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Practical Financial Activities for Growing Business
Practical Financial Activities for Growing Business

For Finance and Banking Department
Martin de Tours School of Management and Economics
Assumption University




                              ม.ล. ลือศั กดิ์ จักรพันธุ ์
                              M.L. Luesak Chakrabandhu

                              DVP Business Development
                              DVP Business Improvement Center
                              IT Director
                              S&P Syndicate Public Company Limited




                                                                     1
Sections


       S&P Company Overview
        S&P Company Overview


       S&P Funding and Cash Management


       Financial Knowledges in Action


       Financially Literate Team




                                         2
S&P Business Overview
  S&P Business Structure
   S&P Business Structure

  Domestic Restaurants & Bakery
  Domestic Restaurants & Bakery
       • • 6 Brands with 113 Restaurants and 301 Bakery Shops ––Total of 414 fully-owned
            6 Brands with 113 Restaurants and 301 Bakery Shops Total of 414 fully-owned
         outlets, S&P, Patara, Bluecup, Patio, Vanilla, Grand Seaside
       outlets, S&P, Patara, Bluecup, Patio, Vanilla, Grand Seaside
       • • JV Brand with 25 outlets Haagen-Dazs Ice Cream
            JV Brand with 25 outlets Haagen-Dazs Ice Cream
       • • Franchised Brand 1 outlet Tonkatsu Maisen
            Franchised Brand 1 outlet Tonkatsu Maisen


  Overseas Restaurants
  Overseas Restaurants
       ••      6 brands with 21 outlets in 7 countries
              6 brands with 21 outlets in 7 countries
       ••      Countries: UK, Switzerland, Singapore, Taiwan, Malaysia, China, and Austria
              Countries: UK, Switzerland, Singapore, Taiwan, Malaysia, China, and Austria


  Retail Products
  Retail Products
        • Quickmeal Frozen Food, GABA Rice, S&P Sausages, Jelio Jelly, Delio Cookies,
       • Quickmeal Frozen Food, GABA Rice, S&P Sausages, Jelio Jelly, Delio Cookies,
            Mooncakes, Simply Thai
            Mooncakes, Simply Thai
   Other Services
   Other Services
        • S&P Delivery Service (Call Center 1344 & www.snpfood.com E-commerce)
       • S&P Delivery Service (Call Center 1344 & www.snpfood.com E-commerce)
       • S&P Caterman ––Catering Service
        • S&P Caterman Catering Service




                                                                                             3
Domestic Restaurant & Bakery
Underlying growth of the company
  Our portfolio of brands cater needs of various segments
  Our portfolio of brands cater needs of various segments
  Domestic Restaurants & Bakery
  Domestic Restaurants & Bakery
      ••    Over 75% of Total Revenue comes from domestic restaurant and bakery operation
           Over 75% of Total Revenue comes from domestic restaurant and bakery operation
      ••    5 major brands capturing different customer segments
           5 major brands capturing different customer segments

      S&P - - A chain of Contemporary Thai Restaurants & Bakery Shops, serving both Thai and
       S&P A chain of Contemporary Thai Restaurants & Bakery Shops, serving both Thai and
      international cuisine where everyone can enjoy aarelaxing and friendly atmosphere.
       international cuisine where everyone can enjoy relaxing and friendly atmosphere.

      Patara ––Targeting high-end customers, Patara restaurant offers authentic yet
       Patara Targeting high-end customers, Patara restaurant offers authentic yet
       innovative Thai food in an elegant and intimate Thai contemporary setting. Patara
      innovative Thai food in an elegant and intimate Thai contemporary setting. Patara
       currently operates in 5 countries with 8 outlets
      currently operates in 5 countries with 8 outlets

      Bluecup - -Complementing the S&P restaurant and bakery concepts, 202 Bluecup
       Bluecup Complementing the S&P restaurant and bakery concepts, 202 Bluecup
       corners and 2 stand alone cafe offer customers the best selection of coffee and
      corners and 2 stand alone cafe offer customers the best selection of coffee and
       beverages.
      beverages.

      Patio ––Targeting a more worldly middle class. patio is an east/west home cafe featuring
       Patio Targeting a more worldly middle class. patio is an east/west home cafe featuring
      Asian and western favorites in aacozy, stylish, and relaxing atmosphere.
       Asian and western favorites in cozy, stylish, and relaxing atmosphere.

