More Related Content Similar to 7 tips to rock with dynamic remarketing on Facebook (20) 7 tips to rock with dynamic remarketing on Facebook1. LUKAS KREJCA @ DUBAI PPC MEETUP
7 TIPS TO ROCK WITH DYNAMIC
REMARKETING ON FACEBOOK
3. How it works
PLACE PIXEL ON WEBSITE CREATE PRODUCT CATALOG
CREATE AD TEMPLATERUN THE CAMPAIGN
4. How it works
USER VISITED YOUR
WEBSITE
LEFT
WITHOUT PURCHASE
HE WILL SEE VISITED
PRODUCTS ON FACEBOOK
HE WILL GO BACK
AND BUY
10. What to send in Facebook pixel?
product / purchase value
product name
brand
category
margin
customer detail (“advanced matching”)
anything you want
13. How to create a custom audience?
FACEBOOK
ADS MANAGER
AUDIENCES
CREATE
CUSTOM AUDIENCE
WEBSITE TRAFFIC
16. Warning
= be aware of low traffic
= you might prefer to start with unsgemented
campaign and segment it after you see some
performance
21. I don't want to compete with myself
= create audience of users
who are being targeted
by your remarketing
= exclude this audience
from all of your acquisition
campaign
23. Dynamic Up-Sell
= to increase order value
= based on what user viewed
Related products
Premium brands
High-margin products
26. Make your prospecting dynamic
= show products from your catalog to new
users based on standard targeting options
= at this moment only through API
27. UAE Fashion Shop case-study
PROSPECTING FEED WITH
LANDING PAGE ON
CATEGORY
ROI HUNTER:
DPA FOR NEW CUSTOMERS,
LOOKALIKE TARGETING
oCPM BIDDING
AUTOMATIC RULES
MANAGE BUDGETS
http://bit.ly/uaefs-dpa
28. “Image is the most important
part of your FB creative.
Give it more love.”
34. Let's stay in touch
@lukaskrejca
@roihuntercom
www.roihunter.com/blog
www.lukaskrejca.com