How color affects you and your clients

1. ColorSavvy Why what you wear matters Lucy Grosz 09/16/09

2. Overview Why color matters The four (4) responses of color Color associations Cultural color differences

3. “Colors, like features, follow the changes of emotions.” --Pablo Picasso

4. Why Color Matters We react to color on instinct Color sets the mood – you and the people around you.

5. More about why color matters Color is a powerful communicator You have three seconds to make an impression Color is easily understood Color creates/destroys credibility Color communicates “know, like and trust” Color makes you look healthier, younger, more appealing

6. Still more about its importance Color affects marketing materials Color influences our behavior It enhances/detracts from marketing materials Color effects differ by culture It is a key element and differentiator in your personal style and brand Psychologists suggest color accounts for 60% of product/service decisions

7. Color Creates Four Responses Psychological Physiological Stimulation Visual

8. Ask Yourself Have you ever had a meeting, interview or presentation that did not go well? What were you wearing?

9. Types of Colors Cool colors -- Blue, Green, Pink, Purple, Blue-Green, Magenta, Blue-Red These colors soothe and calm Warm colors – Yellow, Orange, Brown, Yellow-Green, Orange-Red These colors are more exciting and aggressive Neutral Colors – White, Black and Gray

10. Color Associations in the US

11. More Color Associations in the US

12. More Color Associations in the US

13. Cultural Differences in Color

14. Things to remember Unconscious message and color response are critical Color can frame decisions and change behavior Color draws attention/creates discord Color conveys and creates moods Color affects body and mind simultaneously

15. What are your colors? Color is part of your personal branding What you wear How you market yourself Choose colors wisely Wear what is complementary to you Make sure the color conveys the right message!

16. Questions? Thank you for attending today! Lucy Grosz lucy@altavistaben.com 614-889-0934