      Vanilla ––Vanilla's group of innovative, original cafes and restaurants serve aawide
       Vanilla Vanilla's group of innovative, original cafes and restaurants serve wide
      selection of high-quality international cuisine, bakery. Vanilla targets aayounger crowd
       selection of high-quality international cuisine, bakery. Vanilla targets younger crowd
      who enjoys aatrendy and exciting dining experience
       who enjoys trendy and exciting dining experience

      Grand Seaside –– A seafood & contemporary Thai food restaurant in aarelaxing and
       Grand Seaside A seafood & contemporary Thai food restaurant in relaxing and
      friendly atmosphere, surrounding with aabeautiful beach and sea.
       friendly atmosphere, surrounding with beautiful beach and sea.


                                                                                                 5
                               STRICTLY CONFIDENTIAL
Domestic Restaurant & Bakery
Underlying growth of the company
  Sample of our products from various segments
   Sample of our products from various segments




                                                  6
                       STRICTLY CONFIDENTIAL
Expanding the footprint into international
marketplace
 International Presence
  International Presence

         United Kingdom


                                             Japan
                     Austria                 TBD



                                             Taiwan



                                             China
                   Switzerland


                                             Singapore

                Thailand

                                             Malaysia


                                                         8
Agenda


     S&P Company Overview


     S&P Funding and Cash Management
      S&P Funding and Cash Management


     Financial Knowledges in Action


     Financially Literate Team




                                        11
Being a listed company
 S&P Key Advantages
  S&P Key Advantages




     Financial Benefits
    Financial Benefits
    •
      •    Fund raising & greater borrowing power
          Fund raising & greater borrowing power
    •
      •    Attracting investors
          Attracting investors
    •
      •    Opportunity to implement employee share option
          Opportunity to implement employee share option



     Long-term Benefits
    Long-term Benefits
    •
      •    Financial control and governance
          Financial control and governance
    •
      •    Professional management team appointment
          Professional management team appointment
    •
      •    Public awareness in company's products and services
          Public awareness in company's products and services
    •
      •    Status of fast growing and transparent enterprise
          Status of fast growing and transparent enterprise
    •
      •    Employee confidence
          Employee confidence




                                                                 12
Cash rich business
 Fund Investments
  Fund Investments




       Note: Financial statements available at www.sandp.co.th
                                                                 13
Cash rich business
 Borrow for global operations
  Borrow for global operations

  BANK OVERDRAFT (bank’s lending base rate +0.5%)
  S&P Restaurant Limited:
  GBP 32,330 or approximately THB 1.58 million (December 31, 2011)
  GBP 34,717 or approximately THB 1.74 million (September 30, 2012)



  LONG-TERM
  BORROWINGS



 “Local Currency”




        Note: Financial statements available at www.sandp.co.th
                                                                      14
Agenda


     S&P Company Overview


     S&P Funding and Cash Management


     Financial Knowledge in Action
      Financial Knowledge in Action


     Financially Literate Team




                                       15
Growth Strategy
 Back to Basic “Ansoff's Matrix”
  Back to Basic “Ansoff's Matrix”


         S&P Vision
         “The world’s favourite Thai restaurant,
         bakery and food products”



 Nation-wide strengths leverage

 ASEAN as “Home Ground”

 Upgrading “Multinational” to “Global”




                                                   16
ASEAN
 Key Facts (end of 2011)
  Key Facts (end of 2011)




          ••
         ASEAN+3 Population: 2.1 billion (31.0% of world's population)
     •• ASEAN+3 Population: 2.1 billion (31.0% of world's population)
         ASEAN+6 Population: 3.4 billion (49.0% of world's population)
     •• ASEAN+6 Population: 3.4 billion (49.0% of world's population)
         ASEAN+3 Urban Population: 21-100%
     •• ASEAN+3 Urban Population: 21-100%
         ASEAN+3 GDP: USD 16.46 billion (23.6% of world's GDP)
     •• ASEAN+3 GDP: USD 16.46 billion (23.6% of world's GDP)
         Thailand's share of Intra-ASEAN trade: 24.3%
     •• Thailand's share of Intra-ASEAN trade: 24.3%




