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1
Accelerate Path to
Purchase with
Product Discovery
Garrett Schwegler
Program Manager, Digital Commerce, Lucidworks
Garre...
2
3
4
5
6
7
Functional
8
TA KE CO NTRO L O F
ME RCHA NDIS ING
• Disjointed browsing
experiences
• Leading with wrong products
• Impeding the prod...
9
TA KE CO NTRO L O F
ME RCHA NDIS ING
• Disjointed browsing
experiences
• Leading with wrong products
• Impeding the prod...
10
TA KE CO NTRO L O F
ME RCHA NDIS ING
• Disjointed browsing
experiences
• Leading with wrong products
• Impeding the pro...
1111
DO N’ T MA KE YO UR
S HO PPE RS GUES S HOW TO
F IND PRO DUC TS
• 31% of all product
discovery ends in vein
• Hiding p...
1212
DO N’ T MA KE YO UR
S HO PPE RS GUES S HOW TO
F IND PRO DUC TS
• 31% of all product
discovery ends in vein
• Hiding p...
13
STO P WA STING YO UR
TIME IN THE DR E DGES
• More resources is not the
answer
• Impact dwindles
• Hundreds of hours was...
14
DO N’ T MIS S THE MA R K
O N PE RS O NA LIZATIO N
• 44% of shoppers are frustrated
by personalization fails
• Personali...
15
Deliver the Winning
Experience
16
TA KE CO NTRO L O F
ME RCHA NDIS ING AT S CA LE
• Curate engaging experiences
• Accelerate product discovery
• Drive ca...
17
TA KE CO NTRO L O F
ME RCHA NDIS ING AT S CA LE
• Curate engaging experiences
• Accelerate product discovery
• Drive ca...
18
TA KE CO NTRO L O F
ME RCHA NDIS ING AT S CA LE
• Curate engaging experiences
• Accelerate product discovery
• Drive ca...
19
TA KE CO NTRO L O F
ME RCHA NDIS ING AT S CA LE
• Curate engaging experiences
• Accelerate product discovery
• Drive ca...
20
TA KE CO NTRO L O F
ME RCHA NDIS ING AT S CA LE
• Curate engaging experiences
• Accelerate product discovery
• Drive ca...
21
STO P WA STING YO UR
TIME IN THE DR E DGES
• More resources is not the
answer
• Impact dwindles
• Hundreds of hours was...
22
HA NDS F R E E S EA RCH
R E LE VA NCY
• Leverage Machine Learning to
analyze and improve
• Review and approve with
broa...
23
HA NDS F R E E S EA RCH
R E LE VA NCY
• Leverage Machine Learning to
analyze and improve
• Review and approve with
broa...
24
DO N’ T MIS S THE MA R K
O N PE RS O NA LIZATIO N
• 44% of shoppers are frustrated
by personalization fails
• Personali...
25
DO N’ T MIS S THE MA R K
O N PE RS O NA LIZATIO N
• 44% of shoppers are frustrated
by personalization fails
• Top strat...
26
DO N’ T MIS S THE MA R K
O N PE RS O NA LIZATIO N
• 44% of shoppers are frustrated
by personalization fails
• Top strat...
27
DO N’ T MIS S THE MA R K
O N PE RS O NA LIZATIO N
• 44% of shoppers are frustrated
by personalization fails
• Top strat...
28
29
Thank You
G A R R E T T S C H W E G L E R
P R O G R A M M A N A G E R , D I G I TA L C O M M E R C E , L U C I D W O R ...
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Accelerate The Path To Purchase With Product Discovery at Retail Innovation Conference (RIC20)

Wish your conversion rates were higher? Can’t figure out how to efficiently and effectively serve all the visitors on your site? Embarrassed by the quality of your product discovery experience? The bar is high and the influx of online shopping over recent months has reminded us that the opportunities are real. We’re all deep in holiday prep, but let’s take a few minutes to think about January 2021 and beyond. How can we position ourselves for success with our customers and against our competition?

Grab your lunch and let’s dive into three strategies that need to be part of your 2021 roadmap. You don’t need an army to get there. But you do need to take action and capitalize on the shoppers abandoning the product discovery journey on your site.

In this session, attendees will find out how to:

-Take control of merchandising at scale;
-Implement hands-free search relevancy; and
-Address personalization challenges.

