Vkontakte is the dominant social media platform in Russia, targeting a younger audience with more music and video content than Facebook. It offers various advertising options for companies, including video ads, paid posts in a marketplace, and campaigns partnered with popular games and brands. Other major Russian social networks are Odnoklassniki, which has more regional and older users, and OK, which has large communities on topics like photos and eBay. Brands use social media for promotions, contests, quizzes and guides to engage users in an entertaining manner. The social games market is also large in Russia.