This document discusses trends in social media and philanthropy. It finds that non-profits are increasingly using social networks like Facebook to engage younger donors. Specific trends mentioned include social mapping, using humor online, and micro-philanthropy through mobile devices. The document also describes a case study of Apicil, a French organization that provides assistance to vulnerable groups and is looking to better promote its philanthropic work through its website and social media presence.

1. Social media and social causes Marine Chapuis June 9th, 2009

3. The big communication change is here and happening very fast

4. What has changed since we last met?

5. 39 463 members in June vs 35 000 in May

6. The website is coming by the end of this year so we’ll have to look out for this event New tool : webreportages Meeting : « when social causes meet social media »

7. Philanthropy 2.0 is getting bigger and bigger

8. NonProfit 2.0 Philanthropy 2.0 E-philanthropy Social media for social good ePhilanthropy Code of Ethics ePhilanthropy Foundation Social Media Nonprofits

10.  Commercial Social Network : Facebook wins everytime The studies

12. The studies

13. Nutshell Time

14. Let’s take a look at the trends

15. Social mapping

16. Humor May 2009 : J’aime pas Donner http://www.jaimepasdonner.com/

17. Creative Art http://www.keepmakingstrides.com/

18. Introducing Entertainement April 09 : film series

19. 100% social media events Twitter : February 2009 for bringing water to Ethopia Thanksgiving and Twitter : Epic Change Mashable

20. Micro/Mobile philanthropy Splash Screen Adventure List Translation Task

21. My first little philanthropy 2.0 opportunity : the Apicil case

22. Apicil and its 5 philanthropic areas Health Handicap Seniors Employment Mourning

23. Professional guidance Research tools Competence validation Group sessions at Apicil Solidarité Apicil funds Sports and Handicap meetings ? Captions : Health Handicap Employment Mourning Seniors Apicil’s concrete actions

25. Transgenerational Family values Solidarity Human Speaking opportunities

27. Thematics angle approach Transgenerational dialogue Experience sharing Daily life of a family around an handicap Family Social Networking Parents’ blog

30. In the end, it’s all about gaining more « whuffie »…