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LUXEMBOURG CREATIVE 2016 : De l'idée au marché (2)

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LUXEMBOURG CREATIVE 2016 : De l'idée au marché (2)

  1. 1. Alterface’s Story: (When) Did we get it right (?)
  2. 2. Alterface Projects HQ R&D, Design Belgium, Europe Alterface Projects China Beijing Alterface Projects USA 14 years of expertise 5 continents 95 installations 55 millions players (and counting)
  3. 3. INTERACTIVE DARK RIDES Since 2009, Alterface installed not less than 22 interactive dark rides across the world – Turnkey or technology provider Experience on interactivity, media, 3D, animatronics integrated to dark rides Experience with IP owners including Warner Bros., Fox, Dc Comics, Marvel, EA Games, LEGO, Cartoon Network, Capcom… Large scale, or small sized footprints
  4. 4. WHAT IS A DARK RIDE ?
  5. 5. DARK RIDE BUSINESS Market Size= +/- 600 MM€ Mainly in Asia Average Project value= 10 MM€ - Alterface Part: 6- 8%
  6. 6. COMPANY PHASES – 2001 INITIAL PRODUCTS
  7. 7. COMPANY PHASES – FIRST BLOCKBUS TER
  8. 8. COMPANY PHASES – 2011 – SIGNATURE RIDE
  9. 9. 2013 • 11 years of losses • Highly diluted founders • Consultants all over the place • Managing for Board Meetings to Board Meetings.. • CEO fired • “Chapter 11”
  10. 10. Today • Market Leader • Order book full until 2018 • Growth of almost 50% p.a. • Bank Positive • Independent • Profitable
  11. 11. Charles… « Evolution acts only by taking advantage of slight successive variations; she can never take a great and sudden leap, but must advance by short and sure, though slow steps. » (Theory of Evolution)
  12. 12. .. And sheldon « There is a fineline between wrong and visionary, unfortunately you need to be a visionary to see it » Sheldon C. (The Big Bang Theory)
  13. 13. There are few bad ideas… But many bad timings !
  14. 14. Three things I’ve learned • Resilience & Patience • « Better alone than in bad company » • Don’t be über-innovative !
  15. 15. Other things we have done • Build our « eco » system • Use our partners efficiently • Remain small and flexible • Cherish our staff
  16. 16. What is next for Alterface ? • Get as local as possible • Be selective on the projects we take • Build the company by making your people shine out !
  17. 17. Last Advice… Go Sailing ! Go Sailing !

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