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eCommerce
                     Starting tips on eCommerce
                     Luis M Cordeiro
                     prof@luismcordeiro.net




Luis M Cordeiro prof@luismcordeiro.net            eCommerce Lectures
Domain Name
Starting tips on eCommerce


    Determine a good business name for your e-
   commerce store and then purchase a domain
    name for the name of your store. The name
   should have a keyword that people would use
       to find your products and/or services.

    EG: If your store is about selling gloves then:
                www.gloveplanet.com

Luis M Cordeiro prof@luismcordeiro.net       eCommerce Lectures
Hosting
Starting tips on eCommerce


 Sign up with a quality web hosting provider. It
 should have at least one SQL database, and can
  do server side scripting, such as SHTML, PHP,
   and/or CGI scripting and at least 300Mb of
                      space.




Luis M Cordeiro prof@luismcordeiro.net   eCommerce Lectures
Shopping Cart
Starting tips on eCommerce


       Use a good shopping cart (eCommerce
    Platform). The shopping cart needs to do the
                     following:

             1) Allow multiple simultaneous users.
              2) Keep a running total of the costs.
                      3) Finalize the order.



Luis M Cordeiro prof@luismcordeiro.net          eCommerce Lectures
Database
Starting tips on eCommerce


         Create a good database - The database is
                     usually used to:

                       1) Keep customer data
                2) Create customer personalization
                        3) Keep product data
                  4) Hold shopping cart contents
                  5) Integrate with other systems

Luis M Cordeiro prof@luismcordeiro.net           eCommerce Lectures
Credit Cards
Starting tips on eCommerce


                                   Accept credit cards.

  You will want the ability to accept credit cards.
   Sure, you can run an ecommerce business by
   using fax, and/or requiring people to send in
    your checks, but you will be leaving a lot of
   money on the table if you don't accept credit
            cards in one form or another.
    Ex: https://www.e-onlinedata.com/psiphon
Luis M Cordeiro prof@luismcordeiro.net                    eCommerce Lectures
Security
Starting tips on eCommerce


          Use a secure socket layer -
    A secure socket layer encrypts the data
 between the customer's computer and your
web server. It keeps prying eyes from sneaking a
peek at sensitive data, such as credit card info.




Luis M Cordeiro prof@luismcordeiro.net   eCommerce Lectures
Payment Gateway
Starting tips on eCommerce


             Use a payment gateway -
 A payment gateway collects the credit card info
  and sales info (price, customer info, etc.) and
  does some sort of basic fraud check, to make
       sure the credit card isn't stolen, etc.
    It charges the customer's credit card and
  deposits the money into your bank account.



Luis M Cordeiro prof@luismcordeiro.net   eCommerce Lectures
Merchant Account
Starting tips on eCommerce


                         Acquire a merchant account

  A merchant account allows your business to
charge sales to credit cards. It is basically a type
  of agreement between your business and a
                      bank.




Luis M Cordeiro prof@luismcordeiro.net                eCommerce Lectures
Business Bank Account
Starting tips on eCommerce


             Get a separate business bank account

 You will need a bank account that will accept
the deposits for the credit card charges. As with
 most everything else, business bank accounts
   vary in features and costs based upon the
                 servicing bank.



Luis M Cordeiro prof@luismcordeiro.net        eCommerce Lectures
Contacts
My contact information



E-mail
You can contact me at
prof@luismcordeiro.net


On the web
twitter.com/luismcordeiro
linkedin.com/luismcordeiro
skype: luis_marco_cordeiro




Luis M Cordeiro prof@luismcordeiro.net   eCommerce Lectures

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Starting tips to build an eCommerce

  • 1. eCommerce Starting tips on eCommerce Luis M Cordeiro prof@luismcordeiro.net Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 2. Domain Name Starting tips on eCommerce Determine a good business name for your e- commerce store and then purchase a domain name for the name of your store. The name should have a keyword that people would use to find your products and/or services. EG: If your store is about selling gloves then: www.gloveplanet.com Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 3. Hosting Starting tips on eCommerce Sign up with a quality web hosting provider. It should have at least one SQL database, and can do server side scripting, such as SHTML, PHP, and/or CGI scripting and at least 300Mb of space. Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 4. Shopping Cart Starting tips on eCommerce Use a good shopping cart (eCommerce Platform). The shopping cart needs to do the following: 1) Allow multiple simultaneous users. 2) Keep a running total of the costs. 3) Finalize the order. Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 5. Database Starting tips on eCommerce Create a good database - The database is usually used to: 1) Keep customer data 2) Create customer personalization 3) Keep product data 4) Hold shopping cart contents 5) Integrate with other systems Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 6. Credit Cards Starting tips on eCommerce Accept credit cards. You will want the ability to accept credit cards. Sure, you can run an ecommerce business by using fax, and/or requiring people to send in your checks, but you will be leaving a lot of money on the table if you don't accept credit cards in one form or another. Ex: https://www.e-onlinedata.com/psiphon Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 7. Security Starting tips on eCommerce Use a secure socket layer - A secure socket layer encrypts the data between the customer's computer and your web server. It keeps prying eyes from sneaking a peek at sensitive data, such as credit card info. Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 8. Payment Gateway Starting tips on eCommerce Use a payment gateway - A payment gateway collects the credit card info and sales info (price, customer info, etc.) and does some sort of basic fraud check, to make sure the credit card isn't stolen, etc. It charges the customer's credit card and deposits the money into your bank account. Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 9. Merchant Account Starting tips on eCommerce Acquire a merchant account A merchant account allows your business to charge sales to credit cards. It is basically a type of agreement between your business and a bank. Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 10. Business Bank Account Starting tips on eCommerce Get a separate business bank account You will need a bank account that will accept the deposits for the credit card charges. As with most everything else, business bank accounts vary in features and costs based upon the servicing bank. Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
  • 11. Contacts My contact information E-mail You can contact me at prof@luismcordeiro.net On the web twitter.com/luismcordeiro linkedin.com/luismcordeiro skype: luis_marco_cordeiro Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures