4. People Are Attracted to Your Why What How Why Neocortex Limbic Brain Simon Sinek—The Golden Circle Why drives behavior--What’s your purpose, your cause, your belief?
10. Where are they coming from? Source: Pew Internet & American Life Project Older teens (15-17) Generation Y (18-28) Generation X (29-40) Trailing Boomers (41-50) Leading Boomers (51-59) Matures (60-69) Generation Next (16-25)
11. Different values, different needs Beware of generalizations—Bill Clinton and George W. Bush are both Trailing Boomers, born with in 60 days of each other in 1946. Generation Y (18-28) Generation X (29-40) Trailing Boomers (41-50) Leading Boomers (51-59) Matures (60-69) I want to make a difference—tech entitled I want to strike a balance—flexibility matters I don’t trust institutions—it may get worse I respect experience—not authority I respect authority—money is recognition
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Notes de l'éditeur
A study of more than 260,000 college freshmen released this year by UCLA's Higher Education Research Institute found that 66.3% of freshmen surveyed last fall said it is "essential or very important" to help others, the highest percentage to say so in 25 years. Gen X-ers were the latchkey kids of the 70’s—they don’t want to make the same mistakes as their parents. The baby boomers were the first group to be raised with televisions in the home, and television has been identified as "the institution that solidified the sense of generational identity more than any other." [8] Starting in the 1950s, people in diverse geographic locations could watch the same shows, listen to the same news, and laugh at the same jokes. Television shows such as Father Knows Best and Leave it to Beaver showed idealized family settings. Later, the boomers watched scenes from the Vietnam War and the assassinations of John F. Kennedy , Martin Luther King, Jr. , and Robert F. Kennedy . The boomers found that their music, most notably rock and roll , was another expression of their generational identity. Transistor radios were personal devices that allowed teenagers to listen to The Beatles and The Motown Sound . Baby Boomer cohort #1 (born from 1946 to 1954) Memorable events: assassinations of JFK , Robert Kennedy, and Martin Luther King, political unrest, walk on the moon , Vietnam War, anti-war protests, social experimentation, sexual freedom , civil rights movement , environmental movement , women's movement , protests and riots, experimentation with various intoxicating recreational substances Key characteristics: experimental, individualism, free spirited, social cause oriented Baby Boomer cohort #2 (born from 1955 to 1964) Memorable events: Watergate , Nixon resigns, the Cold War , the oil embargo , raging inflation, gasoline shortages Key characteristics: less optimistic, distrust of government, general cynicism
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