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Architettura dell'informazione: linee guida

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Una corretta organizzazione dell'informazione migliora sia l'indicizzazione da parte dei motori di ricerca (search engine optimization) sia l'esperienza dell'utente (user experience).
Il seminario illustra alcune linee guida (o euristiche) per l'analisi e la progettazione di architetture informative efficaci.
Il vantaggio di queste linee guida è la loro indipendenza dal dispositivo: vale a dire che possono essere applicate non solo ai siti web, ma anche a dispositivi mobili, al design di servizi e a luoghi fisici (come punti vendita, musei, ospedali); oppure a eco-sistemi che vedono l’impiego combinato di più dispositivi.

- Intervento a Smau Roma e Bologna 2011.

Publié dans : Technologie
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Architettura dell'informazione: linee guida

  1. 1. Linee guida perl’architetturadell’informazione Luca Rosati & Andrea Resmini http://lucarosati.it http://andrearesmini.com
  2. 2. 1. Senso del luogo - Place-making2. Coerenza - Consistency3. Flessibilità - Resilience4. Scelta - Reduction5. Correlazione - Correlation ➔ http://pervasiveia.com
  3. 3. Flessibilità ResilienceCapacità di un sistemadi adattarsi a- differenti obiettivi- differenti strategie di ricerca
  4. 4. Un vino di Donnafugata! Un vinodolce come lei, fruttato... Cosa ci va col filetto al pepe verde?
  5. 5. Information seeking Sforzo Active Passive Directed Searching MonitoringConsapevolezza Undirected Browsing Being aware ➔ Bates, Toward an Integrated Model of Information Seeking and Searching
  6. 6. Minimo sforzo
  7. 7. Screenshot: Rosefirerising - Flickr
  8. 8. ➔ Loasby, Changingapproaches to metadataat bbc.co.uk
  9. 9. a edettBen
  10. 10. Foto: Willem van Bergen - Flickr Bentornata Benedetta Wishlist Offerte Scelti per te Cerca
  11. 11. Flessibilità è anche- ritrovare e ripercorrere facilmente tragitti già compiuti (es. spesa tipica)- personalizzare il percorso e ottimizzare il tempo (es. item corrispondenti a certe caratteristiche)- ricevere consigli e correlazioni su misura (es. se ti interessa a allora... )
  12. 12. Scelta ReductionLa capacità di un sistema di ridurre ilparadosso della scelta –stress legato alla scelta fra molte opzioni
  13. 13. Legge di Hick T = a + b log2 (n + 1)
  14. 14. in altre parole...information overload e paradosso dellascelta sono più un problema di qualità(come l’informazione è presentata e resafruibile) che di quantità (n. diinformazioni)
  15. 15. 2011
  16. 16. 2009-2010
  17. 17. La coda lunga non postulauna scelta infinita per tutti,ma una maggiore scelta nellenicchie (A. Dini)
  18. 18. Scelgo 1 volta da un Scelgo 2 volte da unmenu di 8: menu di 4:a + b log2 8 = a + 3b 2(a + b log2 4) = 2a + 4b a + 3b < 2a + 4b
  19. 19. In sintesi- il paradosso della scelta è legato al problema della coerenza di un sistema di classificazione- strutture larghe e poco profonde sono preferibili a strutture strette e profonde – ma solo se è rispettata la coerenza- altrimenti, scomponi o personalizza
  20. 20. Strategie per ridurre ilparadosso della scelta
  21. 21. 1. Scomporre
  22. 22. 2. Personalizzare (customize)
  23. 23. Correlazione CorrelationLa capacità di un sistema di suggerirecorrelazioni fra informazioni, beni oservizi per favorire il raggiungimento diun obiettivo o stimolare bisogni latenti.
  24. 24. Correlazione è ancheiniziare un compito in uno qualunque deicanali dell’azienda e proseguirlo in unaltro, senza fratture
  25. 25. Beyond Flatland
  26. 26. AgliAbitanti dello SPAZIO IN GENERALEÈ Dedicata Quest’OperaDa un Umile Nativo della Flatlandia Nella Speranza che,Come egli fu Iniziato ai MisteriDelle TRE Dimensioni avendone sino allora conosciute SOLTANTO DUECosì anche i Cittadini di quellaRegione CelestePossano aspirare sempre più in alto Ai Segreti delle QUATTRO CINQUE OADDIRITTURA SEI Dimensioni
  27. 27. Riferimenti
  28. 28. - Un modello integrato di interazione uomo- informazione, http://trovabile.org/articoli/un- modello-integrato-di-interazione-uomo-informazione- Paradosso della scelta, http://lucarosati.it/blog/tag/ paradosso-scelta- Correlazione, http://lucarosati.it/blog/tag/ correlazione- Architettura dellinformazione pervasiva, http://lucarosati.it/guide/architettura-informazione- pervasiva- Pervasive Information Architecture, http://pervasiveia.com
  29. 29. Bologna, 8 – 9 giugno - BolognaFiere!Linee guida perl’architetturadell’informazione Luca Rosati & Andrea Resmini http://lucarosati.it http://andrearesmini.com

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