Presented at the Products Are Hard conference in San Francisco. May 2012

1. A new product
ownership model
Products Are Hard, San Francisco
May 1, 2012

3. TWEET!
Janice Fraser
www.luxr.co
@clevergirl
LUXR.CO MAY 2012

4. Today’s assumptions:
LUXR.CO APRIL 2012

5. Today’s assumptions:
1. You understand Lean Startup.
LUXR.CO APRIL 2012

6. Today’s assumptions:
1. You understand Lean Startup.
2. You’re already working Agile.
LUXR.CO APRIL 2012

7. Today’s assumptions:
1. You understand Lean Startup.
2. You’re already working Agile.
3. It’s not always smooth.
LUXR.CO APRIL 2012

8. Agile is a beautiful thing.
LUXR.CO APRIL 2012

9. “The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
“The courage to discard failing
solutions and seek new ones
encourages simplicity.
“The courage to seek real,
concrete answers creates
feedback.”
—Kent Beck
LUXR.CO MAY 2012

10. Dev
Dev
Dev
Dev Dev
Dev
Dev
LUXR.CO MAY 2012

11. Learning culture
Small increments of working code
Standup
Short development
User Stories
Dev cycles
Dev
Dev Testing early & often
Refactor Dev Dev
Dev Product Owner
Dev
Continuous Integration
Retrospectives
Lightweight communication over written specifications
LUXR.CO MAY 2012

12. LUXR.CO MAY 2012

13. “No matter what the client
says the problem is,
it is always a people
problem.”
—Also by Kent Beck
(emphasis mine)
LUXR.CO APRIL 2012

14. LUXR.CO MAY 2012

15. Dev
Dev
Dev
Dev Dev
Dev
Dev
LUXR.CO MAY 2012

16. Dev
Dev
Dev
Dev Dev
Dev
Dev
LUXR.CO MAY 2012

17. Dev
Dev
Dev
Dev Dev
Dev
Dev
LUXR.CO MAY 2012

18. Dev
Dev
Dev
Dev Dev
Dev
Dev
LUXR.CO MAY 2012

19. Dev
Dev
Dev
Dev Dev
Product Dev
Owner Dev
LUXR.CO MAY 2012

20. }
Rest Dev
of Dev
Dev
the Dev Dev
World Product
Owner Dev
Dev
LUXR.CO MAY 2012

21. BLAME
}
Rest Dev
of Dev
Dev
the Dev Dev
World Dev
Dev
LUXR.CO MAY 2012

22. BURNOUT
}
Rest Dev
of Dev
Dev
the Dev Dev
World Dev
Dev
LUXR.CO MAY 2012

23. LUXR.CO MAY 2012

24. LUXR.CO MAY 2012

25. }
Rest Dev
of Dev
Dev
the Dev Dev
World Dev
Dev
LUXR.CO MAY 2012

26. LUXR.CO MAY 2012

27. SHARED OWNERSHIP
LUXR.CO MAY 2012

28. blah blah
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PRODUCT
IDEAS
UX & Design
SHARED OWNERSHIP
LUXR.CO MAY 2012

29. blah blah
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PRODUCT
IDEAS
UX & Design
De
v&
En
g
•
SHARED OWNERSHIP
LUXR.CO MAY 2012

30. blah blah
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PRODUCT
IDEAS
UX & Design
De
v&
En
g
•
SHARED OWNERSHIP
LUXR.CO MAY 2012

31. blah blah
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PRODUCT
IDEAS
UX & Design
De
PM v&
Biz/ En
g
•
SHARED OWNERSHIP
LUXR.CO MAY 2012

32. Design
+ Product Management
+ Development
= 1 product team
LUXR.CO MAY 2012

33. DESIGN
Empathizer-in-Chief
LUXR.CO MAY 2012

34. DESIGN
Empathizer-in-Chief
Obligation to the Team
LUXR.CO MAY 2012

35. DESIGN
Empathizer-in-Chief
Obligation to the Team
Understand the customer at an expert level.
LUXR.CO MAY 2012

36. DESIGN
Empathizer-in-Chief
Obligation to the Team
Understand the customer at an expert level.
Translate high-value needs into product.
LUXR.CO MAY 2012

37. DESIGN
Empathizer-in-Chief
Obligation to the Team
Understand the customer at an expert level.
Translate high-value needs into product.
Hone your craft.
LUXR.CO MAY 2012

38. DESIGN
Empathizer-in-Chief
Obligation to the Team
Understand the customer at an expert level.
Translate high-value needs into product.
Hone your craft.
One Important Authority
LUXR.CO MAY 2012

39. DESIGN
Empathizer-in-Chief
Obligation to the Team
Understand the customer at an expert level.
Translate high-value needs into product.
Hone your craft.
One Important Authority
Prioritize customer problems.
LUXR.CO MAY 2012

40. DEVELOPMENT
“Raise high the roof”
LUXR.CO MAY 2012

41. DEVELOPMENT
“Raise high the roof”
Obligation to the Team
LUXR.CO MAY 2012

42. DEVELOPMENT
“Raise high the roof”
Obligation to the Team
Envision the best possible solutions based on
available technology.
LUXR.CO MAY 2012

43. DEVELOPMENT
“Raise high the roof”
Obligation to the Team
Envision the best possible solutions based on
available technology.
Commit to the outcome.
LUXR.CO MAY 2012

44. DEVELOPMENT
“Raise high the roof”
Obligation to the Team
Envision the best possible solutions based on
available technology.
Commit to the outcome.
One Important Authority
LUXR.CO MAY 2012

45. DEVELOPMENT
“Raise high the roof”
Obligation to the Team
Envision the best possible solutions based on
available technology.
Commit to the outcome.
One Important Authority
Measure outcomes over time.
LUXR.CO MAY 2012

46. PM & BUSINESS
Scales of Justice
LUXR.CO MAY 2012

47. PM & BUSINESS
Scales of Justice
Obligation to the Team
LUXR.CO MAY 2012

48. PM & BUSINESS
Scales of Justice
Obligation to the Team
Make fast, concrete decisions despite inadequate
evidence and conflicting priorities.
LUXR.CO MAY 2012

49. PM & BUSINESS
Scales of Justice
Obligation to the Team
Make fast, concrete decisions despite inadequate
evidence and conflicting priorities.
Identify the business the value in customer needs.
LUXR.CO MAY 2012

50. PM & BUSINESS
Scales of Justice
Obligation to the Team
Make fast, concrete decisions despite inadequate
evidence and conflicting priorities.
Identify the business the value in customer needs.
One Important Authority
LUXR.CO MAY 2012

51. PM & BUSINESS
Scales of Justice
Obligation to the Team
Make fast, concrete decisions despite inadequate
evidence and conflicting priorities.
Identify the business the value in customer needs.
One Important Authority
Delegate decisions to the appropriate person.
LUXR.CO MAY 2012

52. UX & Design
marketing &
front end
advertising
sales tech support
customer support
De
PM v&
Biz/ En
g
tech ops
business security
operations
LUXR.CO MAY 2012

53. When things go wrong,
there’s no one to blame
but ourselves.
LUXR.CO MAY 2012

54. NOT consensus. blah blah
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LUXR.CO MAY 2012

55. Consultative
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LUXR.CO MAY 2012

56. 3 leaders, not 4.
LUXR.CO MAY 2012

57. 3 leaders, not 4.
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LUXR.CO MAY 2012

58. LUXR.CO MAY 2012