LathithaBDS is a diversified and wholly black owned and black controlled Consulting and Business Development firm. While LathithaBDS’s Customer Solutions are diverse – incorporating Strategic Planning, Market Growth, Financial Management and Transformation, Operations Redesign, Outsourcing & Integration Strategies and Enterprise Development– they all form part of our fully Integrated Customer Solutions(ICS). As the global economic downturn shows signs of abating and markets begin to recover, leading companies and SMME’s alike are shifting their attention from cost containment to growth. However, experience tells us that sustained growth is hard to achieve even in the best of times. Today, given the effects of the economic downturn, growth for most Enterprises is likely to be that much more difficult – and we know that it’s no secret that growth is a major driver of Enterprise Value (EV). We believe that our clients' success is our success; we believe in professionalism in all that we do, we consistently maintain high standards of service and consultation to always be able to offer the best solutions for our clients, enabling them to reach their organisational goals. We understand our clients’ business needs, we comprehend their business specific language. We live the way they live. We help Enterprises explore extraordinary opportunities, manage and sustain growth, and maximise revenue. What is important to note is that innovation is not just a process but an all-encompassing approach that is cross-cutting – touching upon every vital pillar of business – covering products and processes, financial and risk management, talent development, and branding and promotion, amongst others. Hence, we at LathithaBDS enshrine the need to pursue a collaborative approach wherein all key stakeholders – including customers and strategic suppliers – to participate in dialogue. At LathithaBDS, we entrench the importance of using the Four-Dimensional Matrix in establishing market penetration strategies. Enterprises generally rush to get refined and/or new products/services to markets – and some fail because the concept of Product Commercialisation was never executed correctly for the target market. We share the appreciation that “one of the quickest ways to go out of business is to introduce a great idea to markets, but never completely delivering the features and/or benefits (Value Proposition) that were promised during publicity”.

1. 2013_______________CORPORATE
PROFILE

2. ABOUT US
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Prefaceby Maloti Mothobi
Founder and Creative Director
Strato Couture
www.wearstrato.com
My professional encounter with Lungisa Dyasi
started during 2009 just after completing his tenure
with ABSA Corporate & Business Banking and having
recently started his own Business Consultancy firm –
LathithaBDS.
With a wealth of technical skills augmented by
experience through the Cape Town Fashion Council
and having supported a number of fashion oriented
businesses – I had all the makings to start and sustain a
Fashion and Design House. Naturally – like many start-
up businesses, I sought funding to support my dreams,
hence the referral to Mr Dyasi.
It was not long after my engagement with Mr Dyasi that
I came to realise that while I possessed virtually all the
technical skills to start my dream business – managing
a sustainable business required a different set of skills
which required me to venture into areas of expertise
that I had never been exposed to. This was first, evident
during the collaborative process of developing my
Business Plan- which exposed me to areas such as
market research and analysis, operations design,
retailing of my finished product and the actual
integration of our production and retail.
One of the lessons that remains with me till this day is
how we actually went through a process of developing
a financial plan for my business well before launching
my first store – including the actual review of the
margins of each product/product-line that I intended
to produce
then (which has grown substantially since those
early days).
Upon completion of this process, which for me meant
that I was finally ready to launch my brand – I was to
be introduced to a concept of commercialising not
only my products but also my brand – such that in
September 2009 we were able to officially launch the
StratoTM brand without a cent of borrowed capital
and continued operating until 2011 before we
required expansion capital.
In early 2011, after having expanded the business
through internal resource investment – we needed to
redesign the business to incorporate Retail and a
Production Studio – Mr Dyasi assisted StratoTM in
securing one of the best structured and priced
financial instruments to support our goals. Since
then I have consulted with Mr Dyasi on a number of
occasions, seeking financial advice.
Mr Dyasi has throughout exhibited a strong sense of
the following attributes; visionary leadership, team
work, accountability, ubuntu, responsibility and
integrity in his work.
I recommend the operational ethos of this company. I
admire the driving personality behind the brand
name LathithaBDS. Noting the above I would like to
proudly support Mr Dyasi in all his future
endeavours within our pursuit for economic
freedom.

