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We	
  know	
  what	
  is	
  important.	
  	
  
                                           We	
  know	
  who	
  is	
  important.	
  
                                           Worldwide.	
  
                                           	
  
                                                                                    Facebook	
  

                                                                              N	
   Online	
  News	
  

                                                                                    Blog	
  

                                                                                    wi2er	
  

                                                                                    Video	
  

Fisheye	
  Analy5cs	
                                                               TV	
  

                                                                                    Print	
  
LeWeb	
  ’11	
  –	
  7th	
  to	
  9th	
  Dec.	
                                     Images	
  

Event’s	
  coverage	
  &	
  highlights	
                                            Forum	
  


                              We	
  make	
  sense	
  out	
  of	
  media	
                                1	
  
“leWeb”	
  in	
  Numbers	
  overall	
  	
  
      Men5ons,	
  Impact,	
  Media	
  shares,	
  etc.	
  

                                                                       The biggest leWeb ever
                                                       LeWeb	
         Created the biggest news
                                                       Absolute	
  
                                                                       Spash ever.
               Total	
  Number	
  of	
  ar5cles	
       75,880	
  

               Editorial	
  Marke5ng	
  
                                                      $4,447,404	
  
               Value	
  
               Twi2er	
                                 72,541	
              Level of mentions over time

               News	
                                    1,290	
  

               Blogs	
                                   1,366	
  

               Images	
                                   152	
  

               Facebook	
                                 304	
  

               Videos	
                                   228	
  




5th	
  Dec.	
  –	
  12th	
  Dec.	
                                                                          2	
  
Coverage	
  trends	
  over	
  5me	
  	
  
      Men5ons,	
  SMI	
  &	
  Reach	
  	
  
                                                                                   Reach over time
      But what does this all mean?

      Fisheye Analytics does not only measure
      pure NUMBERS of articles. We analyze
      the REACH of each publication as
      well as the SOCIAL               IMPACT
      (SMI) of each article.                                 SMI over time




    The buzz that has been created by LeWeb clearly appears on these Media Graph charts. LeWeb had its higher
      number of mentions on its 1st day (7th Dec). Besides that, trends by reach and by Social media impact are
   consistent with each other: the peak of reach/impact is on the 2nd day of the event (8th Dec), with high scores on
                                                the 7th and 9th as well.


5th	
  Dec.	
  –	
  12th	
  Dec.	
                                                                                      3	
  
Top	
  Stories
                	
                                                           Clicks	
  and	
  Shareing	
  of	
  Stories	
  
                                                                                Uber	
  got	
  32	
  Million	
        Evernote	
  $18	
  Million	
  a	
  Year	
  
                                Social	
  networking's	
  salad	
  days	
                 3%	
            Apple	
                   4%	
  
                                                                                                           1%	
  
  How	
  much	
  content	
  is	
  for	
   are	
  ending	
  
                                                 2%	
                                                                 Facebook	
  new	
  plugin	
  
  real	
  in	
  70.000	
  ar[cles?	
  	
                                    Spo[fy	
  on	
  Android	
                         3%	
  
                                                    Marissa	
  Mayer	
  over	
  Jobs	
   5%	
                                        Flipboard	
  on	
  iPhone	
  
  Which	
  story	
  created	
  the	
                            5%	
                                                                             3%	
  
  most	
  tweets	
  likes,	
  shares,	
                                                    Europe	
  has	
  more	
  Start	
  Ups	
  
                                                                    LeWeb	
  
  buzzes	
  etc...?	
  	
                                             1%	
  
                                                                                                            2%	
                Google's	
  Schmidt	
  
                                                                                                                                      10%	
  
  	
  
  It	
  was	
  the	
  story	
  on	
  
  Instagram	
  launching	
  on	
  
  Android	
  which	
  excited	
  
  the	
  most.	
  7	
  of	
  the	
  top	
  30	
  
  ar[cles	
  talked	
  about	
  it.	
  
  The	
  stories	
  got	
  more	
  
  than	
  60%	
  of	
  the	
                                                        Instagram	
  on	
  Android	
  
  engagement	
  of	
  the	
  top	
                                                          61%	
  
  30	
  ar[cles.	
  