     Source: www.asean.org
                                                                         17
ASEAN Economic Community (AEC)
 AEC Key Characteristics
  AEC Key Characteristics




        ••
    (a) a single market and production base
   (a) a single market and production base
    (b) a highly competitive economic region
   (b) a highly competitive economic region
    (c) a region of equitable economic development
   (c) a region of equitable economic development
    (d) a region fully integrated into the global economy
   (d) a region fully integrated into the global economy




     Source: ASEAN ECONOMIC COMMUNITY BLUEPRINT www.asean.org
                                                                18
ASEAN Economic Community (AEC)
 AEC Key Characteristics: a single market and production base
  AEC Key Characteristics: a single market and production base




      ••
   Single market and production base's five core
   Single market and production base's five core
   elements
   elements

    + free flow of goods
    + free flow of goods
    + free flow of services
    + free flow of services
    + free flow of investment
    + free flow of investment
    + freer flow of capital
    + freer flow of capital
    + free flow of skilled labour
    + free flow of skilled labour



     Source: ASEAN ECONOMIC COMMUNITY BLUEPRINT www.asean.org
                                                                 19
WHAT to do and WHERE to go
 Appraising Opportunities: Reviewing Internal Options
  Appraising Opportunities: Reviewing Internal Options




                                                         20
WHAT to do and WHERE to go
 Appraising Opportunities: Knowing Challenges
  Appraising Opportunities: Knowing Challenges




                                                 21
WHAT to do and WHERE to go
 Appraising Opportunities: Acquiring Local Information
  Appraising Opportunities: Acquiring Local Information




                                                          22
It's time to have fun … with numbers
 Appraising Opportunities: Being Precise
  Appraising Opportunities: Being Precise




                                            24
Agenda


     S&P Company Overview


     S&P Funding and Cash Management


     Financial Knowledges in Action


     Financially Literate Team
      Financially Literate Team




                                       26
Needed Knowledges/Skills
 Managerial and Financial Accounting
 Managerial and Financial Accounting




      Practical Financial Knowledges
     Practical Financial Knowledges
        Time Value for Money
     ••Time Value for Money
        Opportunity Costs
     ••Opportunity Costs
        Marginal Costs of Products
     ••Marginal Costs of Products
        Investment Return (NPV, IRR and ROI)
     ••Investment Return (NPV, IRR and ROI)
        Financial Ratios
     ••Financial Ratios




                                               27
Needed Knowledges/Skills
 Business Understanding: Internal & External
  Business Understanding: Internal & External




      Business knowledges
      • Macroeconomic knowledges
      • Primary Information Acquisition
      • Local Culture Understandings
      • People Skills
      • Marketing STP & Marketing Mix




                                                28
End of Presentation
 End of Presentation




                       www.slideshare.net/luesak

                              Thank You




                                                   31

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Practical financial activities for growing business (for abac)

