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Don't Miss Out On Billions in Revenue

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Laurence Verga
Laurence Verga

Non profit organizations and hospitals are losing valuable resources and the end patient/client is suffering. With funding dollars dropping it's time to embrace educational based marketing and build corporate partnership that are sustainable. Differentiate yourself from your competitors!

BusinessHealth & Medicine
1 of 38
Research and produced byā€¦ Ā© Laurence Verga Consulting - 2010 Sponsored by
3 Barriers That Are Stopping Critical Funding An informative study on the disturbing trends facing funding directors
Trends over time affecting funding directorsā€¦ Ā© Laurence Verga Consulting - 2010
Stress levels are SOARINGā€¦ WHY? ,[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010 ,[object Object]
Financing from non-operating funds is seriously lowā€¦ ,[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
Andā€¦ Charitable contributions are decreasing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
More regulations donā€™t help the issue, but they ARE and WILL increaseā€¦ ,[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010 ,[object Object]
So, organizations are trying to do more with less, however, healthcare costs are skyrocketing ,[object Object],Ā© Laurence Verga Consulting - 2010 In nearly 3 decades, total national health expenditures increased 823%
Which drives up healthcare facilities costs ,[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
Because of these issues many are in the red ,[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010 ,[object Object]
So, they look to volunteers to lighten the burden ,[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
Barrier No. 1 Sales Force Ā© Laurence Verga Consulting - 2010
The right people need to be in the right seats ,[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010 ,[object Object]
Insufficient tools and advice limit success ,[object Object],[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010 ,[object Object]
Low producing sales teams donā€™t have a clear goal ,[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
Question? ,[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
The wrong impressions are often made ,[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010 ,[object Object]
Barrier No. 2 Marketing Ā© Laurence Verga Consulting - 2010
Marketing competition is fierce ,[object Object],[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
However, many donā€™t market effectively because a marketing plan is missing ,[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
The resultsā€¦ Over $112 billion is WASTED on advertising each year ,[object Object],[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010 ,[object Object]
Barrier No. 3 Affiliations Ā© Laurence Verga Consulting - 2010
Having the right affiliations portrays credibility to others and opens the door to increasedā€¦ ,[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
The right affiliations are key ,[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
All of these challenges result inā€¦ ,[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
Steps to overcome these challenges
Build a strong team Ā© Laurence Verga Consulting - 2010
Start by implementing a plan ,[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
Recognize your sales personnel need specific training ,[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010 Please help me succeedā€¦ Iā€™m willing to learn if youā€™re willing to train me
What critical skill sets need to be taught? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
How are the right skills learned? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
Portray the right message Ā© Laurence Verga Consulting - 2010
Connect with your clients to gain results ,[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
How do you portray an effective message? ,[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
What else? ,[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010 ,[object Object],[object Object]
Gain Strong Affiliations And Funding By Partnering With An Industry Expert Ā© Laurence Verga Consulting - 2010
An industry expert makes all the difference ,[object Object],[object Object],[object Object],[object Object],[object Object],Ā© Laurence Verga Consulting - 2010
And now a word from our sponsorā€¦ Ā© Laurence Verga Consulting - 2010 This study discussed how to find TRUE VALUE , NEW IDEAS, VISION , EFFICIENT CHANGES , BUSINESS GROWTH, PRINCIPAL CENTERED LEADERSHIP and PEACE OF MIND ā€¦ Verga Consulting is a company based on these principles

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