5th	
  Dec.	
  –	
  12th	
  Dec.	
                                                                                                                             4	
  
Karl	
  Lagerfeld	
  –	
  no	
  inspira5on	
  
Karl	
  did	
  not	
  inspire	
  too	
  much.	
  
During	
  Karl's	
  and	
  Loic's	
  talk	
  there	
  
were	
  over	
  2.000	
  tweets	
  –	
  but	
  
aberwards	
  no	
  one	
  picked	
  up	
  his	
  
ideas.	
  
	
  
Only	
  80	
  news	
  ar[cles	
  and	
  86	
  blogs	
  
discussed	
  Karl.	
  But	
  even	
  those	
  
created	
  not	
  a	
  high	
  level	
  of	
  sharing	
  
or	
  clicking.	
  	
  


                                                            Screenshot	
  from	
  LeWeb	
  webpage:	
  www.leweb.net	
  
Top	
  Ar5cles	
  by	
  Clicks	
  &	
  Shares
                                                                               	
  
          Time:	
  Instagram	
  Says	
  It’s	
  Working	
  On	
  Android	
  App	
  	
  
                 Cnet:	
  Social	
  networking's	
  salad	
  days	
  are	
  ending,	
  
   TC:	
  Watch	
  Your	
  Back	
  Pandora,	
  Spo[fy	
  Launches	
  Spo[fy	
  
                          Cnet:	
  Flipboard	
  launches	
  iPhone	
  app	
  Apple	
  	
  
 Engadget:	
  Spo[fy	
  Radio	
  feature	
  turns	
  into	
  an	
  app,	
  offers	
  
   NY	
  Times:	
  Despite	
  Economic	
  Slump,	
  Europe	
  Gets	
  More	
  
                                           Cnet:	
  Flipboard	
  launches	
  iPhone	
  app	
  
                                                                                                                                                                              Clicks	
  
            Okezone:	
  Instagram	
  Segera	
  Bergabung	
  di	
  Android	
  	
  
                                                                                                                                                                              Shares	
  
         The	
  Next	
  Web:	
  Instagram	
  hits	
  15m	
  users,	
  and	
  has	
  2	
  
G1:	
  Branca	
  de	
  Neve	
  'namora'	
  marca	
  da	
  Apple	
  em	
  feira	
  na	
  
       Gizmodo:	
  So	
  What's	
  Taking	
  Instagram	
  So	
  Long	
  to	
  Hit	
  
                                           Telerama:	
  Aller	
  à	
  LeWeb,	
  et	
  revenir	
  	
  
   The	
  Next	
  Web:	
  Flipboard	
  bites	
  the	
  dust	
  aber	
  its	
  iPhone	
  
     NY	
  Times:	
  Bits	
  Blog:	
  Despite	
  Economic	
  Slump,	
  Europe	
  
              Ecrans:	
  LeWeb'11,	
  ce	
  pays	
  où	
  la	
  crise	
  n'existe	
  pas	
  
           The	
  Next	
  Web:	
  Flipboard	
  tablet	
  downloads	
  top	
  4.5	
  
   The	
  Next	
  Web:	
  Spo[fy	
  compe[tor	
  Deezer	
  to	
  begin	
  roll-­‐
                                                                                                        0	
     200	
     400	
     600	
     800	
     1000	
     1200	
         1400	
  
                                                                                                           Social Media Impact

    5th	
  Dec.	
  –	
  12th	
  Dec.	
                                                                                                                                                       6	
  
Media	
  Types	
  used	
  	
  
   Media	
  shares	
  and	
  trend	
  over	
  5me	
  	
  
                                                           Share of Media–Trend over time



  Twitter was clearly leading
  The main discussions in
  leWeb.




              Share of Media–By Mentions




Twitter was by far the most used to Media Type. The highest number of mentions was on the
                                      1st day of LeWeb.
 5th	
  Dec.	
  –	
  12th	
  Dec.	
                                                         7	
  
Top	
  3	
  headlines	
  	
  	
  
      	
  By	
  Men5ons	
  and	
  SMI	
  

                                                           Top 3 by headlines – Mentions
                             Mentions is the number of times the title of the article was re-used (copied) by other articles.




