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Beacon, proximity marketing e user experience

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Presentazione a Todi Appy Days (27 settembre 2015) e Web Marketing Expo (Padova, 26 settembre 2015) – http://lucarosati.it/blog/beacon

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Beacon, proximity marketing e user experience

  1. 1. Beacon, proximity marketing e user experience Luca Rosati
 lucarosati.it 
 @lucarosati mediamatic.net
  2. 2. esperienza e storytelling sono intimamente connessi RobertoBinotto,errebinew.blogspot.it
  3. 3. We are time-bound entities. So we are not objects, but processes … trillions of trackable trajectories ... the microhistories of people with objects – B. Sterling DarkElfPhoto,Flickr
  4. 4. Notazione per la danza – C. Gnoli, iskoi.org
  5. 5. Gotan Project, Rayuela a R/W world
  6. 6. resilienza correlazione storytelling personalizza zione
  7. 7. Personalizzazione 
 customization
  8. 8. V. De Marchi, Beacon al museo. 
 La pinacoteca di Palazzo Farnese a Piacenza, http://trovabile.org/articoli/beacon-al-museo
  9. 9. Correlazione
  10. 10. Pensare il mondo come un insieme di oggetti sembra funzionare sempre meno.
 
 Un oggetto esiste come nodo di un insieme di relazioni.
 – Carlo Rovelli Università di Roma 2
  11. 11. SENSEable City Lab, MIT
  12. 12. #NFC Il museo come esperienza http://lucarosati.it/blog/museo-come-esperienza
  13. 13. – Luisa Carrada
 http://wp.me/p20OYv-19T Dopo
 
 Alla fine si torna a casa, ci si collega al sito e si ripercorre e si salva la ‘propria visita’, completa di appunti.
 
 Prima
 
 [Al Cooper Hewitt] Tutto comincia prima della visita, che si può pianificare sul sito del museo seguendo le suggestioni più diverse. Durante
 
 Prosegue nel museo, dove si gira con una penna interattiva che permette di fare un sacco di cose, come disegnare o salvarsi gli oggetti.
  14. 14. Resilienza
  15. 15. Active Passive Directed Searching Monitoring Undirected Browsing Being aware M. Bates, Toward an Integrated Model 
 of Information Seeking and Searching SforzoConsapevolezza
  16. 16. Awarness 80% Monitoring 14% Browsing 5% Searching 1%
  17. 17. #RFId
  18. 18. … My Magic + My magic Band Hotel room access Fast Pass + PhotoBuy
  19. 19. top-down bottom-up
  20. 20. GordonJoly,Flickr
  21. 21. Supply chain IoT … Web Spazio fisico AppCRM
  22. 22. A Week on Foursquare, 
 Wall Street Journal
  23. 23. In sintesi
  24. 24. 0% 20% 40% 60% 80% tracking +targeting +engagement +offer +sales offerredemption
  25. 25. Cyberspace is not a place you go to but rather a layer tightly integrated into the world around us – Institute For The Future
  26. 26. Data-driven 
 things as a service HW + SW
 collision: every company 
 is a sw company Post-screen world APIs for the 
 physical world O’Reilly, Solid conference
  27. 27. Beacon, proximity marketing e user experience Luca Rosati
 lucarosati.it 
 @lucarosati mediamatic.net

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