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Accelerate The Path To Purchase With Product Discovery at Retail Innovation Conference (RIC20)

  1. 1. 1 Accelerate Path to Purchase with Product Discovery Garrett Schwegler Program Manager, Digital Commerce, Lucidworks Garrett.Schwegler@lucidworks.com
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. 7 Functional
  8. 8. 8 TA KE CO NTRO L O F ME RCHA NDIS ING • Disjointed browsing experiences • Leading with wrong products • Impeding the product discovery journey
  9. 9. 9 TA KE CO NTRO L O F ME RCHA NDIS ING • Disjointed browsing experiences • Leading with wrong products • Impeding the product discovery journey
  10. 10. 10 TA KE CO NTRO L O F ME RCHA NDIS ING • Disjointed browsing experiences • Leading with wrong products • Impeding the product discovery journey
  11. 11. 1111 DO N’ T MA KE YO UR S HO PPE RS GUES S HOW TO F IND PRO DUC TS • 31% of all product discovery ends in vein • Hiding products conveys you don’t sell it • Avoid contributing to traffic attrition with poor search
  12. 12. 1212 DO N’ T MA KE YO UR S HO PPE RS GUES S HOW TO F IND PRO DUC TS • 31% of all product discovery ends in vein • Hiding products conveys you don’t sell it • Avoid contributing to traffic attrition with poor search
  13. 13. 13 STO P WA STING YO UR TIME IN THE DR E DGES • More resources is not the answer • Impact dwindles • Hundreds of hours wasted annually without scalability
  14. 14. 14 DO N’ T MIS S THE MA R K O N PE RS O NA LIZATIO N • 44% of shoppers are frustrated by personalization fails • Personalization is polarizing • Don’t impede path to purchase
  15. 15. 15 Deliver the Winning Experience
  16. 16. 16 TA KE CO NTRO L O F ME RCHA NDIS ING AT S CA LE • Curate engaging experiences • Accelerate product discovery • Drive cart adds
  17. 17. 17 TA KE CO NTRO L O F ME RCHA NDIS ING AT S CA LE • Curate engaging experiences • Accelerate product discovery • Drive cart adds
  18. 18. 18 TA KE CO NTRO L O F ME RCHA NDIS ING AT S CA LE • Curate engaging experiences • Accelerate product discovery • Drive cart adds
  19. 19. 19 TA KE CO NTRO L O F ME RCHA NDIS ING AT S CA LE • Curate engaging experiences • Accelerate product discovery • Drive cart adds
  20. 20. 20 TA KE CO NTRO L O F ME RCHA NDIS ING AT S CA LE • Curate engaging experiences • Accelerate product discovery • Drive cart adds
  21. 21. 21 STO P WA STING YO UR TIME IN THE DR E DGES • More resources is not the answer • Impact dwindles • Hundreds of hours wasted annually without scalability
  22. 22. 22 HA NDS F R E E S EA RCH R E LE VA NCY • Leverage Machine Learning to analyze and improve • Review and approve with broader solutions • Drive strategic initiatives to experiment different approaches
  23. 23. 23 HA NDS F R E E S EA RCH R E LE VA NCY • Leverage Machine Learning to analyze and improve • Review and approve with broader solutions • Drive strategic initiatives to experiment different approaches
  24. 24. 24 DO N’ T MIS S THE MA R K O N PE RS O NA LIZATIO N • 44% of shoppers are frustrated by personalization fails • Personalization is polarizing • Don’t impede path to purchase
  25. 25. 25 DO N’ T MIS S THE MA R K O N PE RS O NA LIZATIO N • 44% of shoppers are frustrated by personalization fails • Top strategy to accelerate path to purchase • Impact from recommendations to recall, relevance, and ranking
  26. 26. 26 DO N’ T MIS S THE MA R K O N PE RS O NA LIZATIO N • 44% of shoppers are frustrated by personalization fails • Top strategy to accelerate path to purchase • Impact from recommendations to recall, relevance, and ranking
  27. 27. 27 DO N’ T MIS S THE MA R K O N PE RS O NA LIZATIO N • 44% of shoppers are frustrated by personalization fails • Top strategy to accelerate path to purchase • Impact from recommendations to recall, relevance, and ranking
  28. 28. 28
  29. 29. 29 Thank You G A R R E T T S C H W E G L E R P R O G R A M M A N A G E R , D I G I TA L C O M M E R C E , L U C I D W O R K S G A R R E T T. S C H W E G L E R @ L U C I D W O R K S . C O M

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Wish your conversion rates were higher? Can’t figure out how to efficiently and effectively serve all the visitors on your site? Embarrassed by the quality of your product discovery experience? The bar is high and the influx of online shopping over recent months has reminded us that the opportunities are real. We’re all deep in holiday prep, but let’s take a few minutes to think about January 2021 and beyond. How can we position ourselves for success with our customers and against our competition? Grab your lunch and let’s dive into three strategies that need to be part of your 2021 roadmap. You don’t need an army to get there. But you do need to take action and capitalize on the shoppers abandoning the product discovery journey on your site. In this session, attendees will find out how to: -Take control of merchandising at scale; -Implement hands-free search relevancy; and -Address personalization challenges.

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