                                                                Top 3 headlines – SMI
       Social Media Impact (SMI) measures reactions across all sharing channels (such as Facebook Likes and Comments,
                      Comments on News and Blogs, Tweets of the article, Shares on Google Buzz, etc.)




5th	
  Dec.	
  –	
  12th	
  Dec.	
                                                                                              8	
  
Country	
  Split	
  of	
  coverage	
  	
  
      Number	
  of	
  Men5ons	
  vs.	
  SMI	
  	
  

                                       Country Split – By number of Mentions




  The main two countries from where LeWeb created coverage were the US followed by
    France. Also mentions from Canada, Germany, UK and Switzerland had been high
                (around 1,500 publications/sources over the past 7 days).



5th	
  Dec.	
  –	
  12th	
  Dec.	
                                                   9	
  
Fisheye	
  Analy5cs	
  –	
  more	
  than	
  Numbers
                                                     	
  
Fisheye	
  Analy5cs	
  makes	
  sense	
  out	
  of	
  the	
  media.	
  We	
  see	
  how	
  ar[cles	
  
are	
  spreading	
  –	
  worldwide	
  in	
  more	
  then	
  70	
  languages.	
  	
  
	
  
•  Who is important?                                                                                         No
                                                                                                             Name




                                                          ?
•  What are they talking?
•  When should I care?
•  Is my media strategy working?
•  Who is my ambassador?                                                                                 No
                                                                                                         Name
•  What is my share of voice?
•  How do I compare with others?
•  Am I heard?


We connect traditional and social media to convert online
        conversations into YOUR Insights.
                                                                                                         10	
  
Our	
  Clients
                                             	
  
Our standard tool set of Media Graph and Media Lens are mostly used in PR / Marketing context.




                                    Our	
  Press	
  
New Metric like Social Media Impact, Reach or EMV has excited more then once the press.




                                                                                                 11	
  
Thank	
  You	
  
           Lutz.Finger@fisheyeanalytics.com
           @fisheyeanalytic


We	
  make	
  sense	
  out	
  of	
  media	
     12	
  

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LeWeb 11 - Fisheye Analytics