  • 1. Practical Financial Activities for Growing Business Practical Financial Activities for Growing Business For Finance and Banking Department Martin de Tours School of Management and Economics Assumption University ม.ล. ลือศั กดิ์ จักรพันธุ ์ M.L. Luesak Chakrabandhu DVP Business Development DVP Business Improvement Center IT Director S&P Syndicate Public Company Limited 1
  • 2. Sections S&P Company Overview S&P Company Overview S&P Funding and Cash Management Financial Knowledges in Action Financially Literate Team 2
  • 3. S&P Business Overview S&P Business Structure S&P Business Structure Domestic Restaurants & Bakery Domestic Restaurants & Bakery • • 6 Brands with 113 Restaurants and 301 Bakery Shops ––Total of 414 fully-owned 6 Brands with 113 Restaurants and 301 Bakery Shops Total of 414 fully-owned outlets, S&P, Patara, Bluecup, Patio, Vanilla, Grand Seaside outlets, S&P, Patara, Bluecup, Patio, Vanilla, Grand Seaside • • JV Brand with 25 outlets Haagen-Dazs Ice Cream JV Brand with 25 outlets Haagen-Dazs Ice Cream • • Franchised Brand 1 outlet Tonkatsu Maisen Franchised Brand 1 outlet Tonkatsu Maisen Overseas Restaurants Overseas Restaurants •• 6 brands with 21 outlets in 7 countries 6 brands with 21 outlets in 7 countries •• Countries: UK, Switzerland, Singapore, Taiwan, Malaysia, China, and Austria Countries: UK, Switzerland, Singapore, Taiwan, Malaysia, China, and Austria Retail Products Retail Products • Quickmeal Frozen Food, GABA Rice, S&P Sausages, Jelio Jelly, Delio Cookies, • Quickmeal Frozen Food, GABA Rice, S&P Sausages, Jelio Jelly, Delio Cookies, Mooncakes, Simply Thai Mooncakes, Simply Thai Other Services Other Services • S&P Delivery Service (Call Center 1344 & www.snpfood.com E-commerce) • S&P Delivery Service (Call Center 1344 & www.snpfood.com E-commerce) • S&P Caterman ––Catering Service • S&P Caterman Catering Service 3
  • 4. Domestic Restaurant & Bakery Underlying growth of the company Our portfolio of brands cater needs of various segments Our portfolio of brands cater needs of various segments Domestic Restaurants & Bakery Domestic Restaurants & Bakery •• Over 75% of Total Revenue comes from domestic restaurant and bakery operation Over 75% of Total Revenue comes from domestic restaurant and bakery operation •• 5 major brands capturing different customer segments 5 major brands capturing different customer segments S&P - - A chain of Contemporary Thai Restaurants & Bakery Shops, serving both Thai and S&P A chain of Contemporary Thai Restaurants & Bakery Shops, serving both Thai and international cuisine where everyone can enjoy aarelaxing and friendly atmosphere. international cuisine where everyone can enjoy relaxing and friendly atmosphere. Patara ––Targeting high-end customers, Patara restaurant offers authentic yet Patara Targeting high-end customers, Patara restaurant offers authentic yet innovative Thai food in an elegant and intimate Thai contemporary setting. Patara innovative Thai food in an elegant and intimate Thai contemporary setting. Patara currently operates in 5 countries with 8 outlets currently operates in 5 countries with 8 outlets Bluecup - -Complementing the S&P restaurant and bakery concepts, 202 Bluecup Bluecup Complementing the S&P restaurant and bakery concepts, 202 Bluecup corners and 2 stand alone cafe offer customers the best selection of coffee and corners and 2 stand alone cafe offer customers the best selection of coffee and beverages. beverages. Patio ––Targeting a more worldly middle class. patio is an east/west home cafe featuring Patio Targeting a more worldly middle class. patio is an east/west home cafe featuring Asian and western favorites in aacozy, stylish, and relaxing atmosphere. Asian and western favorites in cozy, stylish, and relaxing atmosphere. Vanilla ––Vanilla's group of innovative, original cafes and restaurants serve aawide Vanilla Vanilla's group of innovative, original cafes and restaurants serve wide selection of high-quality international cuisine, bakery. Vanilla targets aayounger crowd selection of high-quality international cuisine, bakery. Vanilla targets younger crowd who enjoys aatrendy and exciting dining experience who enjoys trendy and exciting dining experience Grand Seaside –– A seafood & contemporary Thai food restaurant in aarelaxing and Grand Seaside A seafood & contemporary Thai food restaurant in relaxing and friendly atmosphere, surrounding with aabeautiful beach and sea. friendly atmosphere, surrounding with beautiful beach and sea. 5 STRICTLY CONFIDENTIAL
  • 5. Domestic Restaurant & Bakery Underlying growth of the company Sample of our products from various segments Sample of our products from various segments 6 STRICTLY CONFIDENTIAL
  • 6. Expanding the footprint into international marketplace International Presence International Presence United Kingdom Japan Austria TBD Taiwan China Switzerland Singapore Thailand Malaysia 8
