30. Good content management
allows you to
Edit content yourself
Doesn’t vendor lock you
Is search engine friendly
Allows you to modify it to fit your needs
Well supported
31. It’s free and open source
12 861 plugins
1 312 free themes
Lots of premium themes
Well supported
Search engine friendly
Easy to customize
32. Must have plugins
Defensio Spam WP Maintenance Mode
All in One SEO Pack WP Super Cache
Contact Form 7 WP Touch Pro
Facebook like button WPML
Google Analytics for Wordy
Wordpress
Google XML Sitemaps
38. Good to know
Duplicate content is bad
Content should be indexable by search engines
Make sure your content has links pointing to it
Make sure to mention desired keywords in:
Page title
Content itself
URL
49. “Analysts believe that, based on the current rate
of change and adoption, the mobile web will be
bigger than desktop Internet use by 2015.”
-- Source: Morgan Stanley analysis 2010
55. 9 Deadly Sins of Internet Marketing
1. Lack of value to visitors
2. Lack of measurable goals
3. Not measuring ROI
4. Not monitoring your brand
5. Using bad content management systems
6. Not updating your site
7. Not promoting your content
8. Not knowing your users
9. Disregarding mobile
61. Staying up to date
http://www.google.co.uk/adwords/onlineclassroom/
http://www.youtube.com/user/rustybrick
http://www.youtube.com/googleanalytics
http://www.youtube.com/user/GoogleWebmasterHelp
http://www.Mashable.com
62. Thank you!
Connect with me via Email / Twitter / LinkedIn / Facebook / FriendFeed
Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed
www.lumolink.com