  • 1. We  know  what  is  important.     We  know  who  is  important.   Worldwide.     Facebook   N   Online  News   Blog   wi2er   Video   Fisheye  Analy5cs   TV   Print   LeWeb  ’11  –  7th  to  9th  Dec.   Images   Event’s  coverage  &  highlights   Forum   We  make  sense  out  of  media   1  
  • 2. “leWeb”  in  Numbers  overall     Men5ons,  Impact,  Media  shares,  etc.   The biggest leWeb ever LeWeb   Created the biggest news Absolute   Spash ever. Total  Number  of  ar5cles   75,880   Editorial  Marke5ng   $4,447,404   Value   Twi2er   72,541   Level of mentions over time News   1,290   Blogs   1,366   Images   152   Facebook   304   Videos   228   5th  Dec.  –  12th  Dec.   2  
  • 3. Coverage  trends  over  5me     Men5ons,  SMI  &  Reach     Reach over time But what does this all mean? Fisheye Analytics does not only measure pure NUMBERS of articles. We analyze the REACH of each publication as well as the SOCIAL IMPACT (SMI) of each article. SMI over time The buzz that has been created by LeWeb clearly appears on these Media Graph charts. LeWeb had its higher number of mentions on its 1st day (7th Dec). Besides that, trends by reach and by Social media impact are consistent with each other: the peak of reach/impact is on the 2nd day of the event (8th Dec), with high scores on the 7th and 9th as well. 5th  Dec.  –  12th  Dec.   3  
  • 4. Top  Stories   Clicks  and  Shareing  of  Stories   Uber  got  32  Million   Evernote  $18  Million  a  Year   Social  networking's  salad  days   3%   Apple   4%   1%   How  much  content  is  for   are  ending   2%   Facebook  new  plugin   real  in  70.000  ar[cles?     Spo[fy  on  Android   3%   Marissa  Mayer  over  Jobs   5%   Flipboard  on  iPhone   Which  story  created  the   5%   3%   most  tweets  likes,  shares,   Europe  has  more  Start  Ups   LeWeb   buzzes  etc...?     1%   2%   Google's  Schmidt   10%     It  was  the  story  on   Instagram  launching  on   Android  which  excited   the  most.  7  of  the  top  30   ar[cles  talked  about  it.   The  stories  got  more   than  60%  of  the   Instagram  on  Android   engagement  of  the  top   61%   30  ar[cles.   5th  Dec.  –  12th  Dec.   4  
  • 5. Karl  Lagerfeld  –  no  inspira5on   Karl  did  not  inspire  too  much.   During  Karl's  and  Loic's  talk  there   were  over  2.000  tweets  –  but   aberwards  no  one  picked  up  his   ideas.     Only  80  news  ar[cles  and  86  blogs   discussed  Karl.  But  even  those   created  not  a  high  level  of  sharing   or  clicking.     Screenshot  from  LeWeb  webpage:  www.leweb.net  
  • 6. Top  Ar5cles  by  Clicks  &  Shares   Time:  Instagram  Says  It’s  Working  On  Android  App     Cnet:  Social  networking's  salad  days  are  ending,   TC:  Watch  Your  Back  Pandora,  Spo[fy  Launches  Spo[fy   Cnet:  Flipboard  launches  iPhone  app  Apple     Engadget:  Spo[fy  Radio  feature  turns  into  an  app,  offers   NY  Times:  Despite  Economic  Slump,  Europe  Gets  More   Cnet:  Flipboard  launches  iPhone  app   Clicks   Okezone:  Instagram  Segera  Bergabung  di  Android     Shares   The  Next  Web:  Instagram  hits  15m  users,  and  has  2   G1:  Branca  de  Neve  'namora'  marca  da  Apple  em  feira  na   Gizmodo:  So  What's  Taking  Instagram  So  Long  to  Hit   Telerama:  Aller  à  LeWeb,  et  revenir     The  Next  Web:  Flipboard  bites  the  dust  aber  its  iPhone   NY  Times:  Bits  Blog:  Despite  Economic  Slump,  Europe   Ecrans:  LeWeb'11,  ce  pays  où  la  crise  n'existe  pas   The  Next  Web:  Flipboard  tablet  downloads  top  4.5   The  Next  Web:  Spo[fy  compe[tor  Deezer  to  begin  roll-­‐ 0   200   400   600   800   1000   1200   1400   Social Media Impact 5th  Dec.  –  12th  Dec.   6  
  • 7. Media  Types  used     Media  shares  and  trend  over  5me     Share of Media–Trend over time Twitter was clearly leading The main discussions in leWeb. Share of Media–By Mentions Twitter was by far the most used to Media Type. The highest number of mentions was on the 1st day of LeWeb. 5th  Dec.  –  12th  Dec.   7  
  • 8. Top  3  headlines        By  Men5ons  and  SMI   Top 3 by headlines – Mentions Mentions is the number of times the title of the article was re-used (copied) by other articles. Top 3 headlines – SMI Social Media Impact (SMI) measures reactions across all sharing channels (such as Facebook Likes and Comments, Comments on News and Blogs, Tweets of the article, Shares on Google Buzz, etc.) 5th  Dec.  –  12th  Dec.   8  
  • 9. Country  Split  of  coverage     Number  of  Men5ons  vs.  SMI     Country Split – By number of Mentions The main two countries from where LeWeb created coverage were the US followed by France. Also mentions from Canada, Germany, UK and Switzerland had been high (around 1,500 publications/sources over the past 7 days). 5th  Dec.  –  12th  Dec.   9  
  • 10. Fisheye  Analy5cs  –  more  than  Numbers   Fisheye  Analy5cs  makes  sense  out  of  the  media.  We  see  how  ar[cles   are  spreading  –  worldwide  in  more  then  70  languages.       •  Who is important? No Name ? •  What are they talking? •  When should I care? •  Is my media strategy working? •  Who is my ambassador? No Name •  What is my share of voice? •  How do I compare with others? •  Am I heard? We connect traditional and social media to convert online conversations into YOUR Insights. 10  
  • 11. Our  Clients   Our standard tool set of Media Graph and Media Lens are mostly used in PR / Marketing context. Our  Press   New Metric like Social Media Impact, Reach or EMV has excited more then once the press. 11  
  • 12. Thank  You   Lutz.Finger@fisheyeanalytics.com @fisheyeanalytic We  make  sense  out  of  media   12