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2013 afpjax writingfordevelopment

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Lynne Wester
Lynne Wester
Technology
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Writing for Development- Storytelling and More Lynne M. Wester @donorguru
WE NEED: ā€¢ More imaginative and courageous communications ā€¢ All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
ā€œFacts donā€™t have the power to change someoneā€™s story. Your goal is to introduce a new story that will let your facts in.ā€
The Basics ā€¢ Brevity ā€¢ Clarity ā€¢ Greetings and Salutations ā€¢ Repeat Gifts
5 Theory
In Practice at
Itā€™s not about You!
Making Print Magical 9
The Power of Storytelling
Exercise
Exercise ā€¢ Donor ā€¢ Amount ā€¢ Purpose ā€¢ Signee
Sample
Questions? ā€¢ Thank you!! ā€¢ wester@yu.edu ā€¢ www.donorrelationsguru.com ā€¢ Friend me on Facebook ā€¢ Follow me on Twitter @donorguru

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