3. ABOUT US
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Preface Why Lathitha BDS
Lathitha BDS is a diversified and wholly black owned and black controlled Consulting and Business Development firm with
its head office in the heart of the City of Cape Town, South Africa.
It is in recognition of the B-BBEE principles that Youth and Women active economic empowerment is entrenched as one of
developmental pillars at Lathitha BDS. In this regard Lathitha BDS continues to strive to effectively influence South African Youth
and Women to engage constructively to ensure effective utilisation of collective resources that translates to active participation in
economic development initiatives thus enhancing the effectiveness of Broad-Based Black Economic Empowerment as defined.
VISIONSTATEMENT
TopositionLathitha
BDSasamarket
leaderthroughthe
deliveryof
uncompromising
efficientCustomer
ServiceandCustomer
Relationship
Management(CRM)
solutions.
It is then necessary to begin this process by arguing constructively in favour of view that our
Youth and Women actually do have resources that can be used and/or accessed to create
wealth and empowerment opportunities.
To do this it is necessary to begin by understanding that a Resource is:
A person, asset, material, or capital which can be used to accomplish a goal
or
The total means available to a company for increasing production or profit, including
plant, labour, and raw material, that is Assets.
These very resources can be accessed within individuals through skills development and
skills transfer initiatives and also from outside sources such as Conventional Financial
Institutions, Venture Capitalist, Developmental Agencies and Corporations, Angels, etc. but
best of all we at LathithaBDS have made it our business to offer solutions that are designed
to empower entrepreneurs develop and harness value enabling resources for their
respective businesses through services that include with no limitations:
growth strategy formulation and implementation,
financial management and planning,
operations management,
marketing strategies,
corporate identity development,
integration strategies
MISSION
STATEMENT To optimally utilise all resources available to LathithaBDS with
particular sensitivity to maximising the use of human resources
to ensure that we are the preferred strategic partner with all
stakeholders across diverse industries, while leveraging on the
benefits presented by the unavoidable Information Technology
advancements.

4. ABOUT US
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Enterprise
Development
| Our Projects | Testimonials | Contact | Links
Preface Why Lathitha BDS
Lathitha is a Xhosa (one of South Africa’s indigenous language) word or phrase that refers to the shining sun. Lathitha is an
incomplete Xhosa citation that when complete reads: “Lathitha ilanga”. Where iLanga is the Sun and Lathi tha refers to the Brighten (or the
act of Brightening). Lathitha BDS was established to redress an ever growing phenomenon that:
“Youth is wasted on the Young”.
This very phenomenon is based on the primary fact that the Young tend to squander opportunities that life and “Youth” itself presents them.
These opportunities may vary with no limitations from, health and energy, less financial obligations, the ability to access financial support,
and life’s ever giving ability to make mistakes and start again.
Inordertoseephenomenalbusinessgrowth,entrepreneursmustdevelopanarsenalofproven
strategiesandthenactonthem.
We are here to enlighten the Youth of these very opportunities that our elders have
come to realise and perhaps regret that they have missed them in their prime.
While Lathitha BDS’s Customer Solutions are diverse – Strategic Planning, Market
Growth, Financial Management and Transformation, Operations Redesign,
Outsourcing & Integration Strategies and Enterprise Development – they all form
part of our fully Integrated Customer Solutions (ICS).
These intentional divisions or diversification manifest themselves from a strategic
decision taken by the executive management that is supported by the universal view
that each business (our Customer) has unique needs that can be best served through
one solution-offering while some may require a more integrated approach. It is in this
regard that Lathitha BDS prides itself of being sufficiently flexible to allow Customer
demands to drive the direction of its solution-offering rather than dictate on a required
solution or basket of solutions – PULL.
Lathitha BDS’s Strategic Objectives for the short to medium-term can be summarised
as follows:
To effectively explore the gap in the SMME sector of diverse industries
Leverage on the strength of all members and associates as a market
penetration and development strategy
Develop sustainable strategic alliances with all customers and strategic partners
Develop and maintain profitable relationships with all stakeholders
Constantly challenge restrictive barriers
Develop a sustainable Corporate Social Investment (CSI) culture with an atypical and intentional favouritism towards Youth and
Women development
Strategically development revenue generating avenues through effective diversification strategies
Attract and develop skills within our field of expertise.

