1. Magazine Pitch.
By Lucy Fitzsimmons.

2. Intro.
• My magazine is going to be aimed at
teenagers.
• The genre of my magazine is indie/alternative.
• My magazine will be released monthly.
• It will be priced around £1.50-2.00.

3. Magazine name ideas.
• Alternative
• Sound
• Rad Mag
• Indie
• Vibe
I found out that the most popular name to call my magazine would be
‘alternative’ magazine. I also prefer this name, because it links in with
the genre of music it is about and generally fits in with the style of the
magazine.

4. Target audience.
• I will be making my magazine for teenagers
aged from 15 – 18. It will appeal to girls and
boys because it has content in it that both
genders will like.
• My target audience have to be into
alternative/indie music, and also into finding
out about unknown bands.

5. How will it be advertised?
• My magazine will be advertised by using billboards,
bus advertising and tv adverts.
• I will be using these types of advertising because I
think they will catch my target audiences attention
and will attract them to buy it.
• Also, I will have a facebook, twitter and tumblr page
for my magazine. I am using these social networking
sites because it will get the word around quickly.

6. USP – unique selling point.
• My magazine is unique because it isn’t about the most
popular music but it’s more about unknown bands and artists
that aren’t that mainstream. This is a good selling point
because people who are interested in new, unheard music
will love this magazine. Also, this means it will stand out from
most of the music magazines that are out at the moment.
• Also with every issue of my magazine, there will be parts of a
code included and if you buy the magazine enough times the
code will be ready to use on iTunes and you will have up to
£5.00 to spend.

7. Price.
• I will be selling my magazine for
approximately around £1.50-2.00. This is a
good price and it will appeal to my target
audience because it is cheap and afford able.

8. Where is it going to be sold?
• My magazine will be sold in all super markets
(Tesco, Sainsburys etc) because they are very
accessible to everybody.
• I will also be selling my magazine in
newsagents, and also on magazine stands.
• There will be a website for my magazine, and
there will be an option to apply for a monthly
subscription on there.

9. The main story.
• The main story for my magazine is going to be
an interview with a new singer/band. This will
appeal to my target audience because new
music is appealing and it would allow them to
keep up to date with the new developments
in the music industry! Also, the new singer
will obviously be in the ‘indie’ music genre, so
the singers style/image will fit with the
magazine in general.

10. Publishing.
• I will publish my magazine with a company
who usually publishes magazines similar to
mine: Bauer Media, IPC media, Haymarket
media company.

11. Masthead fonts.
Que FONTita! grease
Chocolate Dealer coaster
Neon
pussycat

12. Target audience profiles.
Name: Emily Winduss Name: Becky Metson Name: Dom
Age: 15 Age: 17 Hibberd
Interests: Shopping, Interests: Fashion, art, Age: 19
reading, music, music, festivals, Interests: Going
fashion. shopping. out, gigs/festivals,
Favourite music: Indie Favourite music: Indie. money.
pop/rock, country. Favourite music:
indie, dance.