IGOR SHAPOSHNIKOV
VERY PRACTICAL LIFE HACKS
FROM AN EXPERIENCED SALES
EXECUTIVE (UA)
UKRAINIAN ONLINE
IT OUTSOURCING FORUM

LIFE HACK № 1
When conducting cold outreach, don't just target
CEOs, CTOs, or VP R&D, but also focus on
individuals whose KPIs align with what you offer
“Seek those whose KPIs align,
Match what you offer and combine”

LIFE HACK № 2
When providing one-stop-shop cold lead
generation, focus on one area of expertise at a time
and demonstrate your deep knowledge. Gradually
add more to your offerings.
“Choose one way,
expertise display”

LIFE HACK № 3
Take extraordinary care of your retention
“Pay attention to your retention!”

LIFE HACK № 4
When qualifying a lead, take note of their
intentions and adapt your sales pitch to fit their
needs rather than simply promoting your services
"Don't invest time in leads without testing,
make sure they are really interesting"

LIFE HACK № 5
Invest in your sales team
“Your sales team is your greatest treasure,
Invest in them for success beyond measure”

LIFE HACK № 6
"When submitting CVs, ensure they meet all the main
criteria 100%."
"To find the best, recruiters must invest,
In matching skills, they will attest".

LIFE HACK № 7
Make sure you are passionate about it and
capitalize on times of recession and crisis
"Crisis may bring business progression,
Less competition, room for aggression,
Focus, plan, no time for depression.”

THANK YOU FOR
ATTENTION!