5. OUR SERVICES
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Development
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Our Service Ethos Strategic Planning
Enterprise Growth
Strategies
As the global economic downturn shows signs of abating and markets begin to recover, leading companies and SMME’s alike are
shifting their attention from cost containment to growth. However, experience tells us that sustained growth is hard to achieve even in the best
of times. Today, given the effects of the economic downturn, growth for most companies is likely to be that much more difficult – and we know
that it’s no secret that growth is a major driver of Enterprise Value (EV).
We believe that our clients' success is our success; we believe in professionalism in all that we do, we consistently maintain high
standards of service and consultation to always be able to offer the best solution for our clients enabling them to reach their organisational
goals. We understand our clients’ business needs, we comprehend their business specific language. We live the way they live. We help
enterprises explore extraordinary opportunities, manage and sustain growth, and maximise revenue.
Entrepreneursbythemselvesdon’tbuildsuccessfulventures.Theydoitincombinationwiththeir
customers,suppliers,partnersandemployees.
Managing top- and bottom-line performance remains the top business priority in the Service Ethos of LathithaBDS. However, in working towards this objective, we
call upon business leadership to place a premium on strategic innovation, which acts as the true differentiator in the competitive business arena.
“Innovate or perish is the dictum”.
What is important to note is that innovation is not just a process but an all-encompassing approach that is cross-cutting – touching upon every vital pillar of
business – covering products and processes, financial and risk management, talent development, and branding and promotion, amongst others. Hence, we at
LathithaBDS enshrine the need to pursue a collaborative approach wherein all key stakeholders – including customers and strategic suppliers – to participate in
dialogue.

6. OUR SERVICES
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Enterprise
Development
| Our Projects | Testimonials | Contact
Our Service Ethos Strategic Planning
Enterprise Growth
Strategies
Our Strategic Planning division is entrusted with developing Enterprise strategies for our Customers within their respective industries.
At LathithaBDS we recognise that every Customer consultation creates an opportunity to develop business enhancing strategies, and
ensuring that they are embraced at all levels of organisation starting from the executive level, implemented as intended and reviewed
constantly (or at least review parameters established).
“Strategycannotbeplannedbecauseplanningisaboutanalysisandstrategyisabout
synthesis.”~HenryMintzberg,formerpresidentoftheStrategicManagementSociety
Over the past decade, the art of doing business has changed. Companies are re-shaping strategies
to innovate and effectively compete even in global markets. New methodologies, new
opportunities, new markets, new technologies, and new practices are being brought into play with
an eye on boosting profits and curbing costs.
Our responsibility is to ensure that every business management team (that of our
Customers) understand that Strategic Management embodies making decisions that
define the overall mission, vision, goals and objectives of an organisation, optimising the
utilisation of its resources, and crafting and executing strategies in a way that produce
the intended results.
These strategic approaches may include, with no limitations:
Integration Strategies (from a supplier to customer-end)
Strategic Alliances
Mergers & Acquisitions
Outsourcing alternatives
Core service and/or product focus approach
Effective segmentation strategies
At LathithaBDS we entrench – in all our Customers – the appreciation that Planning
simply introduces a formal “discipline or framework” for conducting long-term thinking
about a Company, and for recognising opportunities in and for minimising risks from the
external and internal environments.
Given the fact that each and every customer presents different Strategic Planning challenges, we adopt different Strategic Planning
models or a combination thereof – depending on the unique customer challenges – including:
“Basic” Strategic Planning Model
Issue or Goal-Based Strategic Planning Model
Alignment Strategic Planning Model
Scenario Strategic Planning Model
“Organic” or Self-Organising Strategic Planning Model

