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Dal prodotto all'esperienza. Verso un design sistemico

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Publié le

World Information Architecture Day – Pescara, 20 febbraio 2016.
* Sintesi: http://lucarosati.it/blog/design-sistemico
* Video: https://www.youtube.com/watch?v=ROU9WPg_m3w (min. 13 - 38).

Publié dans : Internet
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Dal prodotto all'esperienza. Verso un design sistemico

  1. 1. Pensare il mondo come un insieme di oggetti sembra funzionare sempre meno. Un oggetto esiste come nodo di un insieme di relazioni.
 – Carlo Rovelli Università di Roma 2
  2. 2. Scenario
  3. 3. Google, The New Multi-screen World: Understanding Cross-platform Consumer Behavior
  4. 4. Azienda Carta CRM, ERP Siti web Social Punto vendita …
  5. 5. These days, the customer journey has grown more complex. Before making a decision, a customer may engage with your brand through many different media channels over several days. – Google
  6. 6. Dan Willis, Intent path
  7. 7. Prodotto Esperienza
  8. 8. Incoerenza
  9. 9. GabrielWhite,Flickr
  10. 10. 86% of consumers are likely to move to another brand when they encounter inconsistency across channels - Retail Touchpoints 2011
  11. 11. Soluzioni
  12. 12. IA Carta CRM, ERP Siti web Social Punto vendita …
  13. 13. Wired,03.10.2015
  14. 14. … My Magic + My magic Band Hotel room access Fast Pass + PhotoBuy
  15. 15. – Luisa Carrada Dopo
 
 Alla fine si torna a casa, ci si collega al sito e si ripercorre e si salva la ‘propria visita’, completa di appunti.
 
 Prima
 
 [Al Cooper Hewitt] Tutto comincia prima della visita, che si può pianificare sul sito del museo seguendo le suggestioni più diverse. Durante
 
 Prosegue nel museo, dove si gira con una penna interattiva che permette di fare un sacco di cose, come disegnare o salvarsi gli oggetti.
  16. 16. ukagriculture,Flickr
  17. 17. Vantaggi
  18. 18. Mr.TinDC,Flickr
  19. 19. set definito di item + set definito di regole = n strutture possibili
  20. 20. pasukaru76,Flickr
  21. 21. GordonJoly,Flickr
  22. 22. Retailers are not measuring shopper behavior effectively, especially in-store. – Forrester Research 2016
  23. 23. Resilienza top-down bottom-up
  24. 24. UX is a hopscotch game Gotan Project, Rayuela
  25. 25. Riferimenti - Google. The New Multi-screen World: Understanding Cross- platform Consumer Behavior, http://is.gd/QfyV60 - Potente D. & Salvini E. Architettura dell’informazione pervasiva: i casi Apple e Ikea, http://bit.ly/20Vnw2Y - Rosati L. Disney e il design dell’esperienza, http://bit.ly/ 1QCsRSj - ––– Il museo come esperienza, http://bit.ly/1XsDFYp - ––– Omnichannel design. Progettare esperienze e servizi distribuiti su più canali, http://bit.ly/1R3VRoH

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