2017 2017 2018 +2019 150k Business Model Validation 480 Cabins Turnover from 14K in 2014 to 154k in 2015 240k 491 boats 1964 Cabins Charters Mobile Friendly website Repeating clients: 19% 300k 3200 Cabins Motoryachts & Smallships Travel agency affilitation 211k 1432 Cabins Product development +2020 400k 4500 Cabins Expand to Asia Travel guide optimizations +2021 550k 6300 Cabins Luxury yachts Services (Insurance, flights, transfers)
  19. 19. 19 Road Map with investor 2018 2019 240k 1964 Cabins Mobile friendly website Repeating clients: 19% 3.6ml 17261 Cabins Loyalty programme Travel agency affilitation Motoryachts & Smallships 2020 6.6ml 28913 Cabins Mobile App Luxury yachts 2021 17.5 ml 83404 Cabins Expand to Asia Services (Insurance, flights, transfers) 2022 34.6ml 164398 Cabins Travel guide optimizations Tour & Activity market 2023 68.9 ml 327392 Cabins 5% of Adventure Travel Market Expand to Adventure Travel Industry
  20. 20. 336.038 Cabins available for booking in 5 years from now! 20
  21. 21. Additional services TRAVEL INSURANCE 21
  22. 22. Upcoming features 22 Agency Affiliation Programme Open Market Place Loyalty programme Travel guide optimizations
  23. 23. 23 Multi-channel strategy ● SEO ● SEM ● Social Media ● RTB ● Social Ads ● Blog Marketing ● Inbound Marketing ● Automation Marketing ● CRO (UX Convertion) Micro-segmentation ● Definition of target audiences (Customers) ● Segmentation: ○ By Country ○ Social Demographic ○ Purchasing Power Marketing strategy
  24. 24. ● Capture leads 3000% ● Increase conversion rate 2% ● Increase life time value 200% ● Reduce selling process by 30% ● Increase the average ticket 70% ● Implementation time 6 months Goals 24
  25. 25. Gowth driven design Methodology of continuous growth through ● Marketing Experiment ● Conversion Rate Optimization ● Data Driven Marketing ○ Focusing actions on data ○ Making better decisions ○ Continuous product development ● Customer Experience ● User Experience ● Web and digital channels 25
  26. 26. Jump on board! Any questions? You can find me at: +39 3913795746 @Luca Lianza luca@intersailclub.com 26

×