This web-diagram outlines the launch of the Google Wallet. http://www.google.com/wallet/ https://plus.google.com/+LukeBuchanan www.lukebuchanan.com

1. Only works on sprint nexus S 4g
Heavy competition
ISIS, Visa
PROBLEMS
Only partnered with mastercard
Mobile advertising
Able to put Ids, passports, health care, hotel
keys, boarding passes, etc
Fosters consumer engagement
Shopping list
possibilities/
problems
Future
G offers downloaded
from google services
Memory of usual purchases
Open future
Location dedection
In-store coupons pop up depending on your
loyalty with the merchant
Mobile, local, personalized
Google Checkout
Requires expanded acceptance of tap 2 pay
terminals
Marketing
Automatically redeem all offers
Stores receipts
"opportunity for merchants to strengthen rltshp
with faster, easier shopping with relevant
discounts and loyalty rewards"
"the future of commerce"
Near-field communication (NFC)
Requires merchants w/ compatible tech
Contactless-payment
terminals
MC PayPass
VeriFone
Ingenico
Business model based on advertising and
coupons it sells to merchants not financial
services and transaction fees
Technology
Maj. Manufacturers making chip and card
checkout terminals
Pin required to open wallet
Phone screen lock
Lost phone
#1 consumer concern
Stores the personal info
Smart card self destructs when removed
Smart Chips
CC encrypted on smart card
Increase in demand/manufacturing
Mobile ads
Security
CC # never displayed
Geotargeting technology
Offer of the day, check-in offers, offer ads,
places offer
Build rewards with frequent purchasing
Mobile payment in Japan has been widespread
since 2004
Google Wallet
Downloaded from google services
Consumer sentiment
Google Offers
Loyalty Cards
79% small business owners in US find it
appealing
Savings
120,000 ready in US
Offering $5 to new users
300,000 ready globally
Citi MasterCard
No transaction fee
Financial institutions
Prepaid google card
NFC
Charge transaction fee!
Sprint
Verizon,AT&T, T-mobile
Visa, MasterCard, Discovery, Amex
85% likely to embrace one of the mobile wallet
concepts (AB)
Partners
By 2014 50% of smartphones will be NFC
enabled
VeriFone
PayPal mobile
Payment terminal
Manufacturers
Competition
Loyalty rewards
Features
Person2person $ transfer via mobile
Chase QuickPay
Visa's mobile wallet
V.me
Ingenico
Hypercom, ViVOtech
NFC chip
Manufacturers
Amex 'serve' card
Recently purchased Global Bay Mobile
Technologies to expand the retail mobile
payment market
Only compatible with 1 phone!
Square
Physical receipts
Tv commercial w/
everyone out to dinner
Mobile operators
ISIS
$ transferred from any CC
Nexus S 4G
Consumer sentiment
More mobile providers on board with ISIS
Searchable sales history
Macy's, subway, walgreens, Toys-R-Us,
Merchants
Scan coupons
Android phones
Full circle-from offers, to on-site redemption, to
payment, to brand loyalty tracking, to payment
and coupon redemption measurments
"you pay, redeem offers, and earn loyalty
rewards"
Tap-to-pay
NXP