7. OUR SERVICES
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Our Service Ethos Strategic Planning Enterprise Growth Strategies
Market Growth
Financial Management &
Transformation
Operations
Redesign
Outsourcing &
Integration
“IfyouthoughtStartingaBusinesswasdifficult,tryGrowingone”~
CynthiaReneeFrazier:ProvenGrowthStrategiesforSmallBusinessEntrepreneurs
Growing a business requires ongoing work in an environment of continually emerging global challenges. One of the most fundamental aspects of the growth
process is the formation and distribution of competencies within and among Enterprises. To a large extent, the challenges for Enterprises are innovation and
internationalisation to grow businesses. The goal of any Enterprise’s growth is to increase revenue and profitability (while reducing costs) with a reduced business
cycle time that is more productive, innovative, high-value products/services driven and borderless markets. The following are major areas where Enterprises have
to take initiatives to support growth strategy:
Market Growth
Financial Management and Transformation
Operations Redesign
Outsourcing & Integration Strategies
Market Growth: Market Research
In the information age every Enterprise requires accurate and timely information
to be successful. All successful Enterprises need to know their markets, competitors, and
customers’ (consumers’) needs and wants – as such in today’s competitive environment,
the What, Where, When and How questions about your business are not enough, you
also need to know Why customers will/are buying your product or services.
Our Market Research framework covers the following:
Market research needs and objectives – assist Enterprises establish what needs to be
investigated and why.
Market research procedures – based on the objectives deciding on the appropriate
procedures to be used in gathering the required information.
Decision making – herein we are concerned with the process of analysing the
information collated to help facilitate the decision making process. Many Enterprises are
confronted with valuable information everyday but without a framework to analyse
information the decision making process is likely to be flawed.
Finding new customers and markets – finding new customers to support Enterprise
growth strategies is not just about finding more customer and markets nor is it solely
informed by increasing sales – but rather about how to identify the best
customers/markets.
Market Growth:
In a Product-Market Growth Relationship, Enterprises need to
consider a Four-Dimensional Matrix between product and
market that encompasses:
Markets
Present New
Products
Existing New
At LathithaBDS, we entrench the importance of using the Four-
Dimensional Matrix in establishing market penetration strategies.
Through the use of this simplistic matrix we help Enterprises
appreciation that the risk elements increases as they move further from
know markets and existing products.
Therefore, new products and new markets typically create greater risk of
penetration than existing products in present markets.
Market Growth: Developing and Refining Products
Enterprises generally rush to get refined and/or new products/services to markets
– and some fail because the concept of Product Commercialisation was never executed
correctly for the target market.
At LathithaBDS, we share the appreciation that “one of the quickest ways to go out of
business is to introduce a great idea to markets, but never completely delivering the
features and/or benefits (Value Proposition) that were promised during publicity”.

