See a walk though of a numbers based approach to the frequency and number of blogs, social posts, emails, content offers, etc. for your Inbound Marketing strategy.
19. Sales Close Rate
New vs. Old Sales
Avg. Sale Price
@SavvyPanda
INBOUND FORMULA
Revenue $5,000,000
$15,000 = 334
Sales
70% New = 234 New
Sales
50% Close = 468 SQL’s
20. % Leads from Web
Lead to MQL
MQL to SQL
@SavvyPanda
INBOUND FORMULA
Sales Close Rate
75% = 624
MQL
40% = 1,560 Leads
85% = 1,835 Leads from
Web
50% Close = 468 SQL’s
21. Break Out Into Tactics
Visitor to Lead
@SavvyPanda
INBOUND FORMULA
3% = 61,167
Visitors
85% = 1,835 Leads from
Web
% Leads from Web
Blogging
Content
Downloads
Social Media
Referrals (guest
posts)
Email Marketing
etc...
23. Makeup of Views
Views Per Blog
% Visitors to Blog
@SavvyPanda
BLOGS
Visitor to Lead
75% = 8351
visitors
200 = 42 Blogs
Organic = 50%
Social = 30%
3% = 11067 Visitors
Referral = 10%
Email = 10%
26. @SavvyPanda
SOCIAL
to Blog = 75% =
1660
Social to Blog Social to NOT Blog
Not to Blog = 25% =
554
Avg. Clicks Per Post
To Blog = 35 Clicks = 48
Posts
Not Blog = 15 Clicks = 37
Posts