  • 7. Agenda S&P Company Overview S&P Funding and Cash Management S&P Funding and Cash Management Financial Knowledges in Action Financially Literate Team 11
  • 8. Being a listed company S&P Key Advantages S&P Key Advantages Financial Benefits Financial Benefits • • Fund raising & greater borrowing power Fund raising & greater borrowing power • • Attracting investors Attracting investors • • Opportunity to implement employee share option Opportunity to implement employee share option Long-term Benefits Long-term Benefits • • Financial control and governance Financial control and governance • • Professional management team appointment Professional management team appointment • • Public awareness in company's products and services Public awareness in company's products and services • • Status of fast growing and transparent enterprise Status of fast growing and transparent enterprise • • Employee confidence Employee confidence 12
  • 9. Cash rich business Fund Investments Fund Investments Note: Financial statements available at www.sandp.co.th 13
  • 10. Cash rich business Borrow for global operations Borrow for global operations BANK OVERDRAFT (bank’s lending base rate +0.5%) S&P Restaurant Limited: GBP 32,330 or approximately THB 1.58 million (December 31, 2011) GBP 34,717 or approximately THB 1.74 million (September 30, 2012) LONG-TERM BORROWINGS “Local Currency” Note: Financial statements available at www.sandp.co.th 14
  • 11. Agenda S&P Company Overview S&P Funding and Cash Management Financial Knowledge in Action Financial Knowledge in Action Financially Literate Team 15
  • 12. Growth Strategy Back to Basic “Ansoff's Matrix” Back to Basic “Ansoff's Matrix” S&P Vision “The world’s favourite Thai restaurant, bakery and food products” Nation-wide strengths leverage ASEAN as “Home Ground” Upgrading “Multinational” to “Global” 16
  • 13. ASEAN Key Facts (end of 2011) Key Facts (end of 2011) •• ASEAN+3 Population: 2.1 billion (31.0% of world's population) •• ASEAN+3 Population: 2.1 billion (31.0% of world's population) ASEAN+6 Population: 3.4 billion (49.0% of world's population) •• ASEAN+6 Population: 3.4 billion (49.0% of world's population) ASEAN+3 Urban Population: 21-100% •• ASEAN+3 Urban Population: 21-100% ASEAN+3 GDP: USD 16.46 billion (23.6% of world's GDP) •• ASEAN+3 GDP: USD 16.46 billion (23.6% of world's GDP) Thailand's share of Intra-ASEAN trade: 24.3% •• Thailand's share of Intra-ASEAN trade: 24.3% Source: www.asean.org 17
  • 14. ASEAN Economic Community (AEC) AEC Key Characteristics AEC Key Characteristics •• (a) a single market and production base (a) a single market and production base (b) a highly competitive economic region (b) a highly competitive economic region (c) a region of equitable economic development (c) a region of equitable economic development (d) a region fully integrated into the global economy (d) a region fully integrated into the global economy Source: ASEAN ECONOMIC COMMUNITY BLUEPRINT www.asean.org 18
  • 15. ASEAN Economic Community (AEC) AEC Key Characteristics: a single market and production base AEC Key Characteristics: a single market and production base •• Single market and production base's five core Single market and production base's five core elements elements + free flow of goods + free flow of goods + free flow of services + free flow of services + free flow of investment + free flow of investment + freer flow of capital + freer flow of capital + free flow of skilled labour + free flow of skilled labour Source: ASEAN ECONOMIC COMMUNITY BLUEPRINT www.asean.org 19
  • 16. WHAT to do and WHERE to go Appraising Opportunities: Reviewing Internal Options Appraising Opportunities: Reviewing Internal Options 20
  • 17. WHAT to do and WHERE to go Appraising Opportunities: Knowing Challenges Appraising Opportunities: Knowing Challenges 21
  • 18. WHAT to do and WHERE to go Appraising Opportunities: Acquiring Local Information Appraising Opportunities: Acquiring Local Information 22
  • 19. It's time to have fun … with numbers Appraising Opportunities: Being Precise Appraising Opportunities: Being Precise 24
  • 20. Agenda S&P Company Overview S&P Funding and Cash Management Financial Knowledges in Action Financially Literate Team Financially Literate Team 26
  • 21. Needed Knowledges/Skills Managerial and Financial Accounting Managerial and Financial Accounting Practical Financial Knowledges Practical Financial Knowledges Time Value for Money ••Time Value for Money Opportunity Costs ••Opportunity Costs Marginal Costs of Products ••Marginal Costs of Products Investment Return (NPV, IRR and ROI) ••Investment Return (NPV, IRR and ROI) Financial Ratios ••Financial Ratios 27
  • 22. Needed Knowledges/Skills Business Understanding: Internal & External Business Understanding: Internal & External Business knowledges • Macroeconomic knowledges • Primary Information Acquisition • Local Culture Understandings • People Skills • Marketing STP & Marketing Mix 28
  • 23. End of Presentation End of Presentation www.slideshare.net/luesak Thank You 31