8. OUR SERVICES
About us | Our Services |
Enterprise
Development
| Our Projects | Testimonials | Contact
Our Service Ethos Strategic Planning Enterprise Growth Strategies
Market Growth
Financial Management
& Transformation
Operations
Redesign
Outsourcing &
Integration
Growing a business requires ongoing work in an environment of continually emerging global challenges. One of the most fundamental aspects of the growth
process is the formation and distribution of competencies within and among Enterprises. To a large extent, the challenges for Enterprises are innovation and
internationalisation to grow businesses. The goal of any Enterprise’s growth is to increase revenue and profitability (while reducing costs) with a reduced business
cycle time that is more productive, innovative, high-value products/services driven and borderless markets. The following are major areas where Enterprises have
to take initiatives to support growth strategy:
Whileluckalwaysplaysapartinanysuccessstory,attentiontodetailandadeliberates
trategywillgreatlyimprovetheprobabilityofsuccess.
Market Growth
Financial Management and Transformation
Operations Redesign
Outsourcing & Integration Strategies
Outsourcing & Integration Strategies
At LathithaBDS, we view all Enterprises are “Virtual Enterprises” – as a network of
partners and allies – each being a specialist in their respective areas, reliant on each
other for the provision of essential functions in the delivery of Customer Value.
Our Strategic Alliance approach plays a critical role is creating a sustainable platform for
Outsourcing and Integration – thus ensuring that the risks associated with Service and
Product Quality are mitigated while we endeavour to reap the benefits of Outsourcing
and Integration Strategies.
This multi-faceted approach supports:
Adding value to products – partnerships will add value to product – such as
reduced cycle time to bring product to market, reduce distribution time and
shorter repair/service time.
Improving market access – through better advertising and increased access to
new market channels, etc.
Strengthening operations – through lower system costs and cycle time, and
better utilisation of facilities and/or resources.
Adding technological strength – through transaction between old and new
technologies and shared partnership to add skills to both partners.
Enhancing strategic growth – if new opportunities have high entry barriers
partnerships enable businesses to pool expertise and resources to overcome
these barriers.
Enhancing organisational skills – provides great opportunity for
organisational learning. Also forces employees to learn more about themselves
to become more flexible.
Building financial strength – alliances can help to build financial strength
which may result in increased income and reduced administrative and resource
costs.
Financial Management & Transformation
After establishing the strategic direction or objective of a business
it is necessary to develop financial management systems that support
these strategies. What is crucial at this stage is the understanding that
financial planning is guided by a number of factors that include the
industry in which the business finds itself, the size of the business, its
growth strategies, amongst others.
Operations Redesign
Once a proper assessment of the Customer’s strategic intent /
direction and financial analysis and planning completed, it is necessary
to review that which forms the engine of a successful business, it
OPERATIONS. In this review a series of tests is conducted to verify and
analyse if the Business Operations are sufficient to support the Strategies
of a business/management team, whilst at the same time having the
capability to be effective within the financial structure of a business.
Operations Redesign is an intricate process that involves not only a
generalist understanding of businesses but a detailed understanding of
the Customer’s business. This is because while any two businesses might
be in the same industry or sector their operations may be vastly different
as informed by a number of aspects such as; size of the business, its
organisational structure, management skills and approach to business, to
mention but a few.

9. ENTERPRISE DEVELOPMENT
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Development
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After spending the past five years of working with diverse businesses that required diverse interventions in pursuit of their respective visions and goals – we
redesign our business model leading to the incorporation of Enterprise and Supplier Development for Small & Medium Sized Enterprises (ESD for SME’s) into our
core offering.
While this offering has always and continues to form a critical part of our Corporate Social Responsibility (CSI) initiatives for Community-Based Micro Enterprises
that did not afford personalised consultation – we decided to incorporate ESD for SME’s into the broader commercial market. ESD for SME’s is an integrated
structured training programmes designed to ensure that its impact is aligned with the Value Propositions of all SMME support programmes.
The ESD Programme commences with Entrepreneurship Capacity Audit and Development (ECAD) through to Financing facilitation and workshop – following a
defined structure:-
“IfIonlyknewthenwhatIknownow!”–isonestatementthatwehavededicatedour
worktoerasingamongstSME’s....LathithaBDS
Entrepreneurship Capacity Audit and Development (ECAD);
Business Model Development (BMD);
Business Strategy Development (BSD) – using various Business
Strategy Tools;
Business Planning for Sustainable Enterprises (BPSE);
Enterprise & Supplier GAP Analysis;
Business Capacity Development (BCD);
Finance for Non-Financial Management (FNFM);
Facilitating Access to Finance and Financing option Workshops –
mainly through funder’s network.
This structure is designed to ensure that we walk the developmental
journey with our SME’s Partners (clients) with an objective of ensuring:-
That the Feasibility of SME proposed businesses are adequately
assessed;
That the Viability of SME proposed businesses are adequately
assessed;
That the SME’s are able to be measured against Sustainability
Criteria – expected by programme custodians.
ESD Programme Model

