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Holiday Readiness: How to Prepare for the Most Critical Time of the Year

After months of uncertainty, rollercoaster sales, and seismic shifts in business priorities, it’s time to focus on our annual Super Bowl of commerce, the holidays.

The pandemic has wreaked havoc on every industry and led to major shifts in consumer behavior. With the accelerated adoption of online shopping over the last few months, you’d be foolish to not put many of your eggs in the ecommerce basket for the holidays.

Join Lucidworks as we talk holiday preparedness with our customer, KUHL, the premier brand for high performance, stylish apparel for the most active outdoor lifestyles.

In this webinar, we’ll cover:

-How KUHL is preparing its business and website for the holiday season – especially the critical Black Friday weekend
-What risks and opportunities to keep in mind as you plan for ahead of the Super Bowl of commerce – and into 2021
-Why KUHL selected Fusion to power its fastest-growing channel

Featuring
Timothy Boyle Ecommerce Officer, KUHL
Peter Curran General Manager, Digital Commerce, Lucidworks
Garrett Schwegler Program Manager, Digital Commerce, Lucidworks

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Holiday Readiness: How to Prepare for the Most Critical Time of the Year

  1. 1. 1 Holiday Readiness H O W T O P R E PA R E F O R T H E M O S T C R I T I C A L T I M E O F T H E Y E A R June 24, 2020 Tim Boyle, Kuhl Garret Schwegler, Garrett.Schwegler@Lucidworks.com Peter Curran, Peter.Curran@Lucidworks.com
  2. 2. 2 Today’s Speakers Peter Curran General Manager Digital Commerce Garrett Schwegler Program Manager Digital Commerce Timothy Boyle Ecommerce Officer
  3. 3. 3 Agenda • What is KUHL? • Lucidworks Fusion for KUHL.com • KUHL’s Holiday Readiness • Edge Out the Competition • Q&A
  4. 4. 4 KÜHL B O R N I N T H E M O U N TA I N S
  5. 5. 5 B O RN IN T H E MO UN TA IN S Salt Lake City, UT Premium quality, stylish, technical apparel KUHL Stores, Commerce, Retail Partners, Catalog
  6. 6. 66 WH Y LUCID WORKS FUS IO N ? • More than a transaction • Commerce experts • End-to-end product discovery platform • Scale to vision
  7. 7. 7 Holiday Readiness H O W K U H L I S P R E PA R I N G F O R T H E R U S H
  8. 8. 88 T HE FUNNEL CUS TO MER ACQ UIS IT IO N PRO D UCT D IS COV ERY CH ECKO UT FUL FILLMEN T
  9. 9. 9 KUHL Holiday Preparedness Continuous Improvement Traffic SEO / SEM Email Product Discovery Tuning Fusion Search Fusion Recommenders Personalization Segmentation Checkout Payment Options Guest Checkout Chatbot Customer Service Analyzing Dispositions
  10. 10. 10 Edge out the Competition N E W A N D P R O V E N P R A C T I C E S T O W I N T H I S H O L I D AY S E A S O N
  11. 11. 11 • Leverage signals and ML • Reduce cost per click • Drive higher intent traffic • Improve ROAS Optimize Search Engine Marketing Competing on head keywords is expensive
  12. 12. 12 Scorecarding • Manually score top search results, identify themes, solve for themes, score again NDCG • Measure engagement, optimize algorithms, measure again Quepid • Automated evaluations across unlimited number of queries Tune the Search Engine
  13. 13. 13 Customer and product support Reduce operational costs Scale surges Crowdsource feedback Support voice and NLP Enhance Your Chatbot Experience Staff-Up Virtually with Smart Answers
  14. 14. 14 Learn More R E A D T H E B LO G S When In-Person Shopping Isn’t an Option H T T P S : // L U C I D W O R K S .C O M / P O S T/AC T I O N A B L E - E C O M M E RC E - M E T R I C S / Best Practices to Prepare for the Holiday Shopping Season H T T P S : // L U C I D W O R K S . C O M / P O S T/ B E S T- P R A C T I C E S - H O L I D AY- S H O P P I N G - S E A S O N / C O N TA C T U S : H T T P S : // L U C I D W O R K S . C O M / C O N TA C T/ Check out these resources to learn more!
  15. 15. 1515 Audience Q&A ?
  16. 16. 16 THANK YOU

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After months of uncertainty, rollercoaster sales, and seismic shifts in business priorities, it’s time to focus on our annual Super Bowl of commerce, the holidays. The pandemic has wreaked havoc on every industry and led to major shifts in consumer behavior. With the accelerated adoption of online shopping over the last few months, you’d be foolish to not put many of your eggs in the ecommerce basket for the holidays. Join Lucidworks as we talk holiday preparedness with our customer, KUHL, the premier brand for high performance, stylish apparel for the most active outdoor lifestyles. In this webinar, we’ll cover: -How KUHL is preparing its business and website for the holiday season – especially the critical Black Friday weekend -What risks and opportunities to keep in mind as you plan for ahead of the Super Bowl of commerce – and into 2021 -Why KUHL selected Fusion to power its fastest-growing channel Featuring Timothy Boyle Ecommerce Officer, KUHL Peter Curran General Manager, Digital Commerce, Lucidworks Garrett Schwegler Program Manager, Digital Commerce, Lucidworks

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