The Role of Social Media in the Ebola Crisis
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This is the trial lecture of my PhD, which will be defended the 24th of October 2014 in the Arctic Univ of Norway (UiT). In this lecture I will provide an overview of the benefits and challenges of using social media in crisis management. As study case we use the ongoing ebola crisis.
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The Role of Social Media in the Ebola Crisis
- 1. Using social media in crisis management: benefits & challenges Case study: Social Media in the Ebola crisis Luis Fernandez Luque (luis.luque@norut.no) 24th October, 2014 - PhD Trial Lecture Computer Science Department, UiT, Tromso, Norway
- 2. Agenda 3 4 1 Social Media 2 Crisis Management Miss-communication Detection & Monitoring 7 8 5 Education & Communication 6 Benefits Challenges Conclusions
- 3. Agenda 3 4 1 Social Media 2 Crisis Management Miss-communication Detection & Monitoring 7 8 5 Education & Communication 6 Benefits Challenges Conclusions
- 4. Social Media
- 5. Global Social Media Most popular social media by country Source: http://cdn.searchenginejournal.com/wp-content/ uploads/2011/09/social-media-black.jpeg
- 6. Social Media – Medicine 2.0
- 7. Agenda 3 4 1 Social Media 2 Crisis Management Miss-communication Detection & Monitoring 7 8 5 Education & Communication 6 Benefits Challenges Conclusions
- 8. Crisis • “a difficult or dangerous situation that needs serious attention” • “the turning point for better or worse in an acute disease or fever” • “an emotionally significant event or radical change of status in a person's life” Source: merriam-webster.com
- 9. Crisis Management Global Sector/Company Personal
- 10. Crisis Management Source: William Crandall, John E. Spillan, Crisis Management in the New Strategy Landscape, SAGE, 2009, ISBN:1412954134
- 11. Agenda 3 4 1 Social Media 2 Crisis Management Miss-communication Detection & Monitoring 7 8 5 Education & Communication 6 Benefits Challenges Conclusions
- 12. Ebola Crisis – before the crisis http://healthmap.org/ebola/#timeline
- 13. Ebola Crisis – before the crisis “HealthMap’s automated text-processing algorithm has been tracking the Ebola outbreak since March 14, when the Guinean news site Africaguinee.com reported “a strange fever” in the country’s Macenta prefecture “marked by anal and nasal bleeding.” Larry Greenemeier, "Smart Machines Join Humans in Tracking Africa Ebola Outbreak", Scientific American, September 24, 2014
- 14. Ebola – mobile health “The ongoing west African Ebola outbreak serves as a call … to accelerate the implementation of smartphone-based health applications in developing countries” Ansumana R, Bonwitt J, Stenger DA, Jacobsen KH. Ebola in Sierra Leone: a call for action. Lancet. 2014 Jul 26;384(9940):303 http://www.unfoundation.org/news-and-media/publications-and-speeches/ mhealth-for-development-1.html
- 15. mHealth and Big Data “"We've never had this large-scale, anonymised mobile phone data before as a species," says Nuria Oliver, a scientific director at mobile phone company Telefonica.” BBC News Matthew Wall, "Ebola: Can big data analytics help contain its spread?”, 14 October, BBC News, http://www.bbc.com/news/business-29617831
- 16. Agenda 3 4 1 Social Media 2 Crisis Management Miss-communication Detection & Monitoring 7 8 5 Education & Communication 6 Benefits Challenges Conclusions
- 17. Ebola – Fake News http://blogs.elpais.com/verne/2014/10/b ulos-ebola-espana.html
- 18. Ebola – Fake News
- 19. Ebola – Fake cures: nano silver
- 20. Ebola – Fake cures: nano silver
- 21. Ebola – Fake cures: response http://www.fda.gov/ICECI/EnforcementActi ons/WarningLetters/2014/ucm416051.htm
- 22. Ebola – For Sale
- 23. Agenda 3 4 1 Social Media 2 Crisis Management Miss-communication Detection & Monitoring 7 8 5 Education & Communication 6 Benefits Challenges Conclusions
- 25. Ebola – mobile health
- 26. Ebola – mobile (un)health
- 27. Ebola – SMS communication http://www.ttcmobile.com/newsitem/using-sms-for-social-mobilization-and-reporting- on-the-ebola-outbreak-2/
- 28. Ebola Crisis – Fighting Stigma https://www.youtube.com/user/who/about
- 29. Agenda 3 4 1 Social Media 2 Crisis Management Miss-communication Detection & Monitoring 7 8 5 Education & Communication 6 Benefits Challenges Conclusions
- 30. Benefits • Real time monitoring • Global reach with low cost • Multiple data sources (sensors, people, content) • Easy to scale: fast deployment, not extra cost in infrastructure.
- 31. Agenda 3 4 1 Social Media 2 Crisis Management Miss-communication Detection & Monitoring 7 8 5 Education & Communication 6 Benefits Challenges Conclusions
- 32. Challenges Nowadays crisis are worldwide complex systems crisis: • Lack of monitoring and actuation tools • Tools for policy makers • Simulation and forecasting of miscommunication • Enforcement • Integration of multiple data source • Training: social media is not simple
- 33. Challenges: Digital Wildfires in a Hyperconnected World Constellation http://www3.weforum.org/docs/WEF_GlobalRisks_Report_2013.pdf
- 34. Agenda 3 4 1 Social Media 2 Crisis Management Miss-communication Detection & Monitoring 7 8 5 Education & Communication 6 Benefits Challenges Conclusions
- 35. Conclusions • Social Media has a huge impact at global/country/local crisis • Rapid development, lack of tools for research and policy making • Chaos, Complex Systems Science • Highly multidisciplinary research • Big Data and Data Analytics of Social Media is growing as business in multiple sectors.
- 36. http://www.slideshare.net/luis.luque Luis Fernandez Luque (luis.luque@norut.no) +34 656 93 09 01