10. OUR PROJECTS
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Enterprise
Development
| Our Projects | Testimonials | Contact
Here is a summary of some of the diverse project undertaken by Lathitha BDS – with a clear focus of the diversity of industries while at the same time
highlighting the effective utilisation of our boutique of Business Development Solutions.
“Thekeytosuccessisbeingabletogofromfailuretofailuretofailurewiththesamelevelof
enthusiasm.”WinstonChurchill
Projects: Testimonial/Comment:
FotoXpoSA:
FotoXpoSA is a Large Format Digital Image Printing studio
focusing in the high-quality imaging industry – including the retail
industry, advertising agencies, high-end photographers, etc.
FotoXpoSA services some of the top international brands – including
Issey Miyake, Gatineau, BVLGARI, Chanel, Japan Tobacco
International (JTI) to mention but a few.
LathithaBDS supported FotoXpoSA from Business Planning through
to structure financing, vertical integration strategy design and
implementation, commercialisation, operation design to marking
(including online presence) and negotiating an equity transaction.
“It is important to distinguish who are your customers and users. Change the way
you market your business and its product and services. Determine the perceived
value you want your customers to see and understand.”
“I have learnt why I am not getting clients or job orders, looks like I did not do my
research or business model before doing my business plan.”
“Unique Value Proposition, Revenue Stream & Unfair Advantage – (I) learnt that
there must be a flow and understanding of my business (business to be in my head)”
“After having worked in the photographic imaging industry for over 31 years – well
before the digital era – I decided to take an opportunity to buy-out a division of my
former employer’s business that they were not able to effectively manage – after all the
business was generating ±60% GP, so what could go wrong.
Well reality soon set in when I wanted to get funding to finance my dreams, because of
the uniqueness of our business not even banks in the Country understood our business
and this is when Lungisa came to the rescue. His immediate grasp of the business
concept led to him assisting in the Business Plan development process.
After failing to raise start-up capital from all conversional sources (include Development
Finance Institutions) – Lungisa developed a proposal for one of our major clients to fund
our start-up capital – soon after he raised working capital from one of the major banks.
He not only assisted in soliciting a credit account with our major supplier but went on to
secure our biggest client to date – JTI.
Thanks to Lungisa, we are now not just one of two Companies in Africa to own & operate
the Lambda Digital Larger Format Imager, we have a catchy name, a marketing portfolio,
and have already attracted equity investors into our business, to mention but few.
Without Mr Dyasi’s support FotoXpoSA would probably not have started and we are
forever grateful for your continued support.” Clive Hendricks – Founder: FotoXpoSA
RMH:
RMH’s core business is in the Hazardous Material Remediation
sector with clients ranging from PetroSA, BP, Shell to mention but a
few.
As far back as 2008, LathithaBDS facilitated the repositioning of the
brand including B-BBEE transaction.
StratoTM:
StratoTM
is one of the formidable fashion houses in the Country
under the leadership of a young dynamic woman. The dynamism of
the company has seen its success story featured in some of the
country’s renowned publications – include SAA’ in-flight magazine
“Sawubona” – while finding representation is some of the local and
national radio stations.

11. CONTACT
About us | Our Services |
Enterprise
Development
| Our Projects | Testimonials | Contact
LathithaBDS – “Investing in future memories”
Lungisa Dyasi
Founder and Head of Strategy
62 Gazania Street
Norwood Gardens
Cape Town
South Africa
7460
Email: info@lathitha-bds.co.za
Email: lungisa.dyasi@yahoo.com
www.